Tushar Srivastava — VP of Marketing
I’m a Performance Marketing and Paid Media leader with 14+ years of experience helping D2C, B2C and EdTech brands turn ad spend into predictable, profitable growth. I specialise in building and scaling full-funnel engines across Google, Meta and LinkedIn that don’t just drive clicks, but deliver revenue and pipeline that leadership can trust. Over the last few years, I’ve managed €300K+ monthly budgets, delivered 11K+ qualified leads per month, scaled D2C brands from 0 to 200+ monthly orders in weeks, and consistently reduced CPL and CPA by 25–50% through structured experimentation, funnel optimisation and creative strategy. My approach is simple: let data tell the story, then use it to make sharper decisions — from audience strategy, offers and creatives to landing page experience and retention flows. I work deeply with GA4, GTM, CRM systems, tracking stacks and tools like HubSpot, SEMrush and Power BI to close the loop between marketing efforts and business outcomes. Whether it’s setting up robust conversion tracking, building high-intent retargeting journeys, or running disciplined A/B tests, I focus on creating systems that scale, not just campaigns that temporarily spike. Right now at Astro Invite, I’m owning end-to-end product growth — combining performance marketing, product thinking and CRO to build a digital growth engine from the ground up in the spiritual and astrology eCommerce space. If you’re a founder or marketing leader looking to sharpen your growth engine, reduce wasted spend and build performance marketing that speaks in numbers, I’m always open to a conversation.
Stackforce AI infers this person is a Performance Marketing expert with a strong focus on eCommerce and digital growth strategies.
Location: New Delhi, Delhi, India
Experience: 10 yrs 9 mos
Skills
- Performance Marketing
- Digital Strategy
- Lead Generation
- Digital Advertising
- Social Media Marketing
- Influencer Marketing
- Brand Communications
- Digital Marketing
Career Highlights
- Managed €300K+ monthly ad budgets.
- Delivered 11K+ qualified leads per month.
- Reduced CPL and CPA by 25-50%.
Work Experience
Astroinvite
Head of Digital Marketing (2 mos)
GEDU Global Education
Paid Media Manager (1 yr 1 mo)
Invogue Shop
Google Ads Consultant (1 yr)
Vazir Group
Digital Marketing Manager (4 mos)
Info Edge India Ltd
Deputy Manager - Digital Marketing Operation (1 yr 4 mos)
Jamboree Education Private Limited
Social Media Manager (2 yrs 9 mos)
Biene Solution
Brand Communications Manager (2 yrs 1 mo)
Fun Plus Studios
Marketing Execurive (2 yrs 6 mos)
DataWind Inc
Technical Trainee (6 mos)
Education
Certificate Programme in Digital Marketing and Strategy at Indian Institute of Management, Indore
Bachelor of Technology (B.Tech.) at Vishveshwarya Group of Institutions
