Muhammad Irfan Ph.D

CEO

Ireland13 yrs 10 mos experience
Highly StableAI Enabled

Key Highlights

  • PhD in Communications with a focus on AI in education.
  • Expertise in counter-extremism and digital media strategies.
  • Multidisciplinary approach across Europe, America, and Asia.
Stackforce AI infers this person is a specialist in Educational Technology and Media Communication with a focus on AI integration.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Ai PolicyResearchQualitative ResearchProject ManagementDigital MediaStrategyData Analysis

Other Skills

AI LitracyManagementTrainingCommunicationAnalytical SkillsDigital ProductionGoogle AnalyticsProblem SolvingCreative WritingContent MarketingQualitative & Quantitative Research MethodologiesMicrosoft OfficeStrategic PlanningTutorialsCritical Thinking

About

I hold a PhD in Communications with expertise in media and communication studies, Artificial Intelligence (AI) in education, sociology, and political science at both local and geopolitical levels. My research examines radicalisation, extremism, counter-extremism, terrorism, Islamophobia, hate speech, and far-right politics and policies in Europe. A core element of this work has been the development of de-radicalisation models and counter-narratives informed by audience research. I work in higher education with a focus on pedagogy and academic integrity, and I publish on the application of AI in teaching and learning. I have contributed to the design of hybrid pedagogical approaches consistent with Universal Design for Learning, enhancing accessibility and participation. Alongside this, I carry out policy-related research that connects education, security, and communication and informs both academic and governmental debates. My experience across institutions and organisations in Europe, America, and Asia has shaped a multidisciplinary approach that draws on media studies, sociology, and political science. This allows me to address both the drivers of extremism and the communicative strategies used to counter it, as well as the wider social and political implications of digital platforms. With P.hD and Three master’s degrees in Mass Communication, Media and Journalism, and Applied Linguistics, I continue to pursue research, teaching, and policy work that brings together education, communication, politics, and AI.

Experience

13 yrs 10 mos
Total Experience
4 yrs 4 mos
Average Tenure
2 yrs 1 mo
Current Experience

Dundalk institute of technology

Ed-Tech

Apr 2024Present · 2 yrs 1 mo · Ireland

  • Ed-Tech in RiVeR Project www.riverproject.ie at dundalk institute of technology.

Higher education commission central asia

3 roles

Researcher and Curricula Designer for Artificial Intelligence in Social Sciences

Mar 2023Feb 2024 · 11 mos · Tajikistan

  • Designer and Creator of AI Micro-Credentials for Faculty and Students, specializing in prompt writing and engineering, for learning, teaching, and research based on machine learning. Designed and implemented for five major universities in Central Asia.

Academic Integrity Expert (Specialising AI Practices, Pedagogies and Polices)

Feb 2023Nov 2023 · 9 mos · Tajikistan

  • 2023/present: Consultancy for AI Literacy and Policy for Central Asian Collaborative AI Integration (Five Universities Collaboration), specializing in policy and practices, designing and developing micro-credentials.
  • 2023/present: Creator and designer of AI Micro-Credential for Learning and Teaching (ChatGPT), adopted by University of Malakand, University of Jalalabad, Khushal Khan Khattak University, Karak, University of Swat, and four major universities of Central Asia started in April 2023.

Artificial Intelligence Consultancy Services & Digitalisation of Media & Communication

Jan 2023Dec 2024 · 1 yr 11 mos · Tajikistan

  • AI Integration Policy Designer for Higher Education Institutions in Tajikistan - Collaborating with Dr. Liam Murray, Head of Linguistic School at the University of Limerick to Foster Inclusivity, Diversity, and Responsible AI Usage. Developing Strategies to Equip Faculty and Students with Emerging AI Skills.
AI LitracyManagementTrainingArtificial Intelligence (AI)CommunicationAnalytical Skills+1

University of limerick

2 roles

Researcher

Jul 2022Mar 2026 · 3 yrs 8 mos · Limerick · On-site

  • Quality Support Unit-University of Limerick

Researcher

Jan 2018Jan 2022 · 4 yrs

Troy university

Visiting Lecturer

Sep 2018Apr 2019 · 7 mos

CopywritingMicrosoft WordStrategyCopy EditingDigital ProductionProblem Solving+20

Samaa news network, for digital counter narrative

Project based Senior Reporter

Jan 2016Jan 2021 · 5 yrs · Central Asia

  • Created, produced, and managed high-quality digital content for 3.4 million users online.
  • Managed social media accounts through Hootsuite and SEO.
  • Managed analytics through Google.
  • Mapped digital content.
  • Supervised layout of images, graphics, videos, and other artwork
  • Led a team of professionals such as web designers, marketing executives and photographers to improve content strategy.
  • Created content strategies over social media.
  • Proofread, edited and copywriting correspondents’ stories and digital contents.
ResearchStrategyQualitative ResearchDigital ProductionGoogle AnalyticsProblem Solving+22

Department of communication & media sciences, khushal khan khattak university karak,

Lecturer

Oct 2015Nov 2018 · 3 yrs 1 mo · Khyber Pakhtunkhwa, Pakistan · On-site

  • Teaching and Research, designing curriculum, conducting Labs and Tutorials. specifically teaching Print, Electronic, and Digital Media.
  • The following modules I instructed at KKKUK between 2015 and 2018
  • Media and Society (with respect to Central Asian Media scene)
  • Global Journalism
  • International Communication
  • Global Journalism
  • Digital Journalism
  • Advertisement and Public Relations
  • Print Journalism
  • Electronic Journalism (TV) and media modules:
  • Basic features of electronic journalism.
  • Television News Bulletin techniques.
  • How different types of report are made on TV.
  • Interview and its techniques
  • Reporting special events and packages formation.
  • TV production
  • Facts checking.
  • Digital Journalism and Communication Modules:
  • online/multimedia writing, editing and production
  • Social and Technological Contexts of Digital Journalism.
  • Writing for digital media
  • Digital media tools
  • Gathering information online.
  • Reporting issues in online journalism.
  • Organization, Technology and Multi-Mediated Storytelling.
  • Labs and tutorials
  • Designing and Layout of Campus Newspaper
  • Radio production of Campus Bulletin
  • Post video production of documentaries project
  • Online designing and making templates with students on Photoshop.
  • Tools and software used:
  • Quarkxpress for campus newspaper
  • Adobe Audition for Campus Bulletin
  • Adobe Premier pro for Video production
  • Photoshop for digital content

University of swat

Faculty Lecturer

Sep 2014Nov 2015 · 1 yr 2 mos · Khyber Pakhtunkhwa, Pakistan · On-site

  • Teaching and Research, designing curriculum for micro-credentials:
  • In print Journalism, Mass communication and media modules:
  • Principles of Journalism
  • Newsrooms structures.
  • News classification (hard/soft)
  • Difference b/w editing and reporting for print.
  • Basic tools of editing in print
  • Copy editing
  • Magazine design
  • In radio and broadcast journalism and media Modules:
  • Trends of radio journalism in the region.
  • Functions of community radio stations and difference b/w FM and AM radio channels.
  • Operating within legislative frameworks within radio sector.
  • Building a resource network for radio production.
  • Generating and pitching ideas for broadcast.
  • Writing scripts for radio.
  • Producing live and studio recorded programs.
  • Operating studio and field recording and production equipment.
StrategyData AnalysisDigital ProductionProblem SolvingCreative WritingProject Management+10

Collaboration with ny times & international herald tribune, for the express tribune media group

Senior Correspondent

Jan 2012Jan 2016 · 4 yrs · Central Asia

  • Reported issues related to mass migration, displacement, urban development, wildlife, elections, political communications of political groups factions, stakeholders, created organisational counter narratives through GIS Mapping, highlighting social issues and events, religious and cultural issues, risk mitigation, reporting democracies, governance,
  • Conducted research and analysis,
  • Report on Early Warning frameworks, internal and external risk management systems and conducted independent research for risk analysis.

Press and information department, northwest frontier province

Public Relations Specialist

Jan 2009Jan 2012 · 3 yrs · Pakistan

  • Launched PR and Marketing campaigns against War on Terror, especially in Tribal Areas of Pakistan and Afghanistan
  • Launched an entire campaign for the repatriation of around 1.7 million internally displaced people due to conflict in Malakand Division from 2007 onward and successfully returned 0.4million refugees back to their homes within four months.
  • Informed the public about the government's schemes and activities and showcased the overall benefit of the ongoing projects about mass migration, repatriation, refugee issues, and the projections of the government funded projects to society at large
  • Facilitated compliance with international treaties and commitments, bi-lateral agreements, reform benchmarks and goals within external governmental structures and foreign funding donors.
  • Provided coaching to senior staff of ten ministries /institutions in the governance and educational sectors for joint identification of key priorities and the formulation of strategic plans for their achievement.
  • Provided technical assistance to these institutions for the successful development of 10 sector-specific, three-year strategies and corresponding implementation/ action plans as well as articulated, justified funds.
  • Designed and implemented alternative livelihoods projects in Pakistan North West Frontier Province
  • Trained community organizations to formulate proposals and implement business plans for income-generating initiatives as alternatives to drugs production.

Education

University of Limerick

Doctor of Philosophy (PhD) — Digital Communication and Media/Multimedia

Sep 2018Jan 2023

International Islamic University, Islamabad

Master of Social Science — Communication and Media Studies

Sep 2013Aug 2015

University of Peshawar

Master of Arts - MA — Journalism & Mass Communication

Aug 2009Apr 2011

University of Peshawar

Master of Arts - MA — English Literature & Applied Linguistics

Sep 2007Sep 2009

Shaykh Zayed Islamic Centre

Bachelor of Arts (Honours)

Jul 2003Aug 2006

Alabama State University

Communication and media studies — Communication and Media Studies

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