M

Marko Krstić

Co-Founder

Stockholm, Stockholm County, Sweden22 yrs 3 mos experience
Highly Stable

Key Highlights

  • 25+ years of experience in design and leadership.
  • Led successful brand transformations for major clients.
  • Expert in creating user-centric design systems.
Stackforce AI infers this person is a seasoned UX/UI designer specializing in B2C digital experiences across various platforms.

Contact

LinkedIn

Skills

Core Skills

Product DesignUx DesignDesign SystemsBrand DevelopmentUser ExperienceUi DesignService DesignDesignManagement

Other Skills

UX ResearchTeachingProduct DevelopmentTeam ManagementTeaching Design SystemsTeaching Design and DevelopmentHTML5CSSWordPressTailwind CSSJavaScriptReact.jsUsability TestingWorkshop PresentationUser Experience Design (UED)

About

As an experienced web designer, I had the opportunity to work with both, domestic and foreign clients. In those scenarios, I acted as a team player and improved my skills as a leader. I enjoy taking the opportunities and making decisions in critical moments. Working in various agencies taught me to organize files the best possible way so that my colleagues could download and edit those directly without any complication. As a freelance artist I also acquired many other skills as for example the presentation of product, time management, deadline and finance assessments. I have graduated from my secondary and high education in Belgrade as a graphic designer. After I had reached a certain level in the realm of visual expression, I noticed that my interests were going even further. I missed the interaction between a product and its’ end user. I did not feel satisfied and my design not complete by only seeing it on the wall or on the desk. I had to connect them somehow. Soon I started working on CSS, and then switched to Sass. For the last five years I have been working for the Entypo.ch agency. A swiss agency which provided companies like Swisscom, SRF TV and Helsana with my design. After working for an agency, I am now interested in working directly for the client. This helps shortening any communication ways and optimizing them. Being a member of your team would give me the opportunity to create ideas and solutions hand in hand up to making decisions. Design is my passion and I would like to bring myself even a level further. I deeply believe that your company would let me thrive in it by working on your brand. Therefore I am looking forward to hearing from you soon.

Experience

22 yrs 3 mos
Total Experience
3 yrs
Average Tenure
--
Current Experience

Scandic hotels

2 roles

UI Design Lead

Sep 2024 – Sep 2025 · 1 yr

  • Leading brand transformation and customer experience across digital touchpoints for Scandic, including the eCommerce website, iOS and Android apps, Wi-Fi portal, TV application, and third-party integrations.
  • Key Deliverables:
  • ➤ Unified the color branding across all digital and print channels, aligning six countries and dozens of marketing agencies under a consistent visual identity
  • ➤ Updated the typography across all digital and print materials, transitioning from Helvetica to a warmer, more personalized typeface as part of the rebranding
  • ➤ Rebranded the email marketing channel by creating a dedicated design system and redesigning all emails—from booking confirmations to promotional campaigns
  • ➤ Delivered a rebranded eCommerce experience post-login, where users can view their complete loyalty program details, track benefits and expiring points, and access upcoming or past bookings
  • ➤ Led the successful integration and consolidation of the loyalty programs between Scandic and SAS Airlines, creating a seamless user experience across both ecosystems
Design SystemsBrand DevelopmentProduct Design

Art Director / UX Designer

Sep 2018 – Aug 2024 · 5 yrs 11 mos

  • Leading brand transformation and customer experience across digital touchpoints for Scandic, including the eCommerce website, iOS and Android apps, Wi-Fi portal, TV application, and third-party integrations.
  • Key Deliverables:
  • ➤ Increased app rating from 2.3 to 4.5 stars
  • ➤ Achieved record app downloads and usage for Scandic’s iOS & Android apps
  • ➤ Contributed to the Scandic Design System and improved workflows
  • ➤ Led the project to introduce Scandic’s new brand colors, revamping the color palette and enhancing accessibility
  • ➤ Educated teams on migrating tools from InVision, Sketch to Figma, and from Principle app to Framer
  • ➤ Led the redesign of Scandic’s brand typography, aligning the body font with the new brand and voice
  • ➤ Delivered the first Scandic TV application with purchase channels, hotel & restaurant info, and hotel-related services
  • ➤ Contributed to A/B testing, providing solutions and writing hypotheses for low-hanging fruits
  • ➤ Mentored the designer community (30-40 designers and developers) on UI best practices and quality assurance from both design and development perspectives
  • ➤ Developed a new booking flow with attributes-based shopping UX and UI
  • Responsibilities:
  • ➤ Designed loyalty experience (UX & UI) for users post-membership
  • ➤ Ensured design quality assurance across all digital touchpoints
  • ➤ Mentored and empowered the Scandic design and developer community
  • ➤ Conducted usability testing, prototyping of complex design flows, and research
  • ➤ Supported the adoption of the design system, components, and systematic approach
Design SystemsProduct DesignBrand DevelopmentUX ResearchUsability TestingUser Experience+7

Nexure - powered by electrolux

2 roles

UX Designer / Design System

Apr 2022 – Apr 2023 · 1 yr · Stockholm, Stockholm County, Sweden · Remote

  • I was hired to handle planning, UX, UI, and the design system for the Electrolux warehouse system. Please reach out to me directly for more details, as I cannot share them publicly.
Design SystemsProduct DesignUser Experience

Senior User Experience Designer

Mar 2022 – Mar 2023 · 1 yr · Stockholm, Stockholm County, Sweden · Remote

Design SystemWireframingUI DesignService Design

Dplugins

Product Designer, Owner

Nov 2020 – Present · 5 yrs 6 mos · Stockholm, Stockholm County, Sweden · Remote

  • DPlugins is a company dedicated to creating WordPress plugins and tutorials to streamline your workflow. We consistently publish innovative tutorials, code snippets, and offer assistance through our social media channels, helping users whenever they encounter challenges.
  • At DPlugins, I wear multiple hats:
  • ➤ Company and Product Strategy
  • ➤ UX and UI Design
  • ➤ Front-end Development
Product DesignUX DesignUX ResearchUI DesignDesignTeaching+10

Accedo.tv

Lead UI / UX designer on OTT Flow product

Apr 2016 – Sep 2018 · 2 yrs 5 mos · Stockholm, Sweden

  • Lead designer on Accedo.tv product OTT Flow. As the lead designer on Studio Standards (Brightcove OTT Flow powered by Accedo), I have the chance to lead design across 9 platforms: iOS, tvOS, Android, Android TV, Fire TV, Roku, Smart TV, Web and ChromeCast. All that is possible because I keep documentation up to date, so everyone knows when and why we made certain decisions, and what the goal and expectations of features are. To speed up my workflow I created a Design system with Sketch library and of course every day consultation and discussions with colleagues and developers.
  • More about OTT FLow ::
  • https://www.accedo.tv/ottflow /// and /// https://www.brightcove.com/en/ott-flow
Design

Zeesofts

Senior UI/UX Designer

Jan 2014 – Jan 2016 · 2 yrs

  • UI and UX solutions for small Android and iOS applications. Every process starts with:
  • 1. Wireframing
  • 2. Design
  • 3. Animating interaction
  • 4. Assets deliver on Zeplin
  • 5. Visual QA
Product DesignManagement

Pixels kingdom

Creative Director

Jan 2011 – Apr 2016 · 5 yrs 3 mos · Lucerne, Lucerne, Switzerland

  • Creative director for Swisscom and Yamaha campaigns
Design

Marko krstic - visual designer

Art Director & Code Enthusiast

May 2010 – Nov 2020 · 10 yrs 6 mos · Stockholm, Stockholm County, Sweden

  • Designer by day, WordPress and Jekyll developer by night. With the team of several dear people still supporting start-up businesses with:
  • ➤ Content Strategy
  • ➤ User-centric solution
  • ➤ Wireframing
  • ➤ UI polishing
  • ➤ Mcro-animations
  • ➤ Brand design
  • ➤ & if you want to know more take a quick look at the website below (personal portfolio):
  • http://www.markokrstic.com/
Design

Entypo — digitalagentur zürich

Senior UX/UI Designer

May 2010 – Apr 2016 · 5 yrs 11 mos · Zurich, Switzerland

  • Creative Direction, Art Direction, User Experience and Visual Creation for clients such as Swisscom, SRF, HTC, Helsana, SIX Payment Services, Mila.
Design

Razor communications

Lead Designer

Apr 2008 – Mar 2010 · 1 yr 11 mos · Belgrade, Serbia

  • Ass lead designer I head an opportunity to work on art directions and concepts for Serbian and Ireland customers. Some of them are:
  • Sekopak ( Art direction for campaigning for introducing recycling in Serbia )
  • Costcutter -UK supplier ( Concept for price cutting presentations )
  • Londis ( Franchises book )
  • Jägermeister ( Time game to break ice to reveal Bottle )
  • Knorr ( Art direction for Chef competition event )
  • Unicef
  • and much more
  • http://www.razor.rs/
Design

Block advertising

Lead Designer

Sep 2007 – Apr 2008 · 7 mos · Belgrade, Serbia

  • www.block.rs/
ManagementProduct DesignBrand Development

Publicis

Graphic Designer

May 2005 – Sep 2007 · 2 yrs 4 mos · Belgrade, Serbia

  • Main designer for Coca-Cola's adaptations and promo branding for East Europe
  • Vip mobile ( Telekom Austria Group ) promotions, art direction for video and print ads
  • http://www.lpt.rs/home/
Design

Baker industry pancevo (within invay holdings)

Graphic Designer

Oct 2004 – May 2005 · 7 mos · Pancevo, Serbia

  • http://www.invej.rs/
Design

Advertising agency panama

Graphic Designer

Mar 2003 – May 2005 · 2 yrs 2 mos · Pancevo, Serbia

Design

Education

High School of Fine and Applied Arts

Bachelor’s Degree — Graphic Design

Jan 2003 – Jan 2007

School for design : Belgrade

High School — Graphic Design

Jan 1999 – Jan 2003

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