Shruti Verma

Co-Founder

Greater Toronto Area, Canada6 yrs 10 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in AI-driven product marketing strategies.
  • Host of a podcast discussing real marketing challenges.
  • Recognized as a top product marketing influencer.
Stackforce AI infers this person is a SaaS and Cybersecurity marketing expert with a focus on AI-driven solutions.

Contact

LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyStorytellingB2b Marketing

Other Skills

AI PMMPodcastingSales EnablementPositioning and MessagingPricing StrategyCustomer Segmentation StrategyCompetitive IntelligencePositioning (Marketing)Content DevelopmentSocial MediaProduct DifferentiationMarket ResearchMessagingCompetitive LandscapeCustomer Advocacy

About

I lead ๐€๐ˆ-๐๐ซ๐ข๐ฏ๐ž๐ง ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐š๐ญ ๐Ž๐๐„๐†๐“๐Œ๐‹๐€๐, helping startups turn complex products into clear, scalable go-to-market strategies.โฃ My focus is building ๐€๐ˆ-๐ž๐ง๐š๐›๐ฅ๐ž๐ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐ฌ, combining positioning, customer insight, and GTM workflows so teams can move faster from product insight โ†’ market traction.โฃโฃ Over the past ๐Ÿ•+ ๐ฒ๐ž๐š๐ซ๐ฌ, Iโ€™ve worked across ๐€๐ˆ, ๐š๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง, ๐š๐ง๐ ๐œ๐ฒ๐›๐ž๐ซ๐ฌ๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ฒ, helping companies shape how their products are positioned, understood, and adopted in competitive markets.โฃโฃ ๐–๐ก๐จ ๐ˆ ๐ญ๐ฒ๐ฉ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก โฃโ€ข AI startups struggling to explain complex technology โฃโ€ข Technical companies refining positioning before a launchโฃ โ€ข Founders who need ๐œ๐ฅ๐ž๐š๐ซ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ข๐ง๐  ๐š๐ง๐ ๐ซ๐ž๐ฉ๐ž๐š๐ญ๐š๐›๐ฅ๐ž ๐†๐“๐Œ ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐ฌ โฃโ€ข Product teams building their ๐Ÿ๐ข๐ซ๐ฌ๐ญ ๐ซ๐ž๐š๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ÿ๐ฎ๐ง๐œ๐ญ๐ข๐จ๐งโฃ ๐–๐ก๐š๐ญ ๐ˆ ๐ก๐ž๐ฅ๐ฉ ๐ญ๐ž๐š๐ฆ๐ฌ ๐›๐ฎ๐ข๐ฅ๐ โฃโ€ข Clear ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ข๐ง๐  ๐š๐ง๐ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐  ๐Ÿ๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค๐ฌ for technical productsโฃ โ€ข ๐„๐ง๐ญ๐ž๐ซ๐ฉ๐ซ๐ข๐ฌ๐ž ๐†๐“๐Œ ๐ฅ๐š๐ฎ๐ง๐œ๐ก๐ž๐ฌ and adoption strategies โฃโ€ข Competitive intelligence and ๐š๐ง๐š๐ฅ๐ฒ๐ฌ๐ญ-๐ซ๐ž๐š๐๐ฒ ๐ง๐š๐ซ๐ซ๐š๐ญ๐ข๐ฏ๐ž๐ฌ โฃ โ€ข ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐ฉ๐ฅ๐š๐ฒ๐ฌ for Sales teams that actually gets used by revenue teamsโฃ โ€ข AI-powered ๐๐Œ๐Œ ๐ฐ๐จ๐ซ๐ค๐Ÿ๐ฅ๐จ๐ฐ๐ฌ that automate high-effort marketing tasksโฃโฃ Iโ€™ve partnered closely with founders, product leaders, and revenue teams to translate technical innovation into ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ง๐š๐ซ๐ซ๐š๐ญ๐ข๐ฏ๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐๐ซ๐ข๐ฏ๐ž ๐š๐๐จ๐ฉ๐ญ๐ข๐จ๐ง, ๐ฉ๐š๐ซ๐ญ๐ข๐œ๐ฎ๐ฅ๐š๐ซ๐ฅ๐ฒ ๐ข๐ง ๐ซ๐ž๐ ๐ฎ๐ฅ๐š๐ญ๐ž๐ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐ž๐ฌ ๐ฅ๐ข๐ค๐ž ๐ฌ๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ฒ, ๐›๐š๐ง๐ค๐ข๐ง๐ , ๐š๐ง๐ ๐Ÿ๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž๐ฌ.โฃโฃ Alongside my PMM work, I host ๐๐ž๐ก๐ข๐ง๐ ๐ญ๐ก๐ž ๐๐ซ๐ข๐ž๐Ÿ ๐ŸŽ™๏ธ, a podcast where I talk with marketers and builders about the messy middle of their careers; the pivots, decisions, and lessons that donโ€™t usually show up in polished LinkedIn posts.โฃโฃ If youโ€™re building a ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ฑ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐š๐ง๐ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐  ๐š๐›๐จ๐ฎ๐ญ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ , ๐†๐“๐Œ ๐œ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ, ๐จ๐ซ ๐€๐ˆ-๐ฉ๐จ๐ฐ๐ž๐ซ๐ž๐ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐ฌ, feel free to reach out or book time to chat.

Experience

6 yrs 10 mos
Total Experience
3 yrs 8 mos
Average Tenure
6 yrs 5 mos
Current Experience

Onegtmlab

Head of Product Marketing

Jan 2026 โ€“ Present ยท 3 mos ยท Ontario, Canada ยท Remote

  • Leading AI Product Marketing at ONEGTMLAB, building systems that help startups scale product marketing beyond ad-hoc messaging.
  • My focus:
  • Designing AI-enabled PMM workflows
  • Turning positioning into repeatable GTM execution
  • Working alongside AEO specialists and GTM engineers to automate and accelerate marketing operations.
  • The goal: help startups move faster from product insight โ†’ market traction.
  • Major clients: Vorlon.ai, Endor Labs, nRev, 10xGTM, Runcontinous AI and more!
  • ๐Ÿ“ฉ If youโ€™re a founder or PMM leader thinking about AI-powered product marketing, my DMs are open.
AI PMMProduct MarketingGo-to-Market Strategy

Nullzec

PMM lead | GTM Advisor

Jul 2025 โ€“ Dec 2025 ยท 5 mos ยท Toronto, Ontario, Canada ยท Remote

  • AI CISO Agent | Zero Trust Browser
  • โˆ™Led end-to-end GTM strategy for an AI-driven Zero Trust browser security solution, owning positioning, ICP definition, and launch narratives.
  • โˆ™Conducted deep market and competitive intelligence across the Zero Trust and secure browser landscape to inform differentiation.
  • โˆ™Built messaging frameworks, website & solution pages, sales playbooks, and launch collateral to enable the field.
Product MarketingGo-to-Market StrategySales EnablementPositioning and MessagingPricing StrategyCustomer Segmentation Strategy

Behind the brief podcast

Founder & Host

Feb 2025 โ€“ Present ยท 1 yr 2 mos ยท Toronto, Ontario, Canada

  • Building 'Behind the Brief' to uncover the real marketing challenges that no one talks about. Check out new episodes on YouTube & Spotify on every other Monday ๐ŸŽ™
  • YouTube: https://youtube.com/@behindthebriefpodcast
  • Spotify: https://open.spotify.com/show/5lA86Uuke1Aba8tO11OrmV
StorytellingPodcasting

Getboarded

B2B Marketing Consultant

May 2024 โ€“ Jul 2024 ยท 2 mos ยท Ontario, Canada ยท Remote

  • โˆ™Developed narrative frameworks, pitch decks, and customer stories to support launch readiness.
  • โˆ™Enabled sales teams with structured messaging and enablement assets for enterprise conversations.
  • โˆ™Partnered closely with key stakeholders to align product vision with market-facing storytelling.
StorytellingCompetitive IntelligencePositioning (Marketing)Content DevelopmentSocial MediaSales Enablement+4

Vue.ai

Senior Product Marketer

Jun 2022 โ€“ Mar 2024 ยท 1 yr 9 mos ยท Redwood City, CA

  • AI / ML | Intelligent Document Processing (IDP) | BFSI
  • โˆ™Owned positioning and messaging for AI/ML-powered Intelligent Document Processing (IDP) and workflow automation solutions.
  • โˆ™Led AI-first GTM launches, driving 25% increase in enterprise adoption and expansion into new verticals.
  • โˆ™Managed competitive intelligence, including analysis of the Gartner IDP competitive landscape, shaping sales decks and differentiation strategy.
  • โˆ™Partnered with Sales, Product, and Customer Success to build persona-led narratives, enablement decks, and adoption use cases grounded in customer insights.
Customer Segmentation StrategyGo-to-Market StrategyStorytellingCompetitive IntelligencePositioning (Marketing)Competitive Landscape+9

Product marketing alliance

Member

Nov 2019 โ€“ Present ยท 6 yrs 5 mos

  • Awarded as Top 100 Product Marketing Influencers 2025

Idreamcareer.com

3 roles

Product Marketing Manager

Promoted

Jun 2019 โ€“ May 2022 ยท 2 yrs 11 mos

  • Education & Enterprise | B2B B2C
  • โˆ™Led GTM for multiple SaaS products across consumer and enterprise segments.
  • โˆ™Built research-backed positioning, persona-based messaging, and product narratives.
  • โˆ™Created launch playbooks, sales collateral, and enablement frameworks to standardize GTM.
  • โˆ™Conducted user research and interviews to validate product-market fit and roadmap inputs.
Go-to-Market StrategyStorytellingStrategy ImplementationCompetitive IntelligenceProject ManagementSQL+17

Content Marketer

Jun 2019 โ€“ Dec 2019 ยท 6 mos

Content StrategyContent DevelopmentGoogle AnalyticsSocial MediaCopywritingMarketing Materials+7

Content Writing Intern

Jun 2018 โ€“ Jul 2018 ยท 1 mo

Content DevelopmentSocial Media

Education

Product Marketing Alliance

Masters

Jan 2025 โ€“ Present

Guru Gobind Singh Indraprastha University

Master of Arts - MA โ€” English Literature

Jul 2017 โ€“ Jun 2019

Delhi University

Bachelor of Arts - BA โ€” English Literature

May 2014 โ€“ Jun 2017

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