Martin Zarian

Co-Founder

Limassol, Limassol, Cyprus13 yrs 7 mos experience

Highly Stable

Key Highlights

Transforming products into unforgettable brands.
Collaborated with industry icons like FIFA and eBay.
Shared insights on stages like TEDx and Global Marketing Summit.

Stackforce AI infers this person is a Brand Strategist with expertise in B2B marketing and brand development.

Contact

Skills

Core Skills

Brand StrategyBrand DevelopmentBusiness TransformationBrand Identity DevelopmentTeaching

Other Skills

Strategic CommunicationsMarket ResearchCommunicationMarketingCopywritingBusiness ServicesMarketing CommunicationsBrandingBrand IdentityGraphic DesignBrand Development StrategyLeadershipDigital MarketingInstructor-led TrainingTeaching Workshops

About

"Product is the ticket to play. Brand is how you win the game." I help businesses with great products stop being overlooked and start winning in competitive markets. Through a clarity driven, no BS approach to strategy led marketing, I turn strong offerings into brands people notice, trust, and choose. I work with leadership teams to deliver commercial outcomes: clearer positioning, sharper messaging, stronger distinctive assets, and more consistent go to market execution. With the support of a talented international team, I’ve had the privilege of transforming good products into unforgettable brands...collaborating with industry icons like FIFA, Dr. Oetker, BT, and Ebay, as well as ambitious scale-ups in Tech, MedTech, Gaming, and SaaS. Along the way, I’ve picked up a few awards, had a lot of fun with incredible client teams, and even shared insights on stages like TEDx, The Global Marketing Summit, and Reflect Festival. No jargon, no fluff...just strategy, clarity, and branding that actually works (with maybe a bit of humour too). Because at the end of the day, it’s not about me... or even you. It’s about building brands that sell, stand out, and make an impact. Stop Hiding. Start Branding.

Experience

Maven

Maven Featured Instructor

Feb 2024 – Mar 2025 · 1 yr 1 mo · Limassol, Cyprus · Remote

TeachingInstructor-led TrainingBrand StrategyTeaching WorkshopsFacilitationMarketing Strategy

Balabook

Co-Founder

Jan 2024 – Present · 2 yrs 2 mos · Limassol, Cyprus · On-site

Balabook is designed to completely change the way you do your accounting, allowing accountants to do less manual entries and giving businesses complete real-time financial control from anywhere, any time.
Our purpose is to help SMEs grow and spend less time and money on accounting with features like:
Custom invoices
Powerful compliant reports
AI expense & bills
Multi-company
Global and local bank integration
Automated VAT
Automated payrolls
Automated multi-currency
Full data encryption
Plus many more in development...
Simple, compliant, and perfect for business owners and accountants, Balabook is made for Cyprus in Cyprus by a team trusted by global tech giants.

Wam

Business Transformation Strategist

Feb 2023 – Present · 3 yrs 1 mo · Europe · Hybrid

Helping companies going through a transition make that transition successful by aligning the whole organisation and crafting an actionable plan that turns vision into reality. All of this in days, not months.

Brand StrategyBrand DevelopmentMarketingBrand Identity DevelopmentBusiness ServicesBranding+4

Made in cyprus

Founder and Host

Jan 2023 – Present · 3 yrs 2 mos · Limassol, Cyprus · On-site

As the creator and host of Made in Cyprus, I lead insightful conversations with key figures shaping Cyprus’s business, technology, and cultural landscape. My role involves in-depth research and preparation to engage experts, entrepreneurs, and change-makers, highlighting their contributions to the island’s dynamic economy and sharing the unique perspectives that Cyprus offers to global audiences.
My purpose is to shape the new brand of Cyprus and promote our lovely island in the world...because we are mitsi alla rotsi (small but mighty).

Factory 39

Co-Founder, Full-Stack Brand Builder, Design Lead

Dec 2018 – Present · 7 yrs 3 mos · London, United Kingdom

Brand StrategyBrand DevelopmentStrategic CommunicationsMarket ResearchCommunicationMarketing+10

Anyscript ltd

Co-founder & Design Director

Sep 2018 – Present · 7 yrs 6 mos · London, United Kingdom

Market ResearchCommunicationBrand StrategyBrand DevelopmentStrategic CommunicationsMarketing+9

Naked ideas®

Full-Stack Brand Consultant & Strategist

Aug 2017 – Present · 8 yrs 7 mos · London, United Kingdom

Market ResearchCommunicationBrand StrategyBrand DevelopmentStrategic CommunicationsMarketing+9

Tumo center for creative technologies

Temporary Workshop Leader

Sep 2016 – Present · 9 yrs 6 mos · Yerevan

I lead creative brand workshops and learning labs.

Brand Identity DevelopmentBusiness ServicesBrandingGraphic DesignLeadership

Musicarts

Art Director

Dec 2015 – Jan 2017 · 1 yr 1 mo · London

MusicArts is a platform dedicated to boost the careers of aspiring creatives, by providing a wider exposure to industry professionals and art enthusiasts. Our monthly events will showcase a mix of live music, DJ sets, visual and performing arts, in a bespoke collaboration for the night, to bring the spotlight on the powerful synergy that connects all art disciplines.
https://www.facebook.com/events/1760046604207719/

Brand DevelopmentBrand Identity DevelopmentBusiness ServicesBrandingGraphic Design

Design motive

Senior brand Designer

Oct 2013 – Aug 2017 · 3 yrs 10 mos

Iconography, Advertising, Web Design, Intranet Design, Editorial Design, Art Working, Art Directing, Branding, Photo Editing, PPT Templates, CMS, Packaging, Illustration, Basic IT, ADV

Brand Identity DevelopmentBusiness ServicesBrandingGraphic Design