Rohini Kumar

CEO

Minneapolis, Minnesota, United States22 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

15+ years in marketing and recruitment functions.
Led global talent brand strategy at Atlassian.
Achieved 100% of AI hiring targets globally.

Stackforce AI infers this person is a strategic leader in Talent Acquisition and Employer Branding within the SaaS industry.

Contact

Skills

Core Skills

Employer BrandingGlobal Talent AcquisitionRecruitment Marketing

Other Skills

Campus PlanningUniversity RecruitmentMarketingData-driven strategiesTarget School strategyIntern calibrationCompensation strategyEvent orchestrationBrand strategyAI hiringContent strategyBrand activationsCampaign managementMarketing Budget ManagementAdvertising

About

With 15+ years of experience across marketing and recruitment functions, currently serving as the Global Head of Talent Brand and Early Careers at Atlassian. Proven expertise in employment branding, recruitment marketing, and crafting data-driven strategies tailored for diverse talent acquisition needs, including tech and volume hiring. Passionate about building intentional and authentic content strategies that reflect core areas such as diversity and inclusion, company culture, and employee development. Dedicated to leveraging marketing and advertising skills to drive actionable change, fostering alignment between company values and stakeholder perceptions.

Experience

22 yrs 3 mos

Total Experience

3 yrs 2 mos

Average Tenure

4 yrs 6 mos

Current Experience

Atlassian

2 roles

Global Head of Talent Brand and Early Careers

Apr 2024 – Present · 2 yrs 1 mo

Role Expansion: Appointed to lead the Global Early Careers team during a period of strategic ambiguity. Stabilized the program amid a 50% Grad headcount rescission risk in India, successfully redefining the team’s scope, global strategy, and internal/external reputation
Global Early Career Strategy & Implementation: Spearheaded the development of Atlassian’s global graduate framework, introducing a data-driven Target School strategy and a complete overhaul of intern calibration and conversion workflows. Successfully institutionalized early-career talent as a core company investment while consistently hitting company-level KRs with an "Exceeds" rating (0.7–1.0 score).
Spearheaded a comprehensive overhaul of the Target School compensation strategy, delivering data-driven recommendations for Intern and Graduate pay, benefits, and relocation allowances. By balancing market competitiveness with fiscal discipline, increased offer acceptance rates by 22% while maintaining budget efficiencies
AI Talent Brand Strategy: Architected a global brand strategy to evangelize AI advancements and technical roadmaps. Orchestrated 40+ global events and roundtables, generating 5B+ impressions and partnering with TA Delivery to achieve 100% of AI hiring targets globally.
Global Expansion - Canada: Spearheaded the launch of Vancouver site (across Talent Brand and Early Career); established partnerships with top-tier universities, resulting in a 100% offer acceptance rate for college talent and a 25K+ follower increase in regional brand awareness with a 40% event conversion rate through brand activations.
Brand Growth in India: Consistent and high-quality content, programs, events and campaigns resulting in surge in Atlassian Talent Brand in India. 10-12% Brand lift and intention for employment, 230% over goal on impressions, CTRs and visits to career site, 20% increase in pass-through rates (application to recruiter screen), indicating increase in the quality of applicants.

Employer BrandingCampus PlanningUniversity RecruitmentMarketingGlobal Talent Acquisition

Head of Talent Brand

Nov 2021 – Present · 4 yrs 6 mos

Global Expansion - India : Created Atlassian’s biggest global expansion multi-platform talent brand campaign garnering over 2B impressions, Brand lift of over 5% across the country and catapulting Atlassian India into Top 3 placement across all key awards (Great Places to work in India, Top Tech Companies, Best places for women)
EVP & Content Strategy/Development: Built and led the team through efficient and high quality content strategies and plans through integration with Master Brand, building EVP for Atlassian. Reduced budget spend by 30% through efficient integrations (with Master Brand)
Data & Analytics: Spearheaded Atlassian’s introduction into data and insight for Talent Brand. Integrated Talent Brand and perception/reputation metrics into Talent Acquisition’s dashboard
Team Roles & Org Management: Restructured global org design and "follow-the-sun" workflows to double delivery speed, exceeding all Talent Brand goals by 25%–200% while improving team health and workload balance
Sustained elite team health (85%+ favorability) as one of the top-rated People Org sub-team by prioritizing internal mentorship and cultural resilience.

Marketing Budget ManagementEmployer Branding

Target

Employment Brand and Recruitment Marketing Leader

Jul 2018 – Oct 2021 · 3 yrs 3 mos · Greater Minneapolis-St. Paul Area

Built and developed a large team of data-driven recruitment marketing expert consultants. Lead a model of work geared toward innovative proactive, insight led solutions vs reactive tactics
Lead team through market forward, customized marketing, media and content strategies across large volume recruiting (stores and supply chain) as well as specialized recruiting (Tech) needs
Leading content strategies to build intentional authentic content with a focus on important, relevant areas including but not limited to Diversity and Inclusion, Company Culture, Safety and Growth and Development
Expanded role to lead Enterprise Employment Brand. Build a sustainable employment brand strategy aligned with Company Culture. Building revolutionary model of quantifying Employment Brand health through identifying source of influence across the Enterprise and ultimately highlighting opportunities to build employment brand
Building a global employment brand and recruitment marketing model focused on candidate and market insight

Marketing Budget ManagementRecruitment Marketing

The walt disney company

Senior Manager - Retail Marketing

Jan 2015 – Jul 2018 · 3 yrs 6 mos · Greater Minneapolis-St. Paul Area

Marketing Budget Management

Storyteller media & communications

Account Strategy

Feb 2014 – Jan 2015 · 11 mos · Bloomington, MN

Verticals: Retail, Healthcare ,Construction and Recruitment Marketing
Account lead for all above verticals; responsible for developing upfront digital inbound strategies for client and overseeing implementation of the strategies by execution team (direct reports)
Partnered with CEO/Owner to develop key corporate processes as well as company culture and guidelines
Responsible for review and management of execution team
Managed agency budgets and hours for all responsible clients
Responsible for agency scope enhancement discussions with client management
Partnered with agency founder on new business presentations
Hubspot & Inbound certified

Eat-me restaurant

Marketing, Menu Development, Business Plan / Business Model support

Apr 2010 – Jul 2013 · 3 yrs 3 mos · Lausanne Area, Switzerland

Involved in the concept to execution of the popular Eat Me restaurant in Lausanne.
www.eat-me.ch (Ranked #3 on Trip Advisor)
Collaborated with founder/owner from concept to execution of global tapas cuisine restaurant
Conducted consumer research (demographics, psychographics, taste preferences)
Identified white space and target market
Helped develop business plan (pricing, marketing and supply chain strategy)
Presented menu to angel investors and expat community as focus group, to gather feedback/interest
Responsible for developing Asian dishes on menu – prepared marketing collateral in support
Trained French and Swiss chefs on the menu, providing background and education on Indian spices
Continue to work remotely on a quarterly basis, providing seasonal menu updates and profile refreshes

Target

3 roles

Marketing Manager

Apr 2008 – Mar 2010 · 1 yr 11 mos

Departments/Campaigns: Target Grocery (Super Target), Target Corporate Branding, Recruitment and Retention, Diversity Recruitment, Internal Employee Communications Marketing
Target Grocery (Super Target)
Led and managed the Target Grocery (Super Target) marketing campaign, including consumer insights, media strategy, vendor funding (Kraft, General Mills, etc), creative planning & execution
Corporate Branding & Recruitment Marketing
Led efforts to develop external facing corporate values and recruitment mission statement
Managed overall media & communications strategy (incl. social media) for Target Recruiting
Led marketing initiatives for Target Executive sponsorship for NSHMBA 2010
Target India
HQ liaison with Target India to develop a recruitment and awareness marketing plan
 Responsible for agency selection and advising team on media and creative strategies
Diversity Awareness (Retention) and Recruitment
Developed internal employee diversity strategies along with a marketing and communications plan for all US Target employees (including a complete redesign of the Target Corporate site)
Internal Employee & External Communications
Planning & Strategy lead for all internal employee marketing efforts including Benefits Awareness (HQ, Stores, Distribution Centers) and Benefits Clarity (marketing campaign)
Planning & Strategy lead for all marketing of all shareholder and investor related material including Annual Report and Corporate Responsibility Report

Sr. Specialist, Marketing

Nov 2006 – Mar 2008 · 1 yr 4 mos

Departments/Campaigns: Softlines/Fashion, Marketing to Men, Design for All, Converse One-Star (launch) and Target India
Converse
IM Planning lead on the launch of Converse – one of the biggest brand launches for Target
Led and managed the strategic development and implementation of a technologically advanced online campaign that used new media vehicles
Design For All (‘DFA’)
Led the online initiative to showcase Target’s commitment to design – the 2008 DFA online hub
Marketing to Men
Played a leadership role in defining the scope of the online-only campaign, with a unique approach
 Designed a highly customized awareness campaign, integrated with offline for consistent messaging (Hello Goodbuy) to achieve 10% banner click-through rate, 32% traffic increase

Senior Specialist, Marketing

Jun 2005 – Oct 2006 · 1 yr 4 mos

Departments/Campaigns: Home (Decorative Home and Housewares), Back-to-College, Club Wedd (Wedding Registry), Home Designers and Target Commercial Interiors.
Led the Back-to-College campaigns of 2005, 2006 and 2007 (concept/strategy)
Led the Club Wedd promotional campaign (launch of Club Wedd magazine, Wedding Salon event)
Target Commercial Interiors (‘TCI’): Developed business plan, concept & solutions for VP/President

Campbell mithun

Account Executive

Mar 2003 – Jun 2005 · 2 yrs 3 mos

Accounts: Unilever ice cream (Good Humor Breyers), Interstate Bakeries Corp (IBC), Minnesota Children's Museum, New Business Pitches
Sr. Account Executive – Unilever Ice cream (Good Humor, Breyers, Popsicle, Klondike)
Led product/brand innovation brainstorming sessions, ideations, and war-gaming discussions
Account Executive – Interstate Bakeries Corp. (Wonder Bread, Hostess, Drakes)
Managed several promotions for Hostess, including JVs with DC Comics/Cartoon Ntwk. & Nick
Managed creative strategy & overall execution of Hostess’ tie-in with the DVD release of Shrek 2