Amol Potphode

Co-Founder

Mumbai, Maharashtra, India29 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Over 25 years of experience in technology entrepreneurship.
Co-founded successful companies in E-commerce and AI.
Expert in transforming commerce through technology.

Stackforce AI infers this person is a SaaS and E-commerce expert with a strong focus on AI-driven solutions.

Contact

Skills

Core Skills

E-commerceAiBusiness DevelopmentArchitectureProject DeliveryDevelopment ManagementApplication Architecture

Other Skills

DataCustomer ExperienceTechnology InnovationCloud SolutionsPre-SalesATG SupportProposal ResponseCRM ImplementationPerformance TestingE-commerce ImplementationSystem TestingWeb Application DevelopmentWeb DevelopmentDatabase ManagementEnterprise Architecture

About

I am a technology entrepreneur with over 25 years of experience building and delivering enterprise solutions that transform how businesses operate and connect with their customers. In 2015, I co-founded Adapty, where I led technology strategy and US business development. Over the years, Adapty became a trusted partner for commerce and customer experience solutions, working with global retailers and enterprises on complex omnichannel implementations. That journey showed me the power of applying technology with purpose to create measurable impact. Today, I am building IterForge, dedicated to transforming commerce through the intelligent use of AI and data. Our mission is to help businesses deliver personalized, seamless retail experiences that drive growth and lasting customer value. As a founder, I thrive on turning ideas into impactful solutions and guiding companies through digital transformation. I am always open to collaborating with leaders, innovators, and enterprises exploring how AI and data can shape the future of commerce. Email: amol.potphode@iterforge.com Keywords: #digitalcommerce #customerexperience #ecommerce #iterForge #customersucess #ai #data

Experience

29 yrs 6 mos

Total Experience

3 yrs 7 mos

Average Tenure

8 mos

Current Experience

Iterforge

Co-Founder

Aug 2025 – Present · 8 mos · Mumbai, Maharashtra, India

Over the years, I had the privilege of working with global retailers and enterprises, delivering complex omnichannel implementations and helping customers engage more effectively.
With IterForge, I am building on that foundation with a clear mission: to transform commerce through the intelligent use of AI and data. Our goal is to help businesses deliver personalized, seamless retail experiences that not only drive growth but also create lasting customer value.

AIDataE-commerceCustomer Experience

Adapty inc.

Co-Founder at Adapty

Apr 2015 – Sep 2025 · 10 yrs 5 mos · Mumbai

Responsible for US business development and technology innovation through Adapty’s product and service offerings for online retail.
Showcased Adapty products and services in various premier retail events across the globe.
Instrumental in creating new business opportunities and growing existing client relationships.
Product head for ThyCart, a cloud based complete Ecommerce platform. ThyCart is a SaaS solution which allows small and medium retailers to set up an online store to sell their products.
Conceptualized and led the design and implementation of ThyRegistry a cloud based gift registry solution.
Was directly involved in technical oversight and project delivery for Adapty clients including Emerson, Barneys and Vitamin Shoppe.
Set up Oracle Commerce Cloud, Salesforce and Magento practices

Business DevelopmentTechnology InnovationE-commerceCloud Solutions

Logixal

Vice President Technology

Jan 2012 – Mar 2015 · 3 yrs 2 mos · Mumbai Metropolitan Region

Responsibilities included Architecture, Project Delivery and Pre-Sales.
ATG Architect for Bed Bath & Beyond, ensured adherence to ATG best practices for their e- commerce sites. Carried out review of proposed architecture and provided recommendations.
Architect for Ashford E-Commerce site upgrade from ATG 10.1 to ATG 10.1.2.
Responded to requests for proposals from various clients, including solutions, product demonstration and presentation.
Developed and implemented procedures and processes to increase delivery efficiency.

ArchitectureProject DeliveryPre-Sales

Java jugglers

VP Web Technology

Jan 2011 – Dec 2011 · 11 mos · Mumbai, Maharashtra, India

Led the ATG support for Ashford E-Commerce site.
Responded to requests for proposal from various clients, including solutioning, product demonstration and presentation.

ATG SupportProposal ResponseE-commerce

Ibm

Managing Consultant

Oct 2002 – Dec 2010 · 8 yrs 2 mos · Hartford, Connecticut, United States

Development Manager, CIGNA - Led large team (IBM, IBM-INDIA and Chordiant) through design, development, deployment and production support. Successfully Implemented new CRM desktop call center environment, an SOA based application.
Development Lead & Cramer Architect, MCI & Verizon Business - Successfully Implemented Service Profile Inventory Management System for MCI/Verizon Business. Led large team (IBM, IBM-INDIA and Verizon Business) through design and development.
Application Architect, BellSouth - Lead the design and development of a web portal for the for the Voice-Over Network application for Bellsouth.

Development ManagementCRM Implementation

Pricewaterhousecoopers

Consultant

Feb 2001 – Sep 2002 · 1 yr 7 mos · Boston, Massachusetts, United States

Application Architect, FannieMae - Designed and developed Messaging, XML binding frameworks. Played key role in performance testing and failover and disaster recovery planning.
Team Lead, Hartford Insurance - Successfully Implemented rules based Medical Underwriting and claim processing application using Java, J2EE, Weblogic and Weblogic Process Integrator.

Application ArchitecturePerformance Testing

Dialogos

Consultant

Jan 2000 – Dec 2000 · 11 mos · Boston, Massachusetts, United States

Successfully Implemented new commerce site of OfficeMax using Broadvision and JSP.
Developed and participated in system testing of closed loop marketing application.

E-commerce ImplementationSystem TestingE-commerce

Insys inc

Consultant

Mar 1999 – Dec 1999 · 9 mos · Levittown, Pennsylvania, United States

Successfully Implemented Mass Analysis System a web application for Ford Motors using VB, ASP and Oracle.

Web Application Development

Tata consultancy services

Assistant System Analyst

Jan 1996 – Jan 1999 · 3 yrs · Mumbai, Maharashtra, India

Developed a web based Account Receivable System for GE Cars using VB, ASP, IIS and Oracle.
Implemented Maintenance and Engineering Application for MartinAir using VisualAge and DB2.
Developed of a "Positive Train Separation" system for GE Harris using C++ and Oracle.

Web DevelopmentDatabase Management