Brunella Lupano

Digital Marketing Specialist

Milan, Lombardy, Italy26 yrs 3 mos experience
Highly Stable

Key Highlights

  • Proven track record in digital marketing strategy.
  • Expertise in managing multinational marketing teams.
  • Strong background in public relations and corporate communications.
Stackforce AI infers this person is a Digital Marketing and Communications expert with extensive experience in B2B and B2C sectors.

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Skills

Core Skills

Digital MarketingStrategic CommunicationsMarketing StrategyPublic RelationsMarketing CommunicationsCorporate Communications

Other Skills

Strategic marketing plansWeb marketingInternal communicationExternal communicationStart-up marketingPress officeWeb and events managementEMEA communication activitiesAdvertisingEvent managementSponsorship coordinationCorporate communicationPress relationsMarketing activitiesSpecial events

About

I am an experienced, ambitious and team-focused social marketing director and CDA member, energetic and results-focused, driven by the desire to make a positive contribution to my company and team. My professional interests include SEO, SEM, blog writing, community management and paid advertising, with a healthy splash of data analytics. My experience is drawn from diverse sectors, from human resources, retail and consulting to the chemical, telecommunications and high-tech industries – working in different cultures within regional and global organizations. Achievements have included significant profile-building and business results through social media and new media strategy, press relations, digital and product marketing, corporate event management, internal and external communication, brand awareness, corporate image and high-level sponsorship. I have highly developed social media and multi-lingual skills that allow me to communicate effectively within the new digital media, both at strategy and 360° levels. I also have a good technical knowledge of high-tech products and have developed particular skills in presenting these to the media and general market. My main skills: creativity, adaptability, collaboration, leadership, digital transformation, content strategy, social media, mobile & ecommerce.

Experience

26 yrs 3 mos
Total Experience
7 yrs 5 mos
Average Tenure
3 yrs 10 mos
Current Experience

Multinational company

Strategic Digital Marketing Director

Jun 2022Present · 3 yrs 10 mos · Milan, Lombardy, Italy

  • Professional assignments at multinational companies & CDA Member. ❖ Design and implementation of strategic marketing plans, digital marketing and web marketing, internal and external communication, commercial events, public relations. ❖ As results increase in brand awareness, brand empowerment and measurable contributions to growth in turnover.
Strategic marketing plansDigital marketingWeb marketingInternal communicationExternal communicationPublic relations+2

Mercer

Principal, Marketing Director

Jan 2006Jun 2022 · 16 yrs 5 mos · Milan

  • Leading start-up marketing activities of the Mercer Italian subsidiary, public relations, press office, web and events. Responsible also for internal communication projects. CDA Member.
Start-up marketingPublic relationsPress officeWeb and events managementInternal communicationMarketing Strategy+1

Acer europe

EMEA Marketing & Communications Director

Jan 2003Jan 2006 · 3 yrs · Milan Area, Italy

  • Responsible for all EMEA communication activities, advertising & public relations, handling also all EMEA events. Co-ordination of all sponsorships: Yamaha and Scuderia Ferrari, including all co-marketing activities for co-branded products launch; in charge of co-partnership marketing activities with AMD, INTEL and Microsoft. CDA Member.
EMEA communication activitiesAdvertisingPublic relationsEvent managementSponsorship coordinationMarketing Communications+1

Nokia

Public Relations & Marketing Director

Jan 2000Jan 2003 · 3 yrs · Milan

  • Responsible for public & media relations, handling of corporate communication and press relations. Co-ordination of corporate and business to business, marketing & communications activities, special events, advertising. CDA Member.
Public relationsCorporate communicationPress relationsMarketing activitiesSpecial eventsCorporate Communications+1

Education

SDA Bocconi

University of Florida

Università di Pavia

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