Apr 2022 – Jan 2023 · 9 mos

Feb 2020 – Apr 2022 · 2 yrs 2 mos · San Jose

• Responsible for Digital Demand Gen, Website, Marketing Operations and Analytics

Apr 2019 – Feb 2020 · 10 mos

Sep 2016 – Apr 2019 · 2 yrs 7 mos

• Heading all Demand Gen activities across all Digital Channels - SEM, Affiliate, SEO, Paid Social, Display, Email, Site Personalization.

Sep 2014 – Sep 2016 · 2 yrs · United States

• Leading efforts on Inbound Marketing and managing digital strategy around audience acquisition. Extensively leveraging social (LinkedIn, Twitter, Facebook) and display networks for awareness and demand generation initiatives. Also leading Digital Analytics for VMware.com - group is responsible for analysis and insights around site and campaign performance, multi-touch attribution, de-anonymization of visitors, persona management, lead scoring and online-offline data match. Additionally, my team designs and executes Omni-channel personalization campaigns spanning owned, earned and paid channels.

Jan 2011 – Sep 2014 · 3 yrs 8 mos · Palo Alto

• Lead efforts to build comprehensive measurement framework for Worldwide Marketing Media spend with specific focus on Earned, Owned and Paid Media
• Manage activities of a team tasked with providing actionable insights to optimize Marketing Media Mix with respect to all strategic Consumer and SMB Marketing Campaigns at HP (online & offline)
• Lead online optimization initiatives through comprehensive A/B and Multivariate testing using Adobe Test & Target and Autonomy Optimost tools.
• Develop, maintain and ensure worldwide compliance to Analytics standards for Digital Measurement and Reporting at HP.com
• As prior Worldwide Enterprise Business Analytics Lead, designed and implemented end-to-end tracking solution for all online Lead Generation activities (form submissions, contact us, collateral downloads, passive/active chat) for Software, Solution and Services businesses of HP.com

May 2009 – Dec 2010 · 1 yr 7 mos · Phoenix, Arizona Area

• Led a team responsible for providing end-to-end tagging, measurement and reporting support to Americanexpress.com
• Led efforts in designing and executing a multi-touch campaign attribution model for affiliate marketing
• Managed development of consistent measurement standards to facilitate global rollups of data and insights
• Standardized enterprise level taxonomy and campaign tracking methodologies (email, direct mail, paid/natural search) to provide multi-level aggregation flexibility to senior management
• Provided consultation to marketing teams around how best to track visitor journeys, optimize pages through A/B and multivariate testing and identify cross-sell opportunities thereby ensuring maximum ROI

Jan 2009 – May 2009 · 4 mos · Hartford, Connecticut Area

• Analytics

Apr 2008 – Dec 2008 · 8 mos · Greater Seattle Area

• Analytics

May 2006 – Apr 2008 · 1 yr 11 mos · Greater Minneapolis-St. Paul Area

• Analytics

Nov 2004 – Apr 2005 · 5 mos

• TCP/IP

Jul 2003 – Nov 2004 · 1 yr 4 mos

• Software Development