Aug 2023 – May 2025 · 1 yr 9 mos · On-site

• Executive leadership of the strategic expansion of the ICT business unit, with focus on large project sales, own-brand product development, new market entry, and partner ecosystem growth.
• Development and positioning of telecom and ICT solutions, field & professional services for verticals such as Transportation, Infrastructure, Utilities, Government, ISPs, and Enterprise.
• Active participation in the ideation, business modeling, and go-to-market execution of new business units including Renewable Energy, Professional Services, and Training Center, contributing to the group’s strategic diversification.
• Senior leadership in the creation, development, and launch of the Smart Home Initiative, positioning FiberX in the residential technology segment with the brand’s debut at the largest ISP event in Latin America.
• Expansion of the strategic partner ecosystem to over 20 technology vendors, enhancing competitiveness and delivery capability across complex projects.
• Creation and leadership of the Growth, Artificial Intelligence, Data Analytics, and Data Science initiative, consolidating these capabilities into a unified strategic function.
• CMO of the FiberX group, responsible for corporate marketing strategy, including brand positioning, digital and offline campaigns, and integrated communication across all business units.
• Executive responsibility for product development, marketing, and growth across all verticals of the organization, while also serving as Vice President of the Telecom business unit.
• Strategic focus on profitability, cost control, and operational performance, in alignment with corporate objectives.
• Core skills: Strategic Expansion · Product Development · Smart Home · Vertical Solutions · AI & Data Strategy · Growth Leadership · Multibusiness Oversight · Corporate Marketing · Telecom Solutions · Strategic Partnerships · Operational Performance

Dec 2019 – Aug 2023 · 3 yrs 8 mos · On-site

• Joined FiberX when it was a distributor focused on GPON and switches for ISPs, and led the transformation into a structured and scalable business with large projects sales.
• Led the strategic repositioning of FiberX from a product distributor to a technology integrator and solution provider, enabling the company to address more complex demands and enter new verticals.
• Designed and implemented a business model with a consultative sales structure for complex technology solutions and professional services, separating the company into Distribution and Projects sales operations.
• Structured and led the Utilities & Infra Projects division, targeting energy companies, ports, airports, and infrastructure firms.
• Strategic leadership in building key departments from the ground up, including Accounting Based Sales, Pre-Sales, Post-Sales, Sales Support, Pricing, Product Development, and Growth.
• Managed and expanded relationships with existing technology vendors, while initiating the development of new strategic partnerships to strengthen the company’s ecosystem.
• Responsible for the ideation and initial structuring of new verticals, including Cloud (initial phase) and Renewable Energy (which later became a standalone division).
• As CMO, led the overall marketing and communication strategy for the group — including digital and offline initiatives, product positioning, and brand development.
• Executive sponsor of cross-functional teams that drove 8x growth in annual results over five years, enabling the company to evolve from a niche distributor to a multi-vertical, innovation-driven organization.

Aug 2021 – May 2025 · 3 yrs 9 mos · Curitiba, Paraná, Brazil

• Early-stage investor in FAVO, a Brazilian startup developing automated gardening technology for urban and home use, with a mission to promote clean tech and sustainable food production.

Feb 2020 – Present · 6 yrs 2 mos · Montreal, QC · Hybrid

• I'm the Founder & Managing Partner of SquadLabs, a Strategic Solutions & Professional Services firm I built to connect global technology with local execution across Brazil, Canada, and North America.
• My work sits at the intersection of strategy, commercial execution, and operational delivery. I help companies grow, sell, transform, execute, and scale by combining the right people, the right systems, and the right go-to-market approach for each mission.
• What I lead at SquadLabs:
• → Representation & Integration of global tech vendors (AI, IoT, Telecom) entering Brazilian and Canadian markets
• → Workforce Solutions: Tech Squad deployment, Staff Augmentation, and Fractional C-level leadership
• → Revenue Architecture: Complex sales strategy, pre-sales structuring, and commercial enablement
• → AI & Digital Transformation: Practical AI adoption, process automation, and digital capability building
• → Managed Operations: PMO, managed services, and operational governance
• → Strategic Advisory: Executive direction for founders and organizations at critical growth stages
• Keywords: Strategic Advisory · Staff Augmentation · Tech Squads · Market Entry Brazil · LATAM · Complex Sales · Revenue Enablement · AI Implementation · Managed Services · Digital Transformation · Fractional Executive · Go-to-Market

Dec 2019 – Nov 2023 · 3 yrs 11 mos · Brasília e Região, Brasil

• Led the governance and strategic direction of a multi-stakeholder alliance focused on advancing broadband infrastructure and digital content quality in Brazil. Facilitated collaboration between public and private sectors to promote connectivity as a national development priority.

Feb 2018 – Dec 2019 · 1 yr 10 mos · On-site

• Led the company’s national strategy for public affairs and institutional communications in Brazil, operating at the intersection of government relations, ecosystem development, and strategic positioning.
• Managed relationships with high-level authorities across federal, state, and municipal governments, as well as with regulatory agencies, associations, private sector stakeholders, and third-sector organizations.
• Fostered public policy initiatives to accelerate the growth of Brazil’s Information and Communication Technology (ICT) ecosystem, positioning Huawei as a key enabler in national digital transformation agendas.
• Developed and managed strategic R&D projects aligned with national tax incentive programs, ensuring collaboration with universities, R&D centers, and technical institutes to advance local innovation.
• Selected and managed external consultants and academic partners to support strategic projects, regulatory analysis, and ICT ecosystem collaboration.
• Served as spokesperson for the company, managing national media relations and representing Huawei in key public forums, specialized conferences, and strategic events.
• Designed and executed the company’s communication strategy for national and regional engagement, ensuring alignment between corporate messaging, public affairs goals, and reputational management.

Feb 2014 – Feb 2018 · 4 yrs · On-site

• Responsible for the development and expansion of Huawei’s ISP and enterprise sales ecosystem across Brazil, focusing on B2B strategic accounts and high-impact channel partnerships.
• Led complex solution sales involving broadband infrastructure, network equipment (including LTE), and private telecom deployments — tailored for regional operators and enterprise clients.
• Managed full sales lifecycle, including demand generation, lead qualification, partner enablement, commercial negotiation, and deal closure.
• Engaged cross-functional teams — pre-sales, after-sales, supply chain, logistics — to ensure seamless customer experience from proposal to payment.
• Achieved over USD 12 million in direct sales over two years, adding 6 new key distributors and expanding Huawei’s presence with operators such as Unifique, MHnet, Qnet, Summicity, Ligue Telecom, and integrators such as FiberX, Flytec, and Scansource.
• Closed the largest LTE enterprise project in Huawei Brazil at the time, positioning the company as a trusted network partner for mid-sized operators and enterprise clients.
• Played a key role in driving Huawei’s market share growth in the Brazilian regional ISP and enterprise segment by combining ecosystem development with consultative sales strategies.

Mar 2017 – Mar 2023 · 6 yrs · Curitiba, Paraná, Brazil

• Supporting Ecobike Courier as an investor and strategic advisor, contributing to the company’s growth in the sustainable urban logistics sector.
• Focus areas include business strategy, market positioning, partnerships, and operational scalability.

Mar 2011 – Sep 2011 · 6 mos · Curitiba e Região, Brasil

• • Professor of Entrepreneurship and Business Management.

Jan 2011 – Dec 2013 · 2 yrs 11 mos · Curitiba Area, Brazil

• Led a cross-functional team of 13 people for the national deployment of a new Workforce Management (WFM) system – TOA ETADirect, impacting over 9,000 operational staff across Brazil.
• Designed and initiated strategic innovation projects, including PowerMusicClub, GVT’s music platform, and the Vono VoIP smartphone app, overseeing market benchmarking, business modeling, product roadmap, and project kick-off.
• Developed and implemented a multi-criteria innovation management framework based on the Stage-Gate model, enabling structured evaluation and prioritization of new ideas.
• Program lead for the expansion of GVT’s operations into 25 new cities, managing resource planning, technical scope and execution strategy.
• Participated in the business analysis, risk assessment, and project management of new products such as 0800 GVT, Vono Empresas, IMS/GPON, POP Antivirus, and GVT TV.

Feb 2010 – Dec 2010 · 10 mos · Rio de Janeiro Area, Brazil

Apr 2009 – Sep 2009 · 5 mos · Clermont-Ferrand Area, France

• • Intern at Eaux de Volvic

Aug 2005 – Sep 2008 · 3 yrs 1 mo · Curitiba Area, Brazil

• Project management
• Technological feasibility

Dec 2004 – Jul 2005 · 7 mos · Curitiba Area, Brazil

• Laboratory of Innovation and Technology of UTFPR
• Windows CE development
• Project Management

Aug 2001 – Dec 2004 · 3 yrs 4 mos · Curitiba, Paraná, Brazil