Apr 2019 – Present · 7 yrs · Greater Toronto Area, Canada

• Scaling Healthcare Innovation: Advised and developed go-to-market strategies for over 100 digital health and medtech startups, helping founders navigate the complex leap from launch to scale.
• Cross-Sector Ecosystem Building: Architecting a thriving healthcare innovation center of excellence by forging strategic partnerships between ventureLAB, the City of Vaughan, MacKenzie Health, and York University.
• Bridging the Gap: Acting as the connective tissue between ambitious entrepreneurs, frontline healthcare providers, investors, and government agencies to accelerate the adoption of new health technologies.

Mar 2018 – Present · 8 yrs 1 mo · Burlington, ON · Hybrid

• Helped over 75 healthcare entrepreneurs grow and scale their companies through practical advice on marketing, go-to-market strategies, brand positioning, product design and regulatory compliance.

Apr 2017 – Present · 9 yrs · Greater Toronto Area, Canada

• From spotlighting bold rebrands to decoding the latest AI buzz, I am part of a team that’s all about making healthcare marketing feel less like homework and more like a community you want to be part of. Whether I’m interviewing innovators, planning content around the next big conference, or making sure our headlines hit just the right note of sass and substance - we're here to keep the conversation fresh, real, and way more fun than your average B2B scroll.

Apr 2017 – Present · 9 yrs

• Sharing the latest news, insights, and inspiring stories in healthcare, health IT, digital health, and MedTech. Through videos, podcasts, and written articles (gasp!) we share knowledge and best practices to help improve healthcare for clinicians, IT teams, patients, payers, providers, and vendors. If you have a story to share, customer success you would like to highlight or interesting technology, reach out.

Jan 2014 – Jan 2017 · 3 yrs · Toronto, Canada Area

• Recruited to lead the transformation of marketing from a back-office function to a strategic growth engine. Put the infrastructure and talent in place to consistently deliver revenue growth, improve retention & capture new markets.
• ● Increased qualified leads 400% (MQLs & SQLs) through focused content & event marketing
• ● Reduced churn 35% using pro-active client outreach & improved price increase communication
• ● Accelerated sales 25% with improved demand-generation, digital marketing & lead nurturing
• ● Planned a brand consolidation (30 down to 5) to improve lead flow 2x & improve marketing ROI
• ● Built a high-performance team of 16 professionals across 7 remote offices
• ● Forged strong inter-departmental relationships that reduced program launch times by 50%

Jan 2012 – Jan 2023 · 11 yrs · Toronto, Canada Area

• HCLDR is an global online community for patients, physicians, nurses, healthcare administrators and the general public. All are welcome to join the community to discuss and share the latest news, challenges and ideas in healthcare. The community is full of amazing individuals who are all passionate about improving healthcare. There is no cost to join, no annual dues. The community meets every Tuesday night at 8:30pm ET on Twitter and we discuss a variety of healthcare topics for an hour. We also meet up at various healthcare conferences throughout the year.

Jan 2012 – Jan 2014 · 2 yrs · Toronto, Canada Area

• Led expansion into US for this EHR vendor.
• ● Led Meaningful Use certification efforts
• ● Developed aggressive go-to-market strategy - demand generation, PR, content marketing, SEO, paid media, event marketing
• ● Built $5M lead pipeline in 6 months
• ● Rebranded company to better position it for US market
• ● Organized largest & highest rated user group conference in company history
• ● Created $10M partnership network
• ● Launched 10 new SaaS products

Jan 2006 – Jan 2012 · 6 yrs · Toronto, Canada Area

• Built a high-performing marketing & product management team for this patient safety, patient engagement, and infection surveillance company.
• ● Delivered 800% revenue growth through award-winning in-person & digital marketing strategies
• ● Rebranded the company and established new brand as the acknowledged category leader
• ● Voice-of-the-customer champion - over 1000 enhancements came from direct customer feedback
• ● Launched 12 new products

Jan 2001 – Jan 2006 · 5 yrs · Toronto, Canada Area

• Sold performance analytics & dashboard solutions to Fortune1000
• Built an ecosystem of 50+ partners, generating $1M in annual revenues | Landed company's 3 largest commercial clients ($2M ARR) | Established the relationship that lead to acquisition

Jan 2000 – Jan 2001 · 1 yr

• Lead the sales and marketing efforts for this startup.
• Landed company's first client ($1,000 MRR) | Built sales pipeline of $1M in just 3 months | Created all marketing and sales materials from scratch

Jan 1994 – Jan 2000 · 6 yrs

• Sold & implemented content management solutions.
• Business Development Manager of the Year (2000) | Grew insurance vertical $3M in just 2 years | Designed over 100 document management solutions