Lara Hood Balazs

CEO

San Francisco, California, United States26 yrs 3 mos experience
Highly Stable

Key Highlights

  • Decades of experience in multinational marketing leadership.
  • Proven track record in customer-centric marketing strategies.
  • Passionate advocate for advancing the marketing profession.
Stackforce AI infers this person is a seasoned executive in MarTech and Fintech with a focus on B2B and B2C marketing strategies.

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Skills

Other Skills

Product MarketingMarketing StrategyBrand ManagementStrategyMarketingGlobal MarketingStrategic PartnershipsIntegrated MarketingSegmentationCompetitive AnalysisDigital MarketingDirect MarketingProduct ManagementE-commerceAnalytics

About

Lara Balazs is an accomplished executive with decades of experience in building multinational businesses and brands at world renowned companies including Amazon, Visa and Nike. She is currently CMO and EVP of Global Marketing at Adobe. Previous to this role, she served as EVP, General Manager, and Chief Marketing Officer at Intuit, the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, Lara oversaw marketing and communications for the company as well as the P&L and growth of Intuit's ProTax business, which serves millions of tax professionals and their clients. With a proven track record of delivering customer-centric and data-driven marketing strategies that drive transformational growth and innovation. Lara has worked across various B2C and B2B industries, including technology, e-commerce, payments and retail. She has received multiple awards and recognition for her and her teams' work. She is passionate about advancing the marketing profession and supporting the social impact of the industry, serving on several boards and councils to advance these goals.

Experience

26 yrs 3 mos
Total Experience
3 yrs 7 mos
Average Tenure
1 yr 4 mos
Current Experience

Adobe

Chief Marketing Officer and Executive Vice President, Global Marketing

Dec 2024Present · 1 yr 4 mos · San Francisco Bay Area · On-site

Frontdoor, inc.

Member, Board of Directors

Jan 2023Jan 2025 · 2 yrs

  • A company dedicated to delivering solutions to homeowners.

Intuit

2 roles

EVP, General Manager, Strategic Partner Group & Chief Marketing Officer

Jan 2021Jan 2024 · 3 yrs

  • General Manager of Intuit's Strategic Partner Group & Global Marketing and Communications Officer. Responsible for P&L and growth of our ProTax business. Lead Intuit's Marketing & Communications, Corporate Responsibility and Strategic Partnerships with financial institutions and enterprise technology platforms.

Chief Marketing Officer

Jan 2018Jan 2021 · 3 yrs

Ridge ventures

CMO Advisory Board

Jan 2018Jan 2024 · 6 yrs · San Francisco Bay Area

Amazon

Vice President, Worldwide Prime & North America Marketing

Jan 2017Jan 2018 · 1 yr · Led marketing for Amazon Prime globally and Amazon's North America consumer business.

Visa

4 roles

SVP, Head of North America Marketing

Promoted

Jan 2014Jan 2017 · 3 yrs

Head, Global Innovation Marketing

Jan 2012Jan 2014 · 2 yrs

Head, Global Marketing Strategy & Planning

Jan 2008Jan 2012 · 4 yrs

Sr. Director, US Marketing

Jan 2006Jan 2008 · 2 yrs

Gap inc.

2 roles

Director, Global Adult Brand Management

Promoted

Jan 2004Jan 2006 · 2 yrs

Sr Manager, Brand Management

Jan 2001Nov 2002 · 1 yr 10 mos

Nike

Marketplace Marketing

Jan 2002Jan 2004 · 2 yrs

Prophet

Senior Associate

Jan 2000Jan 2001 · 1 yr

General mills

Assistant Marketing Manager

Jan 1999Jan 1999 · 0 mo

Education

Northwestern University - Kellogg School of Management

Master of Business Administration (MBA)

University of Washington

BA — Pre-Law

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