May 2024 – Jun 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Content:
• Grew Topmate’s brand presence; LinkedIn from 60K → 100K+, Instagram from 6K → 18K+, and the founder’s Twitter from 0 → 1K+, hitting 655K+ organic impressions in just 6 months.
• Built and scaled a creator-led UGC engine ("Dropmate") from scratch, leading to 6M+ organic views in a single week and 600+ creators onboarded in 3 weeks. Now a core pillar of Topmate's 4M+ creator ecosystem.
• Tested and optimized 1000+ performance creatives, created AI workflows to achieve volume, improving ad CTRs and boosting conversion rates by 20% MoM using segmented targeting and real-time insights.
• Growth:
• Developed AI-powered lead conversion flows using behavior-based follow-ups and retargeting strategies.
• Built growth tools using Replit & ChatGPT to capture leads; used no-code AI to automate repetitive workflows.
• Spearheaded 20+ marketing campaigns, including 2 viral launches featured in YourStory, Business Insider, The Economic Times, and more. Resulted in a 40% jump in landing traffic within 3 weeks.
• Closed high-performing influencer & affiliate collabs that drove 26K+ bookings in a single month; launched and hosted Topmate Creator Awards to deepen creator relationships.

Jul 2023 – Dec 2025 · 2 yrs 5 mos · Remote

• Generated 50M+ views for my clients in less than 6 months, all organic

Jan 2023 – Jan 2024 · 1 yr · Remote

• 1) Product research
• 2) Market analysis
• 3) User identification
• 4) Marketing strategy
• 5) Partnership strategy
• 6) Strategic planning

Jan 2023 – Jan 2024 · 1 yr · Remote

• Redesigned and documented a digital content creation process using Trello that substantially increased the team's efficiency.
• Secured collaborations with 2 Tier 1 colleges resulting in 8 new team members and 15 new content pieces.
• Led brainstorming sessions and produced 15 high-quality quantitative researched case studies that helped onboard 3 new clients and more than 10 new quality volunteers from top B-Schools.

Jun 2022 – Jan 2023 · 7 mos · Gurugram, Haryana, India

• Analyzed and refined the P&L of the franchisees & consulted the franchise owners leading to a 30% increase in sales and a 1.5 times customer base.
• Successfully Onboarded 8 new franchisees from the FRANCHISE INDIA event, completed the required ramp-up phases and delivered training sessions.
• Redesigned KPI dashboards and Developed a lead generation Google Data Studio dashboard.
• Managed day to day operations of 15+ Franchisees under me, including marketing management, P&L Management and Dashboard of the franchisees.

Dec 2021 – Jun 2022 · 6 mos

• Planned and executed a successful online format TEDx event within 2 months with a team of 20+ members.
• Identified and invited 8 renowned speakers to the TEDx event, resulting in a diverse and engaging lineup that attracted more than 100 attendees.

Jun 2021 – Aug 2021 · 2 mos · Delhi, India

• Delivered 2 client projects, in the textile and beauty brand demonstrating strong project management skills.
• Conducted a comprehensive business analysis, identified key problems for each client & generated actionable insights to create a brand strategy.
• Strategized, presented, and executed a social media expansion and financial plan, resulting in a '4x' increase in followers and engagement for each client.

Apr 2021 – Jul 2021 · 3 mos

Mar 2021 – Apr 2021 · 1 mo

Jul 2020 – Aug 2020 · 1 mo

Jul 2020 – Aug 2020 · 1 mo

Aug 2019 – Sep 2021 · 2 yrs 1 mo

• Managed a team of 25+ students for the planning and execution of the Annual fest ‘PARVAAZ’ within a month, resulting in 100+ participants and 50+ colleges all over Delhi.
• Developed and implemented a social media campaign on Mental Health reached out to 5000 people through various platforms, such as Instagram and Facebook.
• Created and performed street plays and stage plays in National Theatre Festival, DU colleges, IIM B's, and IISC's Cultural Fest bagging the 2nd position.