Anwesha Barari

Business Development Executive

Mumbai, Maharashtra, India13 yrs 8 mos experience

Highly StableAI Enabled

Key Highlights

15+ years of experience in growth and brand strategy.
Achieved 67% organic traffic growth at Emeritus.
Led cross-functional teams to drive integrated brand campaigns.

Stackforce AI infers this person is a B2C marketing strategist with expertise in digital content and brand growth.

Contact

Skills

Core Skills

Brand StrategyMarketing StrategyContent StrategyDigital MarketingMarket ResearchProject ManagementContent ManagementCreative Strategy

Other Skills

Customer InsightOnline MarketingFree ThinkingStakeholder ManagementPivot TablesMarketing CampaignsLocal ContentCreative BriefsBrand DevelopmentRetention ManagementAP StylebookPresentationsStyle guideMarketing Event PlanningCreative Work

About

I work at the intersection of growth, brand strategy, and storytelling, with 15+ years of experience helping B2C businesses scale across India, Southeast Asia, and global markets. My focus has been on solving growth and positioning challenges in complex, multi-market organizations by building strong digital platforms and clear brand narratives. At Livspace and Emeritus, I’ve led platform strategy across content, SEO, and website ecosystems—aligning brand storytelling with acquisition, conversion, and long-term category building. I work closely with business, product, and regional teams to identify growth bottlenecks, design experiments, and scale what works across markets. As an Executive MBA candidate at SP Jain Global, I bring a structured, business-first lens to growth—treating storytelling as a strategic lever rather than a creative output.

Experience

13 yrs 8 mos

Total Experience

2 yrs 11 mos

Average Tenure

4 mos

Current Experience

Emeritus

Senior Manager Content Strategy and Organic Growth- COE

Jan 2026 – Present · 4 mos · Mumbai Metropolitan Region · Hybrid

Emeritus india

Managing Editor- Organic Content and Brand Coms

Mar 2022 – Dec 2025 · 3 yrs 9 mos · India

Led cross-functional marketing content and brand initiatives across India, US, and APAC; delivered 67% organic traffic growth and $90K attributed revenue within 12 months.
Managed cross-functional teams and collaborated with creative and performance agencies to drive integrated brand campaigns.
Directed zero-CAC lead-gen content operations, achieving 4x YoY growth.
Managed strategic partnerships with 20+ universities (Indian & global) to launch white label products
Championed the use of AI and analytics tools (ChatGPT, Surfer, Hotjar), reducing the content production cycle by 50%.
Led development of brochures, brand films, and market reports for internal branding and PR positioning to create and maintain brand voice

Customer InsightOnline MarketingFree ThinkingStakeholder ManagementPivot TablesMarketing Campaigns+20

Livspace.com

Managing Editor- Website

Jan 2018 – Feb 2022 · 4 yrs 1 mo · Greater Bengaluru Area

Led an 8-member content and social media team executing full-funnel campaigns across web, email, and social; drove 4x increase in traffic.
Developed content strategies for product launches, influencer activations, and trade events, driving brand awareness and engagement.
Built the brand's first email marketing and social publishing system, leading to a 40% increase in repeat traffic and a 30% rise in conversion from email journeys (in 6 months).
Collaborated with SEO, product, and performance teams to deliver unified campaigns.

Customer InsightOnline MarketingFree ThinkingStakeholder ManagementDigital MarketingPivot Tables+22