Dec 2022 – Apr 2023 · 4 mos

Mar 2022 – Dec 2022 · 9 mos

• Responsibilities:
• Leading the student & parent engagement for BYJU’S Tuition Centre.
• Responsible for engagement metrics on web & app - attendance, course completion, DAU, MAU, Watch Time, Parent NPS
• Managing the product backlog & creating roadmap with priotization and sprint planning.
• Key Achievements:
• Increased student attendance by 20% by impacting multiple input metrices
• Introduced teacher-led gamification to increase offline attendance by 7%

Apr 2021 – Mar 2022 · 11 mos · Noida, Uttar Pradesh, India

• Responsibilities:
• Looking at lead fulfillment for builders and top agents via contact centre contributing to 35% of revenue for the company.
• Managing the roadmap with priortized stories & working with technology to ensure timely shipments
• Liasoning with cross-functional teams - Operations, Customer Success & Sales for smooth roll-outs
• Key Achievements:
• Increased overall lead conversion by 25% by optimizing lead allocation and churm
• Ensured increase in lead quality by 20%

Jan 2021 – Apr 2021 · 3 mos

• Helping students learn effectively and easily.
• Leading multiple aspects of the product including India's Largest Academic Q&A Forum (K-12), Parent Engagement, E-Commerce, Junior Section & Growth Hacking.
• Delivering highly scalable products through thoughtful product roadmap management, defining clear product definition documents and liaising with the engineering team for a timely delivery.
• Key Achievements: Created social feed resulting in 4x growth in time spent, Reduced TAT to response to questions by 70%, Growth Hacks resulting in 40% increase in signups, Championed pricing strategy to help increase ARPU by 100%.

Jan 2014 – Apr 2021 · 7 yrs 3 mos

Sep 2013 – Jan 2014 · 4 mos · Bengaluru Area, India

• Helped build a new business unit from scratch through business planning, product launch, marketing strategy, business development strategy.

Dec 2010 – Aug 2013 · 2 yrs 8 mos · Kolkata

• UrbanGain was a product of Urban Technology Ventures. It worked on the daily deals model
• Looking after Business Development, Alliances, Sales and Operations of UrbanGain
• As a Co-Founder, I was responsible for conceptualizing the product, building team, and laying marketing strategies
• Responsible for Managing the Alliances, Sales Pipeline and Vendors. Built lasting relationships with top merchants.
• Understanding consumer behavior and tracking to to improve product and catalog in a fast maturing and changing marketplace.
• Brand Development through Online and Offline Marketing, Quality compliance.
• Overall strategizing and planning that catapulted the new venture to top 3 players in Kolkata.
• Took active part in complete product implementation process from defining the specification, evaluating platform and taking it LIVE.
• Understanding changing consumer behavior to improve catalog & re-define product specifications.
• Managed all online and offline marketing activities including Google Adwords Campaigns, Facebook Promotions, E-Mail affiliate marketing.
• Developed prospecting strategy, lead generation strategy and established sales process.
• Won multiple clients which provided long term relationship in hyper competitive market
• Took an entirely new concept to market for Indian Small Business Managers.
• Developed key marketing collaterals – presentations, brochures and mailers
• Defined and optimized key metrics – conversion, CPA and loyalty.
• Used Google Analytics to mine actionable information to increase conversion by 100%
• Prioritized and Optimized Adwords campaign to get the best CPA.
• Built mechanism and tracked ROI for all offline marketing activities.
• Building and motivating team to work in un-structured startup environment.

Aug 2009 – Dec 2010 · 1 yr 4 mos · Kolkata

• pwoermyedu.com was an innovative platform which was started to change modern day coaching through technology.
• Conceptualized an innovative platform for online education.
• Planned technology platform, and launched a beta product.
• Liaison-ed with stakeholders to create content.

Sep 2008 – Nov 2008 · 2 mos

• Worked on pilot project for creating Enterprise Architecture.
• Recommended ways for creating value from pilot project and laid rollout plan for EA at Enterprise level.
• Gave recommendations on Application Portfolio Management for application consolidation oppurtunities.
• Co-ordinated with over 50 Application Owners and collected data on over 200 IT applications.
• Mapped processes at technology division across areas like Information Security, Shared Services, Change Management, and IT procurement.
• Attended meetings with EA Consulting Vendor to gather insights on project.

Jul 2005 – Jun 2007 · 1 yr 11 mos

• Worked on the core product for Credit Unions (Similar to Co-operative banks in India).
• Worked on Commercial Accounts, Share Accounts, Individual Retirement Accounts and Health Savings Accounts of a Credit Union to implement various enhancements for core product.
• Involved in extensive client interaction for understanding requirements and resolving issues.
• Responsible for creating Quality tracking templates for peer reviews.
• Implemented capability to interface core system with third party systems via middleware.
• Worked on transaction history requests system to reduce effort spent on frequent re-adjustment of transactions. Analyzed and provided solution for a critical project deliverable.
• Responsible for functional assessment of Loan Processing System for Vehicle Loan module.
• Work Accomplishments:
• Top Performer Award at Blue Star Infotech as Spot Award, December 2006.
• Member of Best Team Award at Blue Star Infotech for, December 2005.