Oct 2024 – May 2025 · 7 mos · Remote · Remote

• Notable highlight: my content generated 1,646,000 impressions in my first quarter at CT.
• Conduct live interviews with industry leaders and moderate panels at global crypto conferences
• Write video scripts and record footage positioned for virality across X, YouTube, and Instagram
• Assist in producing paid content, including research, ideation, and on-the-ground interviews
• Record social media content during panels and work with social media team to get it published in near-real time for maximum engagement (both for Cointelegraph and company clients)
• Represent Cointelegraph at events as a brand ambassador for connection-building purposes
• Reason for leaving - company layoffs, market downturn

Jun 2024 – Nov 2024 · 5 mos · Los Angeles, California, United States · Remote

• Clients included Babylon and CoinMarketCap
• Created and executed PR strategy including announcement drafting, pitching, and publication
• Ghost-wrote op-eds for industry leaders and facilitated placement in Tier-1 crypto publications
• Drafted proactive pitches and oversaw pitch lists for announcements and events
• Created and submitted event speaker applications for clients
• Brainstormed campaign ideas and new narratives with clients
• Provided media training to clients, including topic sourcing and preparation, and mock interviews
• Ensured client retention (80% success rate team-wide)
• Worked within a team of 3 and mentored an Account Coordinator
• Reason for leaving - offer from Cointelegraph

Feb 2022 – Apr 2022 · 2 mos · Remote

• Wrote email copy to sell $5,000 3-month group coaching programs
• Coached copywriting in groups of <20 live bi-weekly

Sep 2021 – Jun 2024 · 2 yrs 9 mos · Remote · Remote

• As a course creator and community builder, I spent 3 years creating a content-first marketing business from the ground-up.
• A few highlights include: 3X Live program launches where I've executed the entire launch myself - from filming the course videos and writing the workbooks, to setting up a Kajabi funnel, writing sales emails, hosting live webinars, onboarding, teaching, offboarding, collecting testimonials, being a one-woman-customer-service department... you name it.
• I've also launched 2X individual workshops: Magnetic Networking (client acquisition) and Build Your Offer Suite (for freelancers).
• I ran the Activated Mastermind for a year, mentoring freelancers on packaging, promoting, and selling their services online.
• As a coach, I've worked with a few dozen clients 1:1, some of whom have been clients for over 2 years.

Jul 2021 – Jun 2022 · 11 mos

• Wrote conversion-focused copy (sales pages, landing pages, emails) for Dr. Stephanie Estima to sell pre-recorded products starting at USD $297 as well as live mentorship starting at $5,000
• Engineered the copy for a complete email sales campaign for a $5,000 product which helped generate $100,000 in 30 days
• Crafted captions to boost engagement on Instagram
• Conducted brand research and updated client avatar

Mar 2021 – Aug 2023 · 2 yrs 5 mos · Remote

• Worked across all iStack events, online and IRL: Ad World, Ecom World, Affiliate World, Creator Conf.
• Wrote sales copy (emails, Google ads, Facebook ads, Instagram + Twitter posts) for marketing campaigns totaling $10M+ in ad spend
• Created speaker copy - hooks, titles, masterclass descriptions to entice buyers to purchase tickets
• Crafted copy for email campaigns for both acquisition and retargeting; average open rate 40%, CTR 4%, analyzed data and iterated
• Prepared fresh copy weekly for the Ad World Pro Membership ($460+ yearly subscription, Netflix-style on-demand platform)
• Conducted customer research and social listening to extract testimonials
• Cooperated with a global team of 60+ in 3 timezones
• Led networking mixers and MC-ed on the ground in Barcelona

Dec 2020 – Feb 2021 · 2 mos

• Created original storyboards for Facebook video ads
• Analyzed data within a pod of 3 (including a Growth Marketer) to iterate bi-weekly
• Ensured that ROAS exceeded a minimum of X2 per campaign

Jun 2020 – Feb 2023 · 2 yrs 8 mos

• Top 1% copywriting student in the Copy Posse Community led by Alex Cattoni, Marketer of the Year for 2022

Apr 2020 – Mar 2021 · 11 mos

• Ghost-wrote articles for Entrepreneur Magazine, Forbes, Disrupt, and more.
• Earned $10,000 writing articled at $25 a pop in under 10 months (you can imagine how many I did)

Aug 2018 – Jul 2019 · 11 mos · Remote

• Hired, onboarded, and managed 10 writers for createyourstart.com and scoutknows.com
• Built monthly content calendar
• Assigned, edited, and proofread blog copy for global writer team optimizing for SEO keywords

Jun 2017 – Jun 2019 · 2 yrs · Remote

• Created original, SEO-optimized resume and cover letter copy.

Feb 2017 – May 2018 · 1 yr 3 mos · Remote

• Wrote booking-focused city guides for some of the biggest hotels in Europe as a part of the global Arrivedo team

Sep 2016 – Dec 2017 · 1 yr 3 mos · Barcelona Area, Spain

• Sourced, scraped, and contacted 200+ B2B leads weekly
• Generated $500,000 in new business for the company

Sep 2015 – Oct 2023 · 8 yrs 1 mo

• I started my career at Matador as a contributing writer, ultimately getting hired full-time. In my long tenure, I worked across departments including editorial, social media, and community.
• Grew the media company’s owned community of 60,000 via email marketing, travel sponsorships, and educational resources
• Fostered partnerships with global PR agencies (120+ secured in the 14 months)
• Hired, onboarded, and managed a global remote team
• Assisted in promotional campaigns for GuideGeek (the first-ever AI travel planner)
• Scouted influencer and Creator talent for promotional campaigns
• Worked directly with the CEO to strategize and iterate campaigns
• Cross-collaborated with the social media team, wrote copy for Instagram

May 2015 – Sep 2017 · 2 yrs 4 mos

Aug 2015 – Jul 2016 · 11 mos

• Executed 70+ daily transactions over the counter
• Upsold existing clients to open new accounts
• Offered empathetic customer service

May 2015 – Aug 2015 · 3 mos · Massachusetts, United States

• Sold Verizon internet packages door to door in the state of Massachusetts, contacting 30-70 leads daily
• Got promoted within my first week

Jan 2015 – Apr 2015 · 3 mos · Trinity College, Hartford

• Communicated actively with professors, scientists and artists for recruitment purposes
• Coordinated the logistics of the event, such as venue booking, preparation and speaker accommodation
• Supervised the attendance of the day-long event, numbering more than 200 guests in attendance in order to ensure full compliance with the TEDx rules and regulations
• For more information on TEDxTrinColl visit tedxtrincoll.com

Sep 2013 – Jan 2015 · 1 yr 4 mos

• Worked closely with students in order to improve their level of reading and writing proficiency in Spanish, as well as enhanced their cultural immersion in the field

Sep 2012 – May 2013 · 8 mos

• Collaborated with Advancement Office staff to coordinate logistics including guest check-in and event photography
• Communicated with parents and donors of Trinity College
• Composed articles and newsletters for the Blue and Gold Banner publication and conducted marketing research

Feb 2012 – May 2015 · 3 yrs 3 mos

• Led groups of varying sizes (e.g. 5 to 50) specialized for prospective students, parents and the public
• Hosted an annual on-line recruitment chat focused on answering the questions of prospective students
• Headed VIP Days tour-based workshops for admitted students and parents

May 2013 – Aug 2013 · 3 mos · New Hampshire

• Staffed CEO at an insurance trade show aimed at networking with insurance agents for mutual business benefits
• Developed and updated the corporate website as well as sorted and classified online data
• Utilized QuickBooks software to organize and generate 200 invoices and billing statements weekly
• Corresponded with agents to address issues and answer questions

Sep 2009 – Jun 2010 · 9 mos · The Sant Bani School, Sanbornton, New Hampshire

• Spent a year as a cultural exchange student at the Sant Bani School through the Youth for Understanding Scholarship Program