Himanshu B. — Founder
We help financial institutions bridge the gap between strategy and execution while navigating the challenges of modern marketing—driving customer obsession, personalization, and measurable growth through expert solution architecture and implementation oversight. As the founder of CHB Global , I established this Australian marketing technology consultancy to empower organizations facing increasingly complex marketing technology challenges. After two decades working with major financial brands including ANZ, AMP, NAB, and Macquarie, I recognized the persistent gap between strategic vision and technical execution that prevents organizations from realizing their full potential. Throughout my career, we've delivered transformative results: $20M License Savings: Led a marketing platform migration project at a leading Bank, saving the client $20 million in license costs 60% Increase in Digital Engagement: Implemented automation strategies and CRM solutions that boosted customer website traffic by 60% for a global infrastructure consulting firm 25% Efficiency Improvements: Streamlined marketing operations by redesigning campaign workflows, reducing execution time from weeks to days for a financial service client With senior roles at renowned firms like Deloitte, Sapient, and News Corporation, and as a co-founder of a fashion tech startup, we understand the unique challenges organizations face at different scales. Our expertise spans: Solution Architecture – Translating vision into executable roadmaps while managing vendor relationships and integration challenges Marketing Technology Governance – Establishing frameworks that balance innovation with compliance AI & Automation Acceleration – Implementing next-generation solutions essential for modern marketing success Sustainable Marketing Practices – Reducing carbon footprint while enhancing marketing effectiveness Acting as a trusted bridge between Marketing and technology leadership, we combine business acumen with deep technical expertise across multiple platforms (Adobe, Salesforce, Sitecore) and a proven track record of on-time, on-budget delivery. Clients describe our work as "the brain behind their most successful programs." We provide support tailored to your organizational structure - from augmenting existing teams with specialized expertise or providing executive-level oversight that is needed to transform strategic vision into measurable business outcomes. Ready to discuss about maximising your Martech ROI? BOOK YOUR FREE 15-MINUTE STRATEGY CHAT TODAY! https://calendly.com/himanshu-chbglobal
Stackforce AI infers this person is a MarTech expert with a strong focus on solution architecture and digital transformation.
Location: Sydney, New South Wales, Australia
Experience: 22 yrs 7 mos
Skills
- Solution Architecture
- Marketing Technology Governance
- Digital Platforms
- Aem Solution Architecture
- Digital Strategy
- Aem Implementation
- Architecture
- Adobe Aem Implementation
- Cms Implementation
- Technology Strategy
Career Highlights
- $20M license savings through marketing platform migration.
- 60% increase in digital engagement for a global firm.
- Expertise in bridging strategy and execution in marketing technology.
Work Experience
CHB Global Consulting
Marketing Technology Consultant | Founder and Director (2 yrs 3 mos)
Publicis Sapient
Director Of Engineering | Platform (3 yrs 8 mos)
Deloitte Digital
Senior Manager (2 yrs 1 mo)
Tatts Group
AEM Lead (7 mos)
Shimble
CEO and Founder (4 yrs 2 mos)
Spoke Commerce | Shimble
CTO and Co-Founder (5 yrs 8 mos)
Deloitte Australia
Digital Consulting Manager at Deloitte Digital (1 yr 2 mos)
Senior Consultant at Deloitte Digital (2 yrs 5 mos)
News Ltd
Development Manager (1 yr 2 mos)
News Digital Media
Lead Java Developer (2 yrs)
Senior Java Developer (11 mos)
Hutchison Telecoms
Module Leader (1 yr 1 mo)
LMI Ericsson, Ireland (Wipro Client)
Project Engineer/ Designer (1 yr 8 mos)
Charles Schwab (Wipro client)
Software Engineer (9 mos)
Wipro Technologies
Module Leader (3 yrs 10 mos)
F technologies Pvt. Ltd. , Delhi
Lead Mobile Application Developer (2 mos)
CDOT
Software trainee (5 mos)
GTBIT
Network trainee (3 mos)
Education
International Exchange Program 2013 at London Business School
MBA (Exec) at AGSM @ UNSW Business School
Bachelor of Technology (engineering) at Guru Gobind Singh Indraprastha University
Senior Secondary at Hansraj Model school