Adriana Krawcewicz

Head of Design

London, England, United Kingdom9 yrs 3 mos experience
AI Enabled

Key Highlights

  • Over a decade in fashion and tech industries.
  • Exhibited internationally, including Miami Art Basel.
  • Pioneering AI-driven creativity in luxury and fashion.
Stackforce AI infers this person is a creative leader in the luxury and technology sectors.

Contact

Skills

Core Skills

Creative DirectionArtificial Intelligence (ai)Art Direction

Other Skills

Creative IdeationDigital IllustrationAdobe Creative SuiteSocial MediaConcept DevelopmentFashion IllustrationPhoto ShootsIntegrated MediaPresentation SkillsLuxuryCreative WorkTechnological InnovationTeam LeadershipIT skillsDrawing

About

Creative director, AI creative leader and Fashion illustrator with over a decade working in fashion, luxury, beauty and tech industry. A graduate of London College of Fashion (BA Fashion Illustration), she has worked as an art director and illustrator with leading global brands including Adobe, Microsoft, Oscar de la Renta, Chanel, the V&A, Tod’s and Selfridges, with her work published in Vogue, ELLE and RED-EYE. Her practice now focuses on merging digital and physical worlds through AI-driven creativity, immersive experiences and emerging technologies. Adriana’s work has been exhibited internationally, including at Miami Art Basel, and she is a frequent speaker at major global platforms such as NFT.NYC, NFC Lisbon and NFT.Paris. Recent projects include collaborations with Microsoft Copilot and Palazzo Versace Dubai, where she explores new frontiers of luxury, technology and creative authorship — positioning her at the forefront of contemporary digital culture and innovation. Selected clients: Oscar De La Renta, Vogue Australia, Bloomingdale’s, H&M, Tod's, French Connection, Dune, Ted Baker, Swarovski, Reiss, Roberto Cavalli, Aldo, Benefit, Moet Hennessy, Lulu Guinness, Selfridges, Seen PR, Exposure PR, Missguided, Westfield UK, Unilever, Barry M, Omorovicza, Fidenza Village (Value Retail), Vice UK, TM Lewin, TIGI... Adriana is also a also an art director and musician with interest in fashion film. Her music is part of her art direction visual concepts, where she combines music with artistic practice (fashion illustration, styling, narrative). Her films have been nominated at international fashion film festivals.

Experience

9 yrs 3 mos
Total Experience
1 yr 11 mos
Average Tenure
--
Current Experience

Adobe

Ambassador

Mar 2026Present · 1 mo · Londyn i okolice, Zjednoczone Królestwo · Remote

  • Being Adobe Ambassador: I’ll be collaborating with Adobe to showcase how creative pros can blend AI, design and storytelling across tools like Express, Photoshop, After Effects, Premiere and Firefly. I’ll be creating educational content, behind‑the‑scenes breakdowns of my client work, and experimental projects that push the boundaries between music, fashion, motion and visual identity—all while supporting and inspiring the next generation of multidisciplinary artists.
Creative IdeationDigital IllustrationArtificial Intelligence (AI)Adobe Creative SuiteSocial MediaConcept Development+2

Microsoft

AI Art Director

Sep 2025Oct 2025 · 1 mo · Los Angeles Metropolitan Area · Remote

  • Led a large-scale creative collaboration using Microsoft Copilot, marking a major breakthrough in my work as an AI Art Director.
  • Commissioned to create 50 unique AI-generated artworks, each driven by original prompt design, to demonstrate the breadth, flexibility, and creative potential of Microsoft Copilot for brand storytelling.
  • Delivered the project in a fast-paced, high-pressure environment, where the core challenge was not stylistic refinement but range and diversity across multiple visual worlds.
  • Expanded beyond my signature aesthetic to explore humor, nostalgia, bold conceptual thinking, and high-level art direction, pushing creative boundaries through AI-assisted workflows.
  • Applied rapid ideation, strong narrative instincts, and adaptive creative strategy to deliver scalable, concept-driven visuals at speed.

Newcomers

AI Artist

Jul 2025Present · 9 mos · Paris, Île-de-France, France · Remote

  • I am represented by Newcomers in Paris and across France as part of their AI artists roster, where they represent creative talent for campaigns and projects. My role focuses on creativity, visual direction, and campaign work with the use of AI.

Red-eye

AI Art Director

May 2025Present · 11 mos · Remote

  • As a freelance AI Art Director, I do concept development and content creation across AI-enhanced film, editorial, and branded storytelling — with a strong focus on luxury, fashion, and beauty. I partner closely with RED EYE Magazine’s editorial team to shape visual direction and co-develop creative concepts, including event production such as our immersive Miami Art Basel showcase. My goal is to bridge artistry and technology to create meaningful, forward-thinking content that defines the future of visual storytelling.
Art DirectionConcept DevelopmentFashion IllustrationPhoto ShootsIntegrated MediaArtificial Intelligence (AI)

Higgsfield ai

Creative Partner

Apr 2025Jul 2025 · 3 mos · Remote

Quantum neuron

AI Creative Director

Jan 2025Present · 1 yr 3 mos · London Area, United Kingdom · Remote

  • As Creative Lead at Quantum Neuron, an advanced AI agents startup, I spearheaded full creative direction for concept development and AI execution—designing innovative AI personas and shaping visual strategy for the Palazzo Versace Dubai project. Serving as the brand's ambassador, I also collaborate directly with QN leadership on business development, blending artistry with cutting-edge tech.
Creative IdeationCreative DirectionArtificial Intelligence (AI)

Lululemon

Freelance Senior Digital Designer

May 2022Jul 2022 · 2 mos · Greater London, England, United Kingdom

Threads styling ltd.

Freelance Senior Graphic Designer

Aug 2019Apr 2020 · 8 mos · London Area, United Kingdom

  • Working on new guidelines and direction across the social media and brand's aesthetic. Supporting production and marketing team with art direction and graphic design knowledge.

French connection

Freelance Digital Designer

May 2019Jul 2019 · 2 mos · London Area, United Kingdom

  • Graphic design for the premium fashion brand focusing on digital and UX content.

Boots uk

Freelance Senior Designer

Apr 2019Apr 2019 · 0 mo · London Area, United Kingdom

  • Freelance design across Boots beauty brands.

Beulah london

Freelance Senior Digital Designer

Jan 2019Mar 2019 · 2 mos · London Area, United Kingdom

  • Art direction of digital and UX assets for the luxury fashion brand.

Sunday

Freelance Senior Digital Designer

Nov 2018Dec 2018 · 1 mo · London

  • Working on email designs and digital assets for Hammerson focused on lifestyle, fashion and beauty sectors. Still and motion graphics (animation + After Effects), building in Dotmailer.

Swarovski

Freelance Graphic Designer

Oct 2018Oct 2018 · 0 mo · London

  • Freelance graphic design - working on print and digital assets.

Hogarth worldwide

Freelance Senior Designer

Jun 2018Jun 2018 · 0 mo

  • Working on conceptual designs and direction on ecommerce lifestyle and beauty campaigns.

Tk maxx

Freelance Graphic Designer

May 2018Jun 2018 · 1 mo · London Area, United Kingdom

  • Providing graphic assets across ecom and digital platforms (email design, gifs, landing pages, mobile).

Ted baker

Freelance Graphic Designer & Illustrator

Mar 2018Mar 2018 · 0 mo · London Area, United Kingdom

  • Freelance graphic design and illustration for print; window mock ups, wallpaper store print designs, posters. Worked closely with a creative team as an illustrator and animator on a new campaign video. Live illustration for an instore event.

Omorovicza cosmetics

Freelance Graphic Designer / Illustrator

Feb 2017Mar 2018 · 1 yr 1 mo · London Area, United Kingdom

  • I introduced new graphic design solutions both in print and online, rebuilt front and landing pages. Consistently have worked on the brand's marketing and ecommerce content over global markets and retailers such as like Harrods, Sephora, John Lewis, Selfridges. Developed seasonal and standard packaging as well as creative visuals of product launches, advertising and art direction. I also implemented illustrations on special projects.

Missguided

Freelance Graphic Designer

Feb 2017Mar 2017 · 1 mo · Manchester Area, United Kingdom

  • Providing graphics, illustrations and print designs for jersey based on the brand's briefs and references - covering current and upcoming street style trends.

Antler

Freelance Graphic Designer & Illustrator

Dec 2016Apr 2017 · 4 mos · London Area, United Kingdom

  • Freelance graphic design for online and print content.
  • Illustrations for seasonal campaigns.
  • Web banners, emailers, retouching, GIFs, POS.

Hashtag adriana ltd

2 roles

Art Director

Oct 2016Present · 9 yrs 6 mos

Presentation SkillsLuxuryConcept DevelopmentCreative WorkCreative Direction

Art director, Fashion illustrator, Designer

Jan 2011Aug 2019 · 8 yrs 7 mos

  • I am passionate about fashion, luxury and beauty industry. Becoming a freelancer after working one year at Lulu Guinness as integrated graphic designer and graduating from London College of Fashion was a natural path for me. I like to combine my artistic talent of illustration with the commercial demands of fashion and retail market and find the balance of commercial identity with a unique appeal. I am visually hungry for innovation, trends and creativity and push myself with passion to achieve best creative and visual solutions for my clients.

Lulu guinness ltd

Graphic Designer

Oct 2015Oct 2016 · 1 yr · London Area, United Kingdom

  • Inhouse sole graphic designer at a luxury global fashion brand working between PR & Marketing and Ecommerce departments.
  • Main responsibilities include:
  • Online graphic content : Email design, Homepage & Landing pages design, HTML
  • Print design: POS, windows displays, stationery, invitations
  • Assisting in art direction and creative campaigns
  • Illustration

Showstudio

Gallery / Shop Intern

Nov 2014Feb 2015 · 3 mos · London

  • E-commerce, Online shop maintence, Art gallery management

Tigi haircare

Freelance Illustrator

Oct 2013Nov 2013 · 1 mo

  • Creative visualisation of live briefs and visualisation of concepts for presentations, storyboarding.

Hunger magazine

Fashion Department Intern

Jan 2013Mar 2013 · 2 mos · London

  • Assisting on photoshoots, styling, blogging, taking care of returns. Valuable experience in team working, dedication to busy schedule, attention to detail.

Education

London College of Fashion, University of the Arts London

Bachelor of Arts (BA) — Fashion Illustration

Jan 2011Jan 2014

European Academy of Arts

BA

Jan 2006Jan 2009

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