Aug 2025 – Oct 2025 · 2 mos · Miami, Florida, United States · Remote

Jun 2025 – Jul 2025 · 1 mo · Milwaukee, Wisconsin, United States · Hybrid

Feb 2025 – Jul 2025 · 5 mos

• LinkedInfluencer
• Tea with Dan T

Feb 2023 – Feb 2025 · 2 yrs · Toronto, Ontario, Canada · Remote

• Led global, full-funnel media strategy and $100M+ budgets across key brand verticals.
• Led $100M+ full-funnel media strategy across brands like Conair, Uniqlo, Newell Brands (FoodSaver, Ball, Graco, Rubbermaid, etc) , and Yankee Candle
• Managed global team of 7–10; scaled execution across paid search, social, programmatic, CTV, TikTok, DOOH
• Delivered 3000%+ in-store visits for Conair with influencer-led Emmy activation
• Integrated AI tools (ChatGPT) to boost reporting, workflow, and campaign performance
• Key contributor in new business wins and upsell opportunities
• Clients:
• Conair
• UNIQLO
• StorageMart
• AquaTots
• Apex Tools
• Winnebago Brands
• Apple Bank
• CarFax (CA)
• Newell Brands

Feb 2022 – Feb 2023 · 1 yr · New York, United States · Remote

• Directed integrated media strategy and built a 20+ person high-performing team.
• Oversaw $100M+ in media for clients like Quest Diagnostics, FILA, Reddit, and RaceTrac
• Built and led 20+ person team across US & LATAM spanning search, social, affiliate, programmatic
• Launched Quest’s $60MM “Put Your ___ To The Test” digital plan; drove 3x sales YoY for FILA via TikTok + Snap + Criteo integration.
• Connected media with creative, data, and ops to align on measurable business outcomes
• Clients:
• Quest
• Patreon
• FILA
• Reddit
• TCOLV
• RaceTrac
• Westholme

Dec 2021 – Jan 2022 · 1 mo · Miami-Fort Lauderdale Area · Remote

• Audited media programs and launched TikTok, programmatic, and affiliate.
• Audited paid media platforms for efficiency, scalability, and best practices
• Launched new paid channels including TikTok Ads, programmatic display, and affiliate (Impact)
• Developed performance-focused strategies to support eComm growth across search, social, and influencer
• Provided actionable insights to streamline budgets and improve cross-channel ROI

Jan 2021 – Dec 2021 · 11 mos · Nashville, Tennessee, United States · Remote

• Drove 400%+ growth across global markets through cross-channel campaign leadership.
• Owned paid media across international markets; drove +400% to goal using influencer-led strategy
• Managed $MM spend across social and display, including $1M Snapchat takeover for Intl Smile Day
• Developed global best practices and media audits across 8+ local market teams
• Built scalable frameworks for performance as teams matured
• Choose Smile.

Aug 2018 – Dec 2020 · 2 yrs 4 mos · Ann Arbor, MI · On-site

• Led digital strategy in 20+ markets; drove 80%+ online orders and major test wins.
• Directed full-funnel strategy in 20+ markets; drove 80%+ online order penetration
• Led A/B testing roadmap that contributed to $200M in lift; migrated app from hybrid to native
• Acted as product + digital marketing lead across global markets, equating to 148M+ pizzas sold
• Managed omni-channel budgets across SEM, social, affiliate, mobile, and loyalty
• Regions:
• Caribbean
• Central America
• South America
• Middle East
• Africa
• APAC

Jan 2017 – Aug 2018 · 1 yr 7 mos · Greater New York City Area

• Oversaw growth strategy and execution for top brands across full-funnel media.
• Led multi-million-dollar campaigns for brands like Chobani, AZO, WW, and Edible Arrangements
• Managed cross-channel strategy across paid search, programmatic, social, affiliate, and mobile
• Supervised a team of analysts; provided insights, optimization, and forecasting
• Drove in-store and online growth through conversion-focused media tactics
• Played key role in new business pitches and performance media innovation
• Clients:
• Edible Arrangements
• Helzberg Diamonds
• Lindt Chocolate
• Atlantis Paradise Island (Bahamas)
• Kipling USA
• iHealth (AZO UTI and Culturelle Probiotic)
• Chobani

Feb 2016 – Jan 2017 · 11 mos · Greater New York City Area · On-site

• Managed global affiliate strategy; drove $100M+ revenue for key travel clients.
• Ran global affiliate and performance strategy for AVIS, Budget, and Hawaiian Airlines
• Managed 1,000+ publisher relationships, driving $100M+ revenue at <1% cost of sale
• Built and executed data-backed strategies across affiliate, direct, and lead-gen
• Acted as day-to-day client lead and supported agency pitches for new business
• Client:
• Avis Budget Group
• Avis Rent-A-Car
• Budget Rent-A-Car
• Budget Truck Rental
• Payless Car Rental

Jul 2015 – Feb 2016 · 7 mos · Greater New York City Area · Hybrid

• Led affiliate and paid strategies; drove conversions and optimized spend.
• Managed performance and affiliate strategies for brands like AVIS, OLLY, SoundCloud, and Red Roof Inn
• Drove conversions through paid partnerships and direct response tactics
• Oversaw campaign budgets and optimization across multiple digital channels
• Delivered data-driven reporting and next-step insights to client teams
• Client:
• Avis Budget Group
• Avis Rent-A-Car
• Budget Rent-A-Car
• Budget Truck Rental
• Payless Car Rental

Jun 2013 – Jul 2015 · 2 yrs 1 mo · Greater Chicago Area · On-site

• Managed lead-gen and affiliate programs to scale acquisition and ROI.
• Executed affiliate and lead-gen marketing across financial services brands
• Managed multi-million-dollar budgets across search, programmatic, and affiliate
• Delivered conversion growth through campaign analysis and A/B testing
• Collaborated with internal teams and partners to drive measurable performance

Jun 2012 – Jun 2013 · 1 yr · Chicago, IL · On-site

• Executed brand, print, and promo campaigns across 20+ client accounts.