Oct 2023 – Sep 2024 · 11 mos · Savannah, Georgia, United States · Remote

• A period focused on professional development while continuing to support long-standing clients in an advisory capacity on Marketing Technology initiatives. Provided expert guidance on best practices to help clients optimize their technology investments for stronger performance and ROI, while also completing targeted training to expand my expertise and maintain industry relevance.

May 2023 – Oct 2023 · 5 mos · Vermont, United States · Remote

• Leading Enterprise Architect for MarTech Digital Transformation projects and teams with an empathetic approach to human interactions. Constructive communication that bridges the divide between executives, strategic consultants, and technical wizardry. Executes collaborative solutions and detailed implementation with an unwavering focus on the customer.

Oct 2021 – Apr 2023 · 1 yr 6 mos · Vermont, United States

• Leads the technical implementation of Enterprise-level MarTech Digital Transformation projects. Constructive information gathering from clients and strategic consultants. Executes collaborative solutions and detailed implementation with an unwavering focus on the client.

Jan 2021 – Oct 2021 · 9 mos · Vermont, United States

• Marketo expert developing global marketing automation strategies and implementations in support of dynamic business goals. Turns accurate data into actionable results.
• Collaborates broadly with marketing & communications to help execute B2B marketing and demand generation programs resulting in lead generation and pipeline development. Dedicated to communicating Sartorius brand and value.
• Specifics:
• Develops and executes digital marketing automation, email marketing, and messaging strategies
• Administrates and manages digital marketing automation and email marketing platform
• Builds, optimizes, and measures performance of email marketing & marketing automation campaigns – including engagement programs, behaviorally-triggered campaigns, email templates, forms, customer lists, and others – to drive revenue and customer engagement
• Manages email marketing and messaging content calendar and coordinates marketing activities across multiple, concurrent campaigns
• Partners closely with internal and external stakeholders – including marketing, web and UX/UI, social media, creative, analytics, and digital marketing to prioritize and execute marketing programs
• Ensures digital marketing automation programs are consistent with brand standards and in-line with industry best practices
• Maintains and optimizes system architecture, workflows and business processes based on best practices and business requirements
• Adheres to data governance standards to perform list imports and regular data quality audits

Aug 2020 – Jan 2021 · 5 mos

• Administrator level usage of Eloqua, Marketo, Salesforce, Adobe Experience Manager, Magnolia, Wordpress, Survey Monkey, Seismic, and just about every other necessary piece of software encountered. Positive mentoring and cross-training of colleagues to support contingency planning.
• Collaborates with marketing, internal, and 3rd party resources to help execute B2B marketing and demand generation programs resulting in dynamic lead generation and pipeline creation. Dedicated to communicating Quest Diagnostics brand value, messaging, and product details.
• Develops, designs, and executes end-to-end demand generation campaigns, from target identification, design and development of assets, campaign execution, and post-campaign reporting. Focused on copy writing, collateral content development, graphic and web design, formatting, delivery targeting, reporting and performance analysis.
• Assists in strategic planning, development of product positioning, key benefits, and messaging that differentiates products and services in a crowded marketplace.
• Works directly with industry leaders and Quest colleagues to develop and deliver testimonial recordings and webinars to help position Quest as a thought-leader and to raise brand awareness and generate demand and leads. Acts as primary technical lead by creating and editing video assets that align with—and support—our brand story; from identifying talent, to scripting, recording, and editing, through delivery and promotion of these high-value assets.
• Marketing Automation Specialist implementing segmentation and list management to optimize appropriate target audiences. Champion of Lead Scoring, Universal Lead Definitions, and Lead Nurturing to streamline processes and increase efficiency across channels. Comprehensive understanding and usage of email and social media marketing tools. Maintains status as an Eloqua Master and Marketo Certified Expert.
• A keen eye for accurate data, using those metrics to provide actionable results.

Jun 2014 – Aug 2020 · 6 yrs 2 mos

• Builds and executes all facets of email and digital marketing communications including copywriting, collateral content development, graphic and web design, formatting, delivery targeting, reporting and performance analysis.
• Assists in strategic planning, development of product positioning, key benefits, and messaging that differentiates products and services in a crowded marketplace.
• Administrator level usage of Salesforce, Marketo, Magnolia, Wordpress, Wufoo, Seismic, and just about every other necessary piece of software encountered.
• Marketing Automation Specialist implementing segmentation and list management to optimize appropriate target audiences. Champion of Lead Scoring, Universal Lead Definitions, and Lead Nurturing to streamline processes and increase efficiency across channels. Comprehensive understanding and usage of email and social media marketing tools. Maintains status as a Marketo Certified Expert.
• A keen eye for accurate data, using those metrics to provide actionable results.
• Website content management and advanced SEO (search engine optimization) techniques to help drive traffic and conversions as well as creative calls to action. Direct engagement with outside digital partners to leverage search re-marketing, AdWords, banner ads, and strategic placement of content.
• Comprehensive graphic design and layout services including high-level creation of marketing collateral and sales-enablement tools to help differentiate offerings and provide timely, effective results in-house that save significant resources and budget spend.

Nov 2007 – May 2014 · 6 yrs 6 mos · Mount Snow Vermont

• Teaching high school level courses in photography, videography, graphic and web design. One on one instruction, differentiated learning, creative approach to individualized needs.
• Seasonal work during the winter season teaching high school level and college preparatory courses customized to accommodate both the student's 'home' school requirements and creative accelerated learning techniques.

Sep 2007 – Dec 2021 · 14 yrs 3 mos

• A full service IT & marketing firm with a 360 approach to promotion & branding combined with PC repair and networking specialists.
• Responsibilities include daily management of all staff, projects, timelines and clients. Hands-on development of marketing and tech services. Dedicated effort from startup to growing a successful business. From the newly hired employee to the FedEx guy, the first big client to the unknown walk-in, I am the primary face and provider for the company.
• To increase online presence, created blog style repository of helpful tips and basic fixes for the casual user, increased the profile of twitter and facebook interactions and maintained current design standards on all websites. Result: a measurable increase in page views, likes, friends and followers, while keeping all sites search engine and mobile relevant.
• To increase revenue and expand existing business, analyzed trends, identified unsatisfied municipal needs, segmented market, developed channel specific campaigns and strategic relationships. Result: successfully acquired major contracts with municipal offices in four neighboring towns netting positive income and secondary customers as well.
• To exceed client expectations, developed processes and brand communication strategy, collaborated closely with the client, served as creative lead for all new accounts, supervised production schedules and monitored overall creative quality as well as consistency across media. Result: developed strong design solutions fulfilling business objectives, creating effective and powerful branding.
• To acquire new revenue streams, identified key areas of need in the region, hired and trained staff to service tablet and mobile devices. Expanded this repair offering by marketing to local college campuses. Result: increase in monthly revenue and positive job creation.

Mar 2006 – Feb 2009 · 2 yrs 11 mos · West Dover, VT

• Consulted on the startup, business plan development, construction, finances and marketing of a “green” single-family resort home development company. As the local liaison, responsibilities included hiring, coordination, design, implementation, and on-site management of the marketing agent, General Contractor, and subcontractors for multi-phase design/build $10 million project.
• Project completed on time and within budget to exceptional quality standards
• Assessed location and implemented many “green” construction concepts, including complete SIPS envelope, energy-star certified appliances, local renewable and recycled materials, low VOC adhesives, Low-E insulated glass, and full multi-zone radiant floor heating system to meet project requirements.
• Adopted USGBC LEED building standards in establishing green construction benchmarks

Dec 2004 – Jan 2007 · 2 yrs 1 mo

• Sonic Circus is one of the top providers of Professional Recording Gear to the recording industry. With a penchant for the vintage and specialty items that become coveted 'classics', this niche company has provided a veritable 'who's who' in the business with consoles, outboard, and microphones.
• To acquire new customers, developed and designed a new CRM website with the customer in mind, adding bold graphic design elements and inclusion in emerging social media environments. Result: a dramatic increase in internet based sales and leads.
• To increase sales, implemented CRM platform, created communication strategy, segmented audience, and created various email and SMS campaigns. Result: increased sales by increasing web traffic by over 200% in less than two years.
• To increase brand exposure, coordinated and supervised the development of new media communication strategies, targeted press release and email campaigns, designed new media concepts, and planned and executed special events at industry trade shows. Result: increased brand and product exposure.
• To maximize sales through increased lead quality, developed Google AdWords and direct industry specific email campaigns specifically focusing on conversion and click-through rates. Tracked results and continuously optimized performance. Result: significantly improved overall lead quality.
• To increase company-wide efficiency, installed and maintained a server environment with shared resources for necessary departments, organized and catalogued image resources in a searchable database. Result: significantly improved the speed and ease of daily file/resource sharing.

Jan 2000 – Dec 2021 · 21 yrs 11 mos

• BuiltByDix for a number of years was a simple parachute to cover all of the business ventures and 1099's of one Colby Dix. It grew to having a number of employees, freelance and salaried, that worked fluidly to provide IT help and Web Design to many fine clients. Currently, the strongest facets of BBD (Web Design and IT Consulting), have moved over to the newer Vermont Geeks, but it still serves as the business name of Colby Dix and his entertainment and photography services, as well as freelance live and studio engineering, electronics manipulation and design, and the occasional tax-deductible donation arm of Colby's world.
• Getty Licensed Photography Contributor, skilled at artistic and lifestyle images. Special events, red carpet photography, model & motorcycle sessions a forte.

Jan 1998 – Present · 28 yrs 3 mos

• Northern Track Recording Studio is the ultimate destination studio in New England.
• Fully equipped with ProTools HD and gorgeous tracking rooms, we provide the tools for you to create in a spacious and comfortable environment. With numerous credits across multiple genres, Northern Track has become a well renowned spot for artists and producers alike.