Dec 2021 – Jun 2022 · 6 mos · Pune, Maharashtra, India

• Croma - Rest of Maharastra
• ~Marketing Strategy & Calendar Management: Developed and maintained a comprehensive marketing calendar, orchestrating promotional and Below The Line (BTL) activities to align with business objectives.
• ~Visual Merchandising Oversight: Led the audit and implementation of all visual merchandising elements, ensuring brand consistency and appeal across all retail touchpoints.
• ~Retail & Corporate Alliances: Spearheaded partnerships with retail and corporate entities, fostering alliances to enhance brand visibility and market penetration.
• ~New Store BTL Activations: Directed BTL activations for new store openings, crafting engaging experiences to attract attention and drive initial footfall.
• ~Sales Support & Footfall Growth: Provided pivotal sales support, implementing strategies aimed at increasing store footfall and enhancing customer engagement.
• ~Competition Monitoring: Actively monitored and analyzed competitors’ marketing strategies

Dec 2020 – Dec 2021 · 1 yr · Jamshedpur, Jharkhand, India

• SBU: Adityapur Waste Management Private Limited
• Location: Kolhan Region, Jharkhand ( 3 Districts: West Singhbhum, Saraikela Kharsawan & East Singhbhum )
• ~Business Development & Pipeline Management: Spearheaded the development and maintenance of a new business pipeline, ensuring a steady stream of opportunities. Regularly updated Management Information Systems (MIS) to keep management informed of progress and potential.
• ~Client Engagement: Conducted detailed client presentations and negotiations, showcasing the value and expertise of our integrated waste management solutions.
• ~Proposal & Cost Negotiations: Prepared comprehensive proposals and cost estimations for integrated waste management projects and services, effectively negotiating terms to meet both client needs and company objectives.
• ~Stakeholder Liaison: Served as a key liaison between internal teams and external stakeholders, facilitating smooth project execution and client satisfaction.
• ~Sales Strategy Implementation: Implemented targeted strategies to deliver on budgeted sales revenue goals, ensuring alignment with broader business objectives.
• ~High-Value Client Acquisition: Successfully added numerous high-value clients to the company portfolio, including notable names such as Tata Steel, Timken, and Tinplate Co., significantly enhancing the company's market presence and revenue base.

Sep 2019 – Dec 2020 · 1 yr 3 mos · Pune, Maharashtra, India

• TVS Srichakra Ltd. (TVS Eurogrip)
• Location: Pune District & Ahmednagar District
• ~Distributor & Dealer Management: Actively managed relationships with multiple distributors and direct dealers, enhancing company presence and product reach in the assigned territory.
• ~Distribution Network Expansion: Contributed significantly to the Distribution project by identifying and filling gaps with new distributors, thereby increasing market coverage.
• ~Sales & Promotional Activities: Drove primary and secondary sales within the territory, implementing effective sales promotional schemes and activities to boost sales figures.
• ~Market Share Growth: Achieved a remarkable increase in the width of distribution and secondary market share from 7% to 22%, demonstrating effective market penetration strategies.
• ~Team Leadership: Led a team of Direct Sales Executives (DSEs) and Direct Sales Representatives (DSRs), focusing on driving secondary sales and increasing efficiency through enhanced lines per call (LPC) selling techniques.
• ~Technology Implementation: Played a key role in the implementation and monitoring of the digital Sales Force Application and Distributor Management System, streamlining sales processes and improving operational efficiency.
• Achievements:
• ~Spearheaded the expansion of the distribution network, significantly enhancing product availability and brand visibility across Pune and Ahmednagar districts.
• ~Led a dedicated sales team to exceed sales targets through strategic planning and on-field execution, contributing to a substantial increase in market share within a competitive landscape.
• ~Pioneered the adoption of digital tools to optimize sales and distribution efforts, resulting in improved sales tracking, distributor management, and overall operational efficiency.

May 2018 – Jul 2018 · 2 mos · Jamshedpur Area, India

• “Identification of opportunities of heavy-duty ladle crane in steel sector”.
• ~ Interaction with different departments to identify any gap if present.
• ~ Identified various parameters, that a customer checks before placing order.
• ~ Demand forecasting on the basis of upcoming and in-hand projects, worth ₹660 crores.

Dec 2016 – Feb 2017 · 2 mos · Jamshedpur Area, India

• “A Study on Customer Satisfaction for Fruits and Vegetables at an organized Retail outlet”.
• ~ Daily control on prices of fruits and vegetables with respect to local market, with regular market visit and bench marking.
• ~ Implemented various new strategies and layout for the segment after customer interactions.
• ~ Lead the group of national and regional heads on local market survey, to show them about my project and feasibility of my recommendations.
• ~ An increase of 15 % in the sales , at the end of my internship.