Himanshu B.

Founder

Sydney, New South Wales, Australia22 yrs 7 mos experience
Highly StableAI Enabled

Key Highlights

  • $20M license savings through marketing platform migration.
  • 60% increase in digital engagement for a global firm.
  • Expertise in bridging strategy and execution in marketing technology.
Stackforce AI infers this person is a MarTech expert with a strong focus on solution architecture and digital transformation.

Contact

Skills

Core Skills

Solution ArchitectureMarketing Technology GovernanceDigital PlatformsAem Solution ArchitectureDigital StrategyAem ImplementationArchitectureAdobe Aem ImplementationCms ImplementationTechnology Strategy

Other Skills

Sustainable leadershipMarketing transformation roadmapsAI strategySolution evaluationVendor selectionArchitecture planningCoachingSalesforce.comDigital TechnologyThought LeadershipLeadershipTechnology ConsultingTeam CultureAdobe Marketing CloudTechnical Consultation

About

We help financial institutions bridge the gap between strategy and execution while navigating the challenges of modern marketing—driving customer obsession, personalization, and measurable growth through expert solution architecture and implementation oversight. As the founder of CHB Global , I established this Australian marketing technology consultancy to empower organizations facing increasingly complex marketing technology challenges. After two decades working with major financial brands including ANZ, AMP, NAB, and Macquarie, I recognized the persistent gap between strategic vision and technical execution that prevents organizations from realizing their full potential. Throughout my career, we've delivered transformative results: $20M License Savings: Led a marketing platform migration project at a leading Bank, saving the client $20 million in license costs 60% Increase in Digital Engagement: Implemented automation strategies and CRM solutions that boosted customer website traffic by 60% for a global infrastructure consulting firm 25% Efficiency Improvements: Streamlined marketing operations by redesigning campaign workflows, reducing execution time from weeks to days for a financial service client With senior roles at renowned firms like Deloitte, Sapient, and News Corporation, and as a co-founder of a fashion tech startup, we understand the unique challenges organizations face at different scales. Our expertise spans: Solution Architecture – Translating vision into executable roadmaps while managing vendor relationships and integration challenges Marketing Technology Governance – Establishing frameworks that balance innovation with compliance AI & Automation Acceleration – Implementing next-generation solutions essential for modern marketing success Sustainable Marketing Practices – Reducing carbon footprint while enhancing marketing effectiveness Acting as a trusted bridge between Marketing and technology leadership, we combine business acumen with deep technical expertise across multiple platforms (Adobe, Salesforce, Sitecore) and a proven track record of on-time, on-budget delivery. Clients describe our work as "the brain behind their most successful programs." We provide support tailored to your organizational structure - from augmenting existing teams with specialized expertise or providing executive-level oversight that is needed to transform strategic vision into measurable business outcomes. Ready to discuss about maximising your Martech ROI? BOOK YOUR FREE 15-MINUTE STRATEGY CHAT TODAY! https://calendly.com/himanshu-chbglobal

Experience

22 yrs 7 mos
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 3 mos
Current Experience

Chb global consulting

Marketing Technology Consultant | Founder and Director

Jan 2024Present · 2 yrs 3 mos · Sydney

  • As the founder of CHB Global , I established this Australian marketing technology consultancy to empower organizations facing increasingly complex marketing technology challenges. After two decades working with major financial brands including ANZ, AMP, NAB, and Macquarie, I recognized the persistent gap between strategic vision and technical execution that prevents organizations from realizing their full potential.
  • As independent advisors, we provide flexible support tailored to your organizational structure - from leading complex implementations, augmenting existing teams with specialized expertise, or providing executive-level oversight..
  • Consulting Services--
  • Marketing transformation roadmaps and AI strategy
  • Business case development and ROI analysis
  • Solution evaluation and vendor selection
  • Architecture and implementation planning
  • Architecture & Delivery Support--
  • Marketing technology governance frameworks
  • Solution architecture development
  • Marketing Platform Optimization (Customer Journey Orchestration, Digital experience platform, CRM)
  • Vendor coordination and integration management
  • Implementation and Technical Leadership--
  • Product owner representation
  • Project and transformation governance
  • Technical risk management
  • Capability development through workshops and training sessions
  • Sustainable Solutions--
  • Sustainable marketing practices consulting
  • Technology Solutions to reduce carbon footprint
  • Measuring sustainability outcomes
Sustainable leadershipMarketing transformation roadmapsAI strategySolution evaluationVendor selectionArchitecture planning+2

Publicis sapient

Director Of Engineering | Platform

Sep 2020May 2024 · 3 yrs 8 mos · Australia

  • Helping our customers solve complex problems with Digital Platforms Adobe, Sitecore, Salesforce and others.
  • Leading the Technical Pre-sales activities and working with the Industry leads for large transformation proposals, client presentations.
  • Building the Platforms capability and led 40+ Engineering team.
  • End to end solution architect and designing solutions, strategy, roadmap for the large client in retail, infrastructure, Public sector and finance.
  • Led the team to successfully with the Global Adobe WIN with AEP Program 2021
CoachingSalesforce.comDigital TechnologyThought LeadershipLeadershipTechnology Consulting+8

Deloitte digital

Senior Manager

Aug 2018Sep 2020 · 2 yrs 1 mo · Sydney, Australia

  • I worked in Deloitte Digital as AEM Solution Architect and Lead with Client ranging from Government, Financial Group, Telecom and Health.
  • Technology Stack : AEM 6.5, Target, Analytics, AEM Forms, Salesforce , Vlocity, AWS, MuleSoft
CoachingSalesforce.comDigital TechnologyThought LeadershipTechnology ConsultingTeam Culture+6

Tatts group

AEM Lead

Mar 2017Oct 2017 · 7 mos · Brisbane, Australia

  • I was responsible for overseeing the implementation of AEM 6.2 with the lotteries division for their website https://thelott.com, along with assisting with the Architecture, training, and configuration of Caching, URL, Integration with Adobe Target.
  • I was also hands-on with the developing prototypes for personalization and other content components.
  • Technology stack: Team city, Octopus, Aurelia, AEM 6.2, AEM 6.3

Shimble

CEO and Founder

Jun 2016Aug 2020 · 4 yrs 2 mos · Brisbane, Australia

  • At Shimble, We believe that every person is unique and should have access to the fit or style they want.
  • I help the men to design a shirt that is unique to them and made for their style.
  • My role is spread out from measuring to styling, Coding to Selling, Board meetings to the Investor pitches .
  • Working with the team and helping in solution architecture, content & marketing strategy.

Spoke commerce | shimble

CTO and Co-Founder

Dec 2014Aug 2020 · 5 yrs 8 mos · Brisbane, Australia

  • At Spoke Commerce, we are redefining the custom clothing industry with the use of technology.
  • Being early stage startup, as you'd expect my role is bit of everything. One day I'm doing hardcore coding and on other day working and pitching my slides to investors or selling to our customers.
  • My recent projects includes B2B platform "Spoke Commerce" , marketplace "Shimble"
  • Technologies - Python, Maya, Blender, WebGL, Javascript - Angular, NodeJS, Wordpress, PHP, Unity, AWS
  • R&D Projects - 3D modelling, Virtual Reality (VR) development
  • I'm also consulting other startups in Agile, all things Digital , User experience & Design thinking.

Deloitte australia

2 roles

Digital Consulting Manager at Deloitte Digital

Jun 2014Aug 2015 · 1 yr 2 mos

  • Currently working as Digital consulting Manager at Deloitte Digital. My role includes
  • Leading the onshore and offshore delivery team for implementing Adobe AEM platform for the ASX listed clients in Banking and Insurance industry.
  • Providing solution architecture, digital strategy, technology roadmap, mentoring.
  • Hands on development for prototyping AEM components
  • Assisting in business development activities including proposals, tenders, estimations, and solution design for $500 - $5M revenue projects
Supplier Relationship ManagementTechnical ConsultationDigital ChannelsDigital ServicesMarketing TechnologyAEM Implementation+1

Senior Consultant at Deloitte Digital

Jan 2012Jun 2014 · 2 yrs 5 mos

  • Worked as Senior consultant in Deloitte Digital Consulting practice. I worked on the architecture and implementation for CMS driven websites and mobile including Android applications. Key client includes Government and ASX listed organizations in Telecommunications, Transport, Health, Insurance & Finance industries.
  • Responsible for establishing the team in India and leading the development activities for Adobe CQ implementation for a major financial client.
  • Pre-sales activities including responding to RFPs, estimation, solution architecture...
  • Technologies: Java/JEE, PHP, Oracle WCM (Fatwire), Adobe CQ (AEM), OpenText, Android, .Net, JavaScript
CoachingSalesforce.comDigital TechnologyTechnology ConsultingDigital ChannelsMarketing Technology+2

News ltd

Development Manager

Aug 2010Oct 2011 · 1 yr 2 mos · Sydney, Australia

  • Worked as Development Manager / lead for carsguide.com.au. I was responsible for
  • providing technology strategy and roadmap
  • hiring and managing team of 10 developers, test analyst
  • operations management including budgeting, tax
  • relationship building with internal & external parties/vendors.
  • project management and to oversee delivery of projects
  • working with sol architect to define and design solutions
  • hands on development/support and mentoring.
  • Implemented various projects using Spring, Hibernate and other technologies.
  • Also was product owner for continuous integration development toolset which was implemented across the organisation.
  • Environment
  • Windows XP, Red Hat Linux 5, Mysql, SVN, Java 1.6, Tomcat, Perl, PHP, Expression engine, Endeca 6, Spring webflow, Hibernate, JPA, Apache camel, webservice Apache CXF, liquibase, Mockito, TestNG, Bamboo, Maven, Jira, Confluence, Clover
Marketing TechnologyCMS Implementation

News digital media

2 roles

Lead Java Developer

Promoted

Aug 2008Aug 2010 · 2 yrs · Sydney, Australia

  • Some of the major projects implemented included
  • Keyword search and Online Sales Channel Application (OSCA)
  • Key responsibilities performed during the role
  • Lead team of 5 people for successful and on time launch of project.
  • Requirement gathering with business teams.
  • Estimation, Prioritisation, task allocation
  • Architected and defined solution for different components – leadengine, new webservices-glasses and lead counter, ingester.
  • Implemented creative and technically advanced solutions to some complex problems using J2EE, Endeca search
  • Effectively managed resources, communicated with external vendors. I was responsible for all communications with and within the team.
  • Mentoring to other team members.
  • On several occasions in absence of Technology Manager participated in management meetings discussing weekly projections, business reports which introduced me to our strategies, financial reports.
  • Managed and organized regular status meetings/stand ups, JIRA administration (greenhopper, burndown charts), project management using MS Project, liaising with Operations team.
  • Environment
  • Windows 2000/XP, Solaris 9.0, Mysql, SVN, Java 1.5, Tomcat , PHP, Expression engine, Endeca, CAS, Axis2,SOAP, REST webservice
Supplier Relationship ManagementTeam CultureTechnology Strategy

Senior Java Developer

Sep 2007Aug 2008 · 11 mos · Sydney, Australia

  • In this role I started with understanding existing systems and learned new technologies – Vignette, Endeca, Perl, PHP, Expression engine.
  • Major projects included endeca search implementation and drive distribution to exchange data.
  • Worked with Head of Technology to define solution and create project plans.
  • Architected solution for Java based lead engine, learnt new technologies
  • Implemented some applications from scratch using java design patterns and latest framework for Spring, hibernate, webservices.
  • Worked with other team members and vendors such as Hyro, Drive, DMI for successful launch of project on time.
  • Initiated changes within the group to improve process with big impact on business.
  • Handled multiple tasks – development, project management, quality assurance.
  • I worked with Endeca consultants to implement the business requirements.
  • Assisted Operations team to plan infrastructure requirements for the new application.
  • Appreciations & Participations
  • Got appreciation award “24 hour super human effort ”for successful completion of project
  • Environment
  • Windows 2000/XP, Solaris 9.0, Mysql, SVN, Java 1.5, Tomcat , PHP, Expression engine, Vignette, Endeca, Oracle 10g

Hutchison telecoms

Module Leader

Aug 2006Sep 2007 · 1 yr 1 mo · Sydney, Australia

  • Project Content and System Technology (CST)
  • I worked for on music tool and was involved in requirement analysis, discussions with Business managers, proposing solution.
  • I was also responsible for design and Implementation of the tool based on CMS Fatwire 5.5 using Java, Ajax, J2EE
  • Involved in Process improvement for projects using various development methodologies like Continuous Integration (Cruise Control), Bug Tracking (Jira, bugzilla)
  • Project CMS Contingency (three.com.au)
  • I was leading the project with 5 people & responsible for Client interfacing & analyzing the contents, requirements for feasibility with Business managers
  • I was also responsible for implementation & maintenance of the three.com developed on Struts framework and distributing the work to Onsite-Offshore
  • Appreciations & Participations
  • Won quaterly employee award - first for the team
  • Environment
  • Windows 2000/XP, Solaris 9.0, Oracle 10g, SVN, Java 1.5, Weblogic 9.2, Fatwire 5, Cruise control, Bugzilla

Lmi ericsson, ireland (wipro client)

Project Engineer/ Designer

Dec 2004Aug 2006 · 1 yr 8 mos · India, Ireland

  • Project CMG, Support for EIN 4, Consolidation
  • Leading GUI team for the design and Implementation of new components.
  • Requirement analysis, Implementation proposal
  • Creating UML Diagrams (use case, class, sequence) and writing abstract classes to extend the existing framework in java for GUI and implementing using Swings,RMI for multi threaded environment using the framework.
  • Implementation for resolving Trouble requests (TRs) in Java for GUI & Gateway.
  • Implemented CMG Gateway component using Java and third party SNMP APIs from AdventNet.
  • I was also involved in understanding the C++ based core components like Service Assurance, SACHandler, Correlator, & Policy Server.
  • I provided High Level and Low Level design of SNMP Library for Gateway Component and implemented it in Java.
  • I also represented the project for providing support and System Test of the CMG at Customer Site in Ireland
  • Environment
  • Windows 2000/XP, CORBA, ORBIX, IntelliJ, Solaris 8.0/9.0, ClearCase, AdventNet, JDK 1.4/ 1.3,Visibroker, JDK 1.3/1.4, IntelliJ, Rational Rose
  • Achievements
  • Awarded Prestigious ‘Feather in My Cap’ for my contribution to the project.
  • Successfully completed trainings for Achieve and CORBA
  • Successfully completed ATM and AXD trainings from Ericsson, Ireland

Charles schwab (wipro client)

Software Engineer

Dec 2003Sep 2004 · 9 mos

  • Worked for client Charles schwab, a Finance and investment group based in US.
  • Involved in project from its design phase and contributed in all the phases-Design, coding, testing & implementation.
  • Setting up of development infrastructure, which included installation/configuration and administration of Oracle/Weblogic Server on Linux box & writing technical documents.
  • Writing SQL queries and designing of reports using Crystal reports 9/10 and Integrating it with application architecture
  • Involved in coding for some of the Vital components and modules of the application using Java and J2ee framework(JDBC,JSP,Servlets,EJB)
  • Implemented java related components of applications including EJBs for encapsulating business logic using session facades)
  • I was also involved in writing Stored Procedures in PL/SQL and designing of Reports using crystal reports 9/10 and integrating it with WTS architecture.
  • Configuration of Clustered environment in weblogic application server for load balancing.
  • Environments
  • Java 1.4, Web logic 7.0, Oracle 9i, JSP, Servlets, Eclipse, Crystal Reports 9/10,Single Sign on (SSO) using Netpoint, Windows 2000 Professional /RedHat Linux AS2.1,IHS, Tivoli,Flowbrix,IHS(IBM HTTP Server)
  • Appreciations & Participations
  • Won organizational award "Feather in My Cap".
  • Selected for British English Certification Level 2 after clearing BULATS and cleared Organization’s domain exam Insurance 101.
  • Cleared British English Certification Level 2.
  • Won a team award for best FPP project for the quarter in Charles Schwab account.

Wipro technologies

Module Leader

Nov 2003Sep 2007 · 3 yrs 10 mos

  • I'd diversified experience while working for Wipro Technologies - ranging from Finance, Telecom and Media industry. Also I had chance to work with different clients in different geographic locations Detailed projects and my contribution are below.

F technologies pvt. ltd. , delhi

Lead Mobile Application Developer

Jul 2003Sep 2003 · 2 mos

  • Involved in visualizing and making story boards for mobile games and then implementing in java and j2me. Testing and quality analysis for the games on different 60, 40 and 30 series mobile sets by Nokia.
  • Worked on Enterprise Applications for pocket pc and smart phone 2002 applications using embedded visual c++ and Win32 API programming.

Cdot

Software trainee

Jan 2003Jun 2003 · 5 mos

  • Worked on Telecommunication project on Network programming

Gtbit

Network trainee

Apr 2002Jul 2002 · 3 mos

  • Was responsible for setting up network for the University campus. From designing the network using star topology, drilling walls, settling network cables with jack to administering windows server.

Education

London Business School

International Exchange Program 2013 — Entrepreneurship/Entrepreneurial Studies

Jan 2013Jan 2013

AGSM @ UNSW Business School

MBA (Exec)

Jan 2010Jan 2014

Guru Gobind Singh Indraprastha University

Bachelor of Technology (engineering) — Information Technology

Jan 1999Jan 2003

Hansraj Model school

Senior Secondary — Computer Science

Jan 1996Jan 1998

Stackforce found 100+ more professionals with Solution Architecture & Marketing Technology Governance

Explore similar profiles based on matching skills and experience