Aug 2021 – Present · 4 yrs 9 mos · Sydney, New South Wales, Australia

• 👋 If you are an introvert, want to get into the product designer field, want to improve your confidence, want to get advice on how to progress in your career or are simply looking to just have a chat on design, you landed at the right place!
• As a UX & UI/ Visual Designer I created many website redesigns, rebranding projects, native apps and created UI component libraries.
• I am a formal textiles & fashion designer who owned a bridal label also but made a career shift because I wanted to add meaning to my designs, solve big problems and improve people's lives! 🎯
• Furthermore, I'm a stutterer advocate and passionate about raising awareness in the mental health & introvert space! Hope to see you in a mentoring session soon!
• In 2021 I proudly received 5th place for the top design mentors in the Australian Pacific Region on adplist.org thanks to my amazing mentees who kept coming back.
• https://adplist.org/mentors/sophie-matrai

Jun 2021 – Jul 2024 · 3 yrs 1 mo · Sydney, New South Wales, Australia

• hipages is an application based marketplace helping to connect tradies with homeowners.
• Accomplishments include:
• Customer Research & Strategy:
• Lead 2 design teams, including Onboarding & Partnerships team (looking after IKEA, NSW DoE, Bunnings).
• Orchestrated the planning, strategy, and service design for a Partner Product within a quarter (IKEA, Kitchen Library, EnergyFlex)
• Within 2 weeks, 92% of IKEA Installation jobs had claims, the highest average claim ever for Installation jobs (vs same month last yr: 86%)
• And achieved a massive reduction in 0 claim jobs, 38% of our zero claims were small jobs this year in April 2024 (vs same month last yr: 56%)
• Furthermore, by launching this program to the tradies, 67% of those who viewed the enrolment page proceeded to sign up upon encountering the Membership Wall, a rate higher than anticipated.
• Advocated & collaborated with cross-functional teams, leading to a 30% improvement in project efficiency.
• UX & UI:
• Conducted qualitative and quantitative research, synthesizing insights that led to the development of targeted product campaigns which increased enrolment page conversion rates by 20%.
• Executed over 100 user research discoveries and data-driven experiments.
• Introduced tooltips for response speed behavioural change, where we observed a 50% improvement in tradies contacting consumers within 5 minutes.
• Data analysis & Experimentation:
• Analyzed data and conducted in-depth user behaviour analysis to map the behaviour of 3+ partner's user base; leveraged findings to implement targeted retention strategy resulting in a 17% decrease in churn rate.
• Lean experiments to validate the hypothesis, one experiment helped to increase for the portion of lead claims with response within 5 minutes by 19%.
• Optimized project outcomes by revamping the prioritization process, leveraging agile methodologies, and reducing project backlog by 30%.
• Softwares: Figma, Miro, Mural, Looker, Confluence, Jira, Dovetail, Braze

Mar 2020 – May 2020 · 2 mos · Sydney, New South Wales, Australia

• Redesigned "The Signature Brows" beautician clinic's website & created a new Brand package for them.

Dec 2019 – Jun 2021 · 1 yr 6 mos · Greater Sydney Area

• Humanforce is a cloud base workforce management software for both desktop and mobile sites.(iOS & Android)
• My role:
• End to end UI & UX Designer supporting the Product and the Marketing departments.
• UX design including research, user interview, testing, competitor analysis, card sorting, IA design, and user flow creation.
• Developed a design system with UI components, input fields, colour/ typography/ icon library, grids, spacing, hierarchy and other core design principles library for both the website and the product ( for native app).
• Lead visual design for native apps ( low-fi & hi-fi), prototyping and basic motion design.
• Designed using Accessibility guidelines, aiming to WCAG 2.0 levels AA & AAA.
• Created native app components based on Apple’s Human Interface Guidelines and Google Material Design language.
• Animated buttons and created interactions.
• Designed the final UI for the Central Management console product.
• Project managed & designed & tested the latest website, starting from roadmap creation, sitemap, wireframes, prototyping, product mockups, image selections, illustrations..etc. and managed freelancers and developers.
• Led and designed a complete company Brand refresh & Branding guideline to support new website with a 43% increase in page views.
• Created Marketing collaterals for clients and internal employees. (T-shirts, flyers, Ebook, banners, Master PPTs, Word docs following the new brand style.)
• Cultural bonding initiatives: Product happy hours, beach clean-up, social activities.
• Softwares: Figma, Adobe Suite, Protopie & managing project in Confluence, Notion, Jira, Asana.

Dec 2017 – Dec 2019 · 2 yrs · Greater Sydney Area

• My tasks at the company include ;
• Print Design Development- Illustrating by hand, and on the computer in Adobe CC.
• Necklines and Amulet Developments
• Researching on Fashion Trends
• Creating contact sheets- in Indesign program.
• Trackers:
• Daily updates of print trackers- track every print that has been created for the season
• Daily updates for print neckline table, correct necklines new code updates, drops as well as updating of development progress
• Updating neckline tracker with correct codes
• Strikeoff requests:
• Ordering strikeoffs from India, sending high res artwork necklines and amulets
• Updating trackers with requests
• Receiving strikeoffs heddering stickering and labelling strike offs with correct date.
• Requesting colour standard from India
• Keeping colour standard library organised
• Ensuring all colour standard have been labelled correctly .
• Sending colours standard comments to the factory.
• Production: Setting up patterns for layering in Ai.
• Print layering
• Embroidery placement layering
• Fittings- taking Graphics notes, checking the layering on the garment, logo, seams and overall.
• SMS Graphics Reporting
• PPS Graphics Reporting
• Print layering and contact sheets checking
• Layering comments- making approvals.
• Meetings
• Grading prints for various sizes for Production
• Please see below some of my textile prints I created for Camilla.

Aug 2017 – Dec 2020 · 3 yrs 4 mos · Sydney, Australia

• I founded my fashion label in 2017, where I managed the full end-to-end business and design-related tasks, working closely with seamstresses and clients.
• MATRAI is a luxurious evening and wedding dress label that represents the redefined qualities around the world by being innovative and creative in the high-end Couture segment.
• My role covers:
• Manage business tasks from admin through orders through rostering.
• Develop well-organized fashion design plans and create new fashion concepts and roadmaps.
• Coordinate the advertising and marketing to create effective strategies.
• Remain up-to-date with the recent trends in the fashion industry.
• Generate concepts for photo shoots, hire suitable models, and book the photographer, location.
• Observe fashion publications to stay informed on trends.
• Manage and brief the team.
• Design and make custom-ordered dresses
• Create and maintain the website (UX UI design)
• // www.matrai.co //