Jan 2011 – Present · 15 yrs 3 mos · India

• I run a food brand that makes it easier for busy professionals to eat well every day without thinking about it.
• Built Happy Ratio to solve a simple problem: most “healthy” food is either bland, inconvenient, or unsustainable for daily eating.
• Designed chef‑made wraps with fresh ingredients that are gut‑friendly, high on flavor, and practical for daily office + on‑the‑go consumption.
• Own P&L across menu design, sourcing, operations, and partnerships with delivery platforms.
• Focus on repeat behavior: we design products for people who want to eat better every weekday, not just “cheat clean” on Sundays.
• Use everything I know from SaaS and M&A (unit economics, reliability, trust) to build a durable, operations‑driven F&B business instead of a hype brand.

Aug 2008 – May 2024 · 15 yrs 9 mos

• At EthosData, I built the India business from scratch and scaled it from 0 to over ₹100 crores in revenue while staying profitable every single year. I wore every hat: sales, operations, hiring, and pricing. This is where I built the confidence and skill set that later let me become an entrepreneur and regional revenue leader.
• I designed and ran the operating systems that powered the business: from how we serviced deals to how we hired, incentivized, and empowered the team. I refined my sales and negotiation skills by competing head‑to‑head with billion‑dollar incumbents like Intralinks and Datasite, and still won mandates from marquee clients such as Tata, Mercedes, and Pfizer. Their decision to work with us was a clear signal that our product, service, and reliability could beat the giants.
• None of this would have happened without the founder and team. Francisco saw potential in me, pushed me hard, and gave me the freedom to test and implement my ideas. One example: I led the shift from industry‑standard per‑page pricing to a per‑GB model, which no one had done before in our space at the time. That decision fundamentally changed our economics and competitiveness. We also committed to strict KPIs on response times and support, which built a reputation for service that competitors struggled to match.
• EthosData’s performance eventually led to our acquisition by iDeals, one of the fastest‑growing Virtual Data Room providers globally. Being part of the full journey from inception to acquisition over 16 years is still one of the achievements I’m most proud of.

May 2006 – May 2008 · 2 yrs

• I led the marketing efforts for luxury condos with a project to build 3,596 square meters in the island of Divar in Goa, India's beach destination. My role involved in-depth market research, analyzing 25 developers and 70 high-end developments to position our project competitively. I spearheaded a targeted marketing campaign aimed at Citibank’s high net worth clientele. Throughout this period, I managed over 150 client queries and facilitated 37 site visits.

Jul 2005 – Aug 2005 · 1 mo

• I analyzed live mid-cap scripts under active consideration. I prepared due diligence questionnaires, specifically tailored for CFOs of the companies we were tracking. My responsibilities included updating analyses on how secondary issues impacted earnings per share and the anticipated future stock prices for companies on our buy list.

May 2005 – Jun 2005 · 1 mo

• As a Summer Associate at Citibank Wealth Management, I had the opportunity to shadow relationship managers, gaining firsthand insight into the art of selling mutual funds and insurance products to clients. Over the course of two months, I observed how wealth managers strategically navigated client relationships, making money for themselves, the bank, and their clients.