Trupti Latur

CEO

Mumbai, Maharashtra, India11 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built JioGames from inception to multi-million MAUs.
  • Led India's first telco-backed gaming ecosystem.
  • Expert in scaling youth-driven digital platforms.
Stackforce AI infers this person is a Gaming and Interactive Media Ecosystem Builder with expertise in digital platform growth.

Contact

Skills

Core Skills

Product MarketingMarketing StrategySports Marketing

Other Skills

Social MediaStrategyGaming IndustryeSportsGrowth StrategiesCertified Handwriting ExpertKarnatic classical musicJavaSQLHTMLC++CMicrosoft OfficeResearchVisual Basic

About

Platform Builder & Growth Leader ► Comfortable in boardrooms, war rooms, and creator rooms ► Quickly assesses people, products, and scale opportunities ► Direct with insight and recommendations ► Trusted with large budgets and long-term bets ► Passionate about building leaders and high-performance teams ► Calm in high-pressure, fast-moving, political environments ► Willing to make hard calls ► Fanatical about outcomes, metrics, experimentation, and accountability ► Candid ME. I build from zero. I move fast. I’m deeply accountable. I blend instinct with data. I’m hands-on. I deliver results. ROLES. I’ve operated as a Marketing Head, Growth Leader, Founder, Brand Head, and CEO. I understand platforms as deeply as brands, engagement as deeply as revenue, and execution as deeply as strategy. I’ve built inside large organizations and from scratch. PROCESS. I believe marketing is a system. I rely on clear metrics, lifecycle thinking, experimentation, and feedback loops. I work shoulder-to-shoulder with product, business, and tech. Dashboards over decks. Decisions over discussion. Accountability always. PLANNING. Have a vision. Build the roadmap. Execute relentlessly. Whether it’s a platform GTM, product launch, creator strategy, engagement roadmap, or growth calendar -clarity comes first. PERFORMANCE. Results matter. Growth matters. Retention matters. Teams matter. I’m measured by what scaled, what sustained, and what people came back for. PROOF I have built multiple brands and platforms from scratch, including COBX (a gaming company by Route Mobile), Video Game Fest (an esports and gaming events company by Dumadu Games), Jalebi (India’s first-ever multilingual game by Happy Adda – Dumadu Games), and JioGames (the gaming division of Reliance Jio). I scaled Jalebi and successfully exited; it was later acquired by Moonfrog. I was a co-founding member of JioGames for nearly eight years, helping build India’s first telco-backed gaming ecosystem across cloud gaming, esports, live streaming, in-app economies, e-commerce businesses, and multi-device experiences. I have led product launches, creator ecosystems, experiential marketing initiatives, strategic partnerships, and revenue-driving growth at scale. NOW. I build and scale youth-driven digital platforms at the intersection of entertainment, technology, and culture- turning products into platforms and users into communities. NEXT STEPS. DM to discuss further!

Experience

11 yrs 6 mos
Total Experience
2 yrs 3 mos
Average Tenure
8 yrs 2 mos
Current Experience

Jio

2 roles

Marcom and strategy - Apps | Games | Esports

Promoted

Mar 2020Present · 6 yrs 2 mos

  • Strategized and led all marketing and user engagement initiatives (B-B and B-C) for JioGames’ multi-platform ecosystem — spanning mobile, set-top boxes (TV), and web. This included launching and promoting Cloud gaming, the streaming platform Watch, and building the Esports vertical where I designed tournaments as experiential marketing campaigns in collaboration with Jio’s sponsors and partners. I also conceptualized Arena, a series of casual gaming competitions for brand engagement, as well as the JioGames Store (e-commerce platform) and in-app rewards economy. Working on establishing offline gaming experience zones across 4,000+ Universities, Jio Points, Reliance Digital outlets, and JioMart stores.
Product MarketingMarketing Strategy

Business & Strategic Alliances, Jio - Apps | Games | AR | VR | esports

Mar 2018Mar 2020 · 2 yrs

  • Core job involves identifying key levers to strategically grow gaming business in India. Focusing on Competitive gaming business vertical - planning and execution. And also manage strategic partnership with game publishers, AR tech developers, VR content developers and eSports companies.
Product MarketingMarketing Strategy

Cobx gaming private limited

Consultant

Aug 2017Jan 2018 · 5 mos · Mumbai, Maharashtra, India · Hybrid

  • Founding member responsible for strategizing and building the brand — developed brand guidelines, business strategy, standard operating procedures, media planning and buying, along with PR strategy, and oversaw digital marketing initiatives.
  • (CobX organizes and manages esports tournaments, including Team Signify, one of India’s top esports teams for CS and DOTA. Also established a bootcamp with managers to support player growth plans and practice schedules.)
Sports MarketingMarketing Strategy

Videogamefest

CEO

Aug 2015Jan 2017 · 1 yr 5 mos · Bengaluru Area, India

  • A vertical of Dumadu Games, which develops AI/ML and Web3 games.
  • Led as the CEO, overseeing end-to-end planning and execution of Video Game Fest — India’s largest gaming carnival that brought together gamers, developers, and gaming technology/electronics companies on a single platform. Designed as an event for the competitive digital generation, VGF aimed to elevate the gaming landscape in India. Whether creating games or playing them, VGF was a one-stop destination for everything related to gaming — including competitions, cosplays, tournaments, game service exhibits, retail demos, and experiences in virtual reality (VR), augmented reality (AR), consoles, and more.
  • www.Videogamefest.com
  • www.facebook.com/videogamefest
  • #vgf #videogamefest
  • @videogamefest
Marketing StrategySocial Media

Dumadu games pvt ltd

Brand Manager

Aug 2014Aug 2015 · 1 yr · Bangalore

  • Brand management, coming up with creative strategy to acquire users. Responsible for planning, management and execution of the marketing for the titles. This includes product positioning, budgeting, periodic business analysis and running the advertising
  • Develop and manage the marketing strategy to promote and cultivate the brands; organise and manage events and exhibitions to promote games and its brands.
Product MarketingMarketing Strategy

Itw consulting pvt. ltd.

Digital marketing and Business Development

Aug 2013Feb 2014 · 6 mos · India

  • Strategized and built the digital marketing platform, including planning and executing social media, website development, SEO, and other on-ground digital engagements via the app.
  • Managed on-ground branding and sales during the National and International Cricket Series, serviced existing clients, and introduced branding innovations to enhance both online and on-ground visibility. Also responsible for lead generation, client interactions, and social media management.
Sports MarketingMarketing Strategy

Education

Karnataka State Law University

Bachelor of Laws - LLB — Law

Jul 2015Aug 2019

MP Birla Institute of management studies

Master of Business Administration (MBA)

Jan 2011Jan 2013

Ramaiah Institute Of Technology

Jul 2008May 2011

Sri Kumarans children's home

Junior High/Intermediate/Middle School Education and Teaching

Jan 1996Jan 2006

Stackforce found 100+ more professionals with Product Marketing & Marketing Strategy

Explore similar profiles based on matching skills and experience