Jan 2023 – Mar 2026 · 3 yrs 2 mos

Nov 2009 – Jan 2023 · 13 yrs 2 mos

• BadgePass, Inc. is an identification and security solutions software company with operations across 14 states and a nationwide dealer channel spanning the US. BadgePass develops cutting edge software solutions for credential management including ID badging, access control, visitor tracking, campus card solutions, driver’s license scanning, time management and point of sale for a variety of vertical markets including college and university, K-12, healthcare, corporate, state government and casino and hospitality.
• Responsible for the development and growth of the BadgePass national sales and distribution channel, as well as direct sales and inside sales
• Collaborate with the CEO and VP of Software Development to develop innovative software features and solutions to drive further penetration in key market verticals
• Recruit, train and lead the direct sales team to drive top line revenue and margin expansion
• Planned and managed a comprehensive corporate rebranding effort, merging four companies into single identity with a unified mission and clear understanding of core values
• Ongoing development of all sales and marketing materials, as well as sales training courses
• Responsible for management of international vendor relationships, evaluating new products and managing new product roll-outs to direct sales staff and dealer channel
• Coordinate, plan, execute and host all corporate events, national and regional trade shows, and sales incentive trips for direct reps and dealer channel
• Oversee the production of all marketing and promotional materials for a variety of media outlets including print, e-mail, web, and social media

Jan 2009 – Jan 2015 · 6 yrs

• Reported directly to the CEO and recruited, trained and led a team of two including a national channel manager and a graphic designer
• Responsible for the development and growth of the BadgePass hardware and software sales and distribution channel, with additional focus on expansion of national on-site service channel
• Recruited, educated and trained dealer partners, nationwide, on sales and marketing strategies, demonstration techniques and competitive analysis
• Produced a video education series, shared via YouTube, titled “Lindsay’s Lessons”
• Assisted dealer partners with sales requests, proposals, and product demonstrations
• Wrote and approved all articles for press releases, e-mail and direct mail campaigns and newsletters
• Coordinated, planned and executed all corporate events, regional and national trade shows

Oct 2021 – Mar 2026 · 4 yrs 5 mos

Jan 2007 – Jan 2009 · 2 yrs

• LINSTAR is a security systems integrator in New York State specializing in physical access control, video surveillance and electronic identification solutions. LINSTAR was acquired by IdentiSys, Inc., a Minneapolis based identification solutions provider with a global customer base, in 2015.
• Reported to the COO
• Assisted with marketing campaigns and press releases
• Wrote and edited articles for newsletter and drafted letters to be used in mail campaigns
• Assisted with event planning and coordination – negotiated with conference centers and associations, prepared exhibit materials and equipment for demonstration, scheduled staff and other resources, prepared pre-show mailers and other communications with prospects and vendors