Cruz Corral

CEO

Los Angeles, United States10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

1M+ followers across all social media platforms
Featured in major media outlets like CNN and BBC
Specializes in relatable corporate humor

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEM and content creation.

Contact

Skills

Core Skills

Content CreationSearch Engine Marketing (sem)Paid Search StrategyAccount ManagementCampaign Management

Other Skills

Content ServicesBing AdsGoogle AdsTableau OnlineB2B Marketing StrategySA360B2B MarketingNew Business DevelopmentEnd-to-End Project ManagementCustomer ServiceEnd to End DeliveryDigital MarketingDigital MediaOnline AdvertisingAdvertising

About

“Are you that burnt out millennial guy?” President of the Dream Team | 1M+ Followers Across All Socials Featured on Business Insider, Fox News, CNN, BBC News, Newsweek, Podcasts and @WhensHappyHR (yes, that’s a thing). I specialize in transforming your Monday blues into "why did I just snort my coffee" moments. If you’ve ever survived a Zoom call that could’ve been an email, I’ve got content for you. Bringing relatable corporate humor to the masses since 2020. Let’s connect if you want a laugh, a collab, or just someone to commiserate with about timesheets. Partnership & Media Inquiries: cruz@viralnationtalent.com

Experience

10 yrs 3 mos

Total Experience

2 yrs 10 mos

Average Tenure

5 yrs 6 mos

Current Experience

Jellyfish

2 roles

Senior Paid Search Manager

Jan 2023 – Sep 2024 · 1 yr 8 mos · Los Angeles, California, United States

Bing AdsSearch Engine Marketing (SEM)Google AdsTableau OnlineB2B Marketing StrategySA360+2

Paid Search Manager

May 2021 – Jan 2023 · 1 yr 8 mos · Los Angeles, California, United States

Client: Tableau, Cresset
Mastering Jellyfish’s methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through Paid Search)
Managing and optimizing Paid Search campaigns across platforms using updated features (ie. ad extensions, dynamic search ads, remarketing lists)
Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Formulating campaign strategy, proactively performing ongoing paid keyword discovery, expansion and optimizations, analysing competitors, and testing
Analyzing the performance of campaigns, identifying strategic opportunities, and facilitating change in order to hit and exceed client expectations and KPIs
Combine data and analytics across sources into clear, actionable insights and recommendations
Project managing all of the activity and processes required to run campaigns proficiently
Producing client-facing reports, studies, and presentations to Jellyfish brand standards, and discussing high-level optimizations and strategy with clients
Stay abreast of new tools, trends and best practices across both the Jellyfish and broader Search marketplaces
Demonstrating measurable success through the achievement of set KPIs, e.g. account turnover and profitability, campaign management, report generation/analysis, process optimization and streamlining, and overall service

New Business DevelopmentEnd-to-End Project ManagementCustomer ServiceAccount ManagementEnd to End DeliveryDigital Marketing+5

Google

Account Manager, TVC - US Elections

Jun 2022 – Nov 2022 · 5 mos · Washington, District of Columbia, United States

Account manager supporting Google and helping Democrats in the US Elections space through media planning, campaign optimizations, and policy resolutions.
Worked closely with agencies and clients to help them reach awareness goals based on CPMs. I helped clients win pivotal elections and increase exposure across YouTube product offerings.
My performance as an account manager strengthened the partnership with Google and
Jellyfish.
Helped Jellyfish bring in a 60% increase in revenue from the 2020 cycle.

Mediahub global

Senior Strategist, SEM

Nov 2020 – May 2021 · 6 mos · Los Angeles, California, United States

Clients: Western Union, Fox Entertainment, Fox Sports
Managed Search campaigns for FOX Entertainment, FOX Sports Western Union within 5% of planned budget amount, optimizations, ad copy writing, campaign launch, asset planning/coordination and billing.
Facilitated and supported an apple search ads redownload campaign test driving 1400+ registrations with a cost per registration of $40
Uploaded and QA a FOX broadcast approved build with less than 2 errors
Fulfill relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan.
Research and understand client business models, products/services, verticals, and competition.
Proactively part take in internal meetings, helping to solve problems, and complete client deliverables.
Work closely with managers to update and maintain project plans, assuring all projects are completed on time
Present reporting to clients and/or internal agency stakeholders.
Work with data analysts to ensure that: Campaigns are trafficked according to analytics guidelines. -Assure analytics recommendations and analysis is executed within paid search campaigns.
Work collaboratively with search vendors, such as Google and Bing as well as technology providers, such as Marin.
Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
Work to develop a solid understanding of the client's business, with emphasis on your area of responsibility.
Proactively contribute to a positive team atmosphere and company culture, and generally be a role model for the junior members of the team.

Champagne cruz, inc.

Owner & Content Creator

Oct 2020 – Present · 5 yrs 6 mos · Los Angeles, California, United States · On-site

Content ServicesContent Creation

Canvas worldwide

Analyst, Search and Social Media

Oct 2019 – Nov 2020 · 1 yr 1 mo · Greater Los Angeles Area

Managed day-to-day +MM PPC marketing and analysis for Kia Motor's Search and YouTube media
Assisted restructure of Tier 1 and Tier 2 SEM accounts to leverage a more extensive keyword set, structure based on intent and optimized to drive to new kia website leading to efficiencies
Migrated Tier 1 Brand accounts to Target CPA bidding reducing CPA by 18% and increasing KDPs by 2%
Test activated & migrated automated budget bid strategies reducing CPA by 83% and increasing conversions by 50%
Run search query reports on a regular basis to mine for new keywords, creative text ad, and overall spend
Assisted successful Super Bowl launch, reaching 10M view goal on YouTube and achieved highest search share for its segment
Tested ad sequence video campaigns that lead with 0.6s bumpers that drove a 3% higher ad recall
Developed ad copy to leverage top performing messaging and industry ad copy formats

Ncaa

Divison 1 Soccer

Aug 2014 – May 2018 · 3 yrs 9 mos · Los Angeles, California

Member of Division 1 Men's Soccer Team
Balance 20+ hours per week to practice, workouts, meetings, travel, and competitions while maintaining full academic course load.