Apr 2024 – Jan 2026 · 1 yr 9 mos · Singapore

Apr 2022 – Apr 2024 · 2 yrs

• Set up & manage 3 product squads in São Paulo, Brazil, #1 shopping app in Latin America. Business Development, Seller operations & Integrations. Merchant Growth, KYC, Onboarding & Seller Excellence

Sep 2021 – Apr 2022 · 7 mos

• Proposed & developed a New Portal 0 to 1 end-to-end working with key business stakeholders to safeguard the interests of Brands and create the right environment for growth, launched in all markets (SEA + LATAM).

Apr 2017 – Aug 2021 · 4 yrs 4 mos · Singapore

• Sales & Business Development Lead
• Achieved exponential X5 growth, pivoting in a short period of time when COVID-19 hit
• Lead team to source & build key relationships with new brand groups, distributors & retailers
• Acquire, onboard & overse key categories (Electronics, Health, Travel Services, Fashion & Watches, Travel)
• Piloted project to automate mgmt & accelerate onboarding of long-tail tenants
• Omni-channel team-lead for creation of a innovative new pick up experience (converting single use touchpoint into a multi-functional customer centric concierge of the future)
• Innovation & Partnerships:
• Formulated action plans to extract digital synergies for roadmap prioritisation & implementation
• Ramped up B2B strategic bank partnerships to drive traffic & cross-sharing of user base
• Driving organisational innovation & formulated problem statements for startup pitch day
• Product Squad Lead for eCommerce Portal Revamp:
• Product Catalog management new portal development which involved end-to-end changes from user requirements to roll out of 2.0 webstore
• Product squad lead in iShopChangi 3.0 revamp that utilised agile project mgmt for digitalization & developing new capabilities
• Lead major online transition between anchor merchant DFS & incoming Korean Lotte
• iShopChangi.com is the World’s #1 Airport’s Online Duty Free & Domestic Platform which allows travellers & non-travellers to shop before they fly.

Jan 2017 – Jan 2017 · 0 mo

• Business Process Re-engineering:
• Conducted As-Is & To-Be evaluation for a major public service sector client.
• Identified improvements for organisational efficiency and quality of service

Jun 2015 – Dec 2016 · 1 yr 6 mos · Singapore

• I worked cross-functionally with Onsite Marketing, Finance, Business Intelligence and Operations to maximise Zalora’s Private Label's Return on investment in the Region. Worked with various SEA local teams to understand potential demand and sales volume.
• Strategy & Performance: Owned category strategy, balancing margin optimisation with sales growth during Zalora’s shift toward profitability; improved sell-through via pricing, inventory discipline, and markdown strategy.
• Process & Automation: Streamlined product listing workflows, built a regional repricing model based on SEA price elasticity, and automated processes to scale the Basics collection year-round.
• Market Analysis: Conducted competitor and pricing analysis to identify assortment gaps and inform merchandising strategy.

Jan 2015 – Jun 2015 · 5 mos

• Increased firm’s customer acquisition by 50% in 3 months during early stage start up phase
• Engaged in B2B marketing to establish relationships with potential vendors
• Production & conceptualised marketing campaigns

Apr 2014 – Jun 2014 · 2 mos · Berlin Metropolitan Area

• Conducted market research & analysis which included defining the most suitable target-group for the launch of the new software product in the SEM space
• Developed unique selling points for strategic brand positioning for the SaaS product
• Project-lead for:
• i) New product’s own page (idea generation, conceptualization, design and implementation)
• ii) External sales material production (Identification and acquisition of external partner, sole person responsible for coordination and supervision of production until completion of final material)
• iii) testimonial acquisition (coordinated through direct client contact and key account managers)
• Outstanding Intern Top 10 Ruth Awardd