Saloni Agarwal

Business Development Executive

Mumbai, Maharashtra, India4 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • Expert in PR communication and influencer relations.
  • Proven track record in campaign execution and brand management.
  • Strong background in marketing and client servicing.
Stackforce AI infers this person is a Marketing and Public Relations professional with expertise in campaign management and influencer marketing.

Contact

Skills

Core Skills

MarketingCampaign ManagementClient ServicesContent StrategyPublic RelationsInfluencer MarketingHuman ResourcesResearch

Other Skills

Campaign EffectivenessData TrackingSocial Media ManagementNegotiationInterpersonal SkillsBrand AwarenessInfluencer OutreachCampaign StrategiesMarketing CampaignsMarketing Campaign ManagementAdvertisingKey Performance IndicatorsClient CoordinationCommunicationContent Planning

About

Finding creative solutions to problems is something I have always enjoyed. I have done my degree in Masters of Mass Media (Advertisement), where I have learned how to apply critical thinking and problem-solving strategies to today’s complex problems. I have experience working in Marketing & Sales, Public Relations, as well as event and nonprofit fundraising. Skilled in communication, marketing, human relations, and modern selling culture. Passionate for creative communication and business development marketing. I always like to adapt and learn in different environments.

Experience

4 yrs 4 mos
Total Experience
10 mos
Average Tenure
11 mos
Current Experience

Ras luxury skincare

Associate - PR Communication & Influencer Relations | Branding & Marketing

Jun 2025Present · 11 mos · Mumbai, Maharashtra, India · On-site

Malai

Account Manager | Digital Media

Aug 2024May 2025 · 9 mos · Mumbai, Maharashtra, India · Hybrid

  • Key Accounts
  • Asian Paints (Sabyasachi) | toothsi Aligners | makeO | Olio Pizza | Cakezone | Nutty Gritties
  • Client Coordination: Managed communication, briefs, and deliverables to ensure smooth execution.
  • Content Planning: Developed strategic content calendars aligned with brand goals.
  • Shoot Execution: Organized and supervised brand shoots for high-quality visual storytelling.
  • Creative Ideation: Conceptualized engaging campaign ideas to enhance brand presence.
  • Copywriting: Drafted compelling campaign line, scripts, and marketing copies
  • Influencer Marketing: Identified, collaborated, and executed influencer-driven campaigns for brand amplification.
  • Helped the creative, production and other teams stay on-brand while backing up their ideas and making sure everything clicked together.
Campaign EffectivenessData TrackingSocial Media ManagementNegotiationMarketingInterpersonal Skills+8

Aer media

Jr. Executive - PR Marketing & Influencer Relations | Garnier India & L'Oréal India

Oct 2023Aug 2024 · 10 mos · Mumbai, Maharashtra, India · On-site

  • Garnier India
  • Building Brand love and Community
  • Crafting campaign briefs, strategizing, and executing campaigns, including identifying fitting content creators for the brand's audience, organizing events, ensuring successful product launches both offline and digitally campaigns, and Executing Brand shoots, Campaign Tracking and Analysis.
Campaign EffectivenessData TrackingStrategic CommunicationsPublic RelationsNegotiationSpecial Events Coordination+15

Chtrbox

Executive - Client Servicing & Influencer Relations

May 2022Oct 2023 · 1 yr 5 mos · Mumbai, Maharashtra, India

  • HP India | Pinterest India | Dell India | Anomaly | Nykaa | Amazon India | Spotify India | The Pink Foundry | HK Vitals | Poshmark
Campaign EffectivenessContent ManagementSocial Media CommunicationsData TrackingInfluencer MarketingCreative Writing+17

Lynks.studio

Human Resources

Dec 2021May 2022 · 5 mos · Mumbai, Maharashtra, India

  • End to end recruitment - sourcing, screening, conducting interviews, documentation, offer and onboarding.
  • Sourcing candidates from different portals and social media platforms.
  • Screen applications as per the requirement and shortlist profiles.
  • Coordinating and scheduling interviews for the shortlisted candidates.
  • Sharing and coordination of assignments and aptitude test rounds.
  • Documentation of and conducting reference checks.
  • Negotiating and sharing offer letters.
  • Ensure smooth onboarding of employees.
  • Ensure that the candidates' hiring experience is positive.
HR ManagementRecruitingHuman Resources

Safequ

Community Research Intern

Oct 2021Nov 2021 · 1 mo · Mumbai, Maharashtra, India

  • Gathering information about potential consumers through surveys, Understanding their needs, and tried solving those needs by running campaign in gated complexes, these converted those potential leads into customers.
  • This helped me to develop deep understanding of the consumer's needs and their demand.
ResearchWritten Communication

Viral fission

Campus Ambassador

Jan 2021Dec 2021 · 11 mos · Mumbai, Maharashtra, India

  • Carried out different Promotional Activities/ Marketing Task. Along with content creation for the brands like Spotify, JioSaavn, Nykaa, JBL, Pepsi. Including Offline/Online promotion events targeting mainly college students.

Education

KC College

Master in Entertainment

Jul 2024Jun 2026

Lala Lajpatrai Institute Of Management

Bachelors Mass Media Communication In Advertising (BMM) — Mass Communication/Media Studies

Aug 2020Sep 2023

KC College

Bachelor of Arts - BA — Economics

Mar 2018Mar 2020

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