Lara Hood Balazs — CEO
Lara Balazs is an accomplished executive with decades of experience in building multinational businesses and brands at world renowned companies including Amazon, Visa and Nike. She is currently CMO and EVP of Global Marketing at Adobe. Previous to this role, she served as EVP, General Manager, and Chief Marketing Officer at Intuit, the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, Lara oversaw marketing and communications for the company as well as the P&L and growth of Intuit's ProTax business, which serves millions of tax professionals and their clients. With a proven track record of delivering customer-centric and data-driven marketing strategies that drive transformational growth and innovation. Lara has worked across various B2C and B2B industries, including technology, e-commerce, payments and retail. She has received multiple awards and recognition for her and her teams' work. She is passionate about advancing the marketing profession and supporting the social impact of the industry, serving on several boards and councils to advance these goals.
Stackforce AI infers this person is a seasoned executive in MarTech and Fintech with a focus on B2B and B2C marketing strategies.
Location: San Francisco, California, United States
Experience: 26 yrs 3 mos
Career Highlights
- Decades of experience in multinational marketing leadership.
- Proven track record in customer-centric marketing strategies.
- Passionate advocate for advancing the marketing profession.
Work Experience
Adobe
Chief Marketing Officer and Executive Vice President, Global Marketing (1 yr 4 mos)
Frontdoor, Inc.
Member, Board of Directors (2 yrs)
Intuit
EVP, General Manager, Strategic Partner Group & Chief Marketing Officer (3 yrs)
Chief Marketing Officer (3 yrs)
Ridge Ventures
CMO Advisory Board (6 yrs)
Amazon
Vice President, Worldwide Prime & North America Marketing (1 yr)
Visa
SVP, Head of North America Marketing (3 yrs)
Head, Global Innovation Marketing (2 yrs)
Head, Global Marketing Strategy & Planning (4 yrs)
Sr. Director, US Marketing (2 yrs)
Gap Inc.
Director, Global Adult Brand Management (2 yrs)
Sr Manager, Brand Management (1 yr 10 mos)
Nike
Marketplace Marketing (2 yrs)
Prophet
Senior Associate (1 yr)
General Mills
Assistant Marketing Manager (0 mo)
Education
Master of Business Administration (MBA) at Northwestern University - Kellogg School of Management
BA at University of Washington