Jan 2022 – Jun 2025 · 3 yrs 5 mos

• Product Analytics: Transformed Home Page, enabled Admins for dimension/metrics control.
• Introduced Scheduled Reports, redesigned Alerts, pioneered Insights.
• Collaborated on Design Systems, led dashboard enhancements.
• Innovated conditional formatting, heatmap analysis.
• Product Flux: Orchestrated design delegation, established Design Systems.
• Lead team in features like datastore management, flow revamp.
• Product Intent Labs: Revolutionized survey creation, spearheaded revamp, optimized listings.
• Lead various features including TMS Dashboard, TCPA Opt-in, and more.

Jan 2021 – Jan 2022 · 1 yr

• Managed concurrent projects: Analytics, Drip Campaign, Flux, Browser X, Intent Labs, VPN.
• Committed to on-time delivery, fueling my growth as a designer and leader.
• Analytics: Led growth with Flow Integration, Insights, Notifications-Alerts & Home Dashboard. Expanding team for upcoming design features, enhancing competitiveness.
• Intent Labs: Spearheaded transformation with wizard-based survey creation. Prioritized deliveries with unwavering quality.
• Design Talks: Initiated cross-team feedback platform, bridging design and business understanding.
• Mentoring: Nurtured a standout contributor across multiple projects, fostering independence, consistency, and UI enhancements.
• Forward Strategy: Delegated product ownership to designers, driving holistic growth at company, team, and personal levels.

Oct 2019 – Jan 2021 · 1 yr 3 mos

• Analytics: Designed alerts, cohorts, date comparison, insights, workbooks, & node-based flow analysis.
• Flux: Led Cluster, Compute dashboard, sanity updates for enhanced functionality.
• Drip Campaign: Crafted ad optimizer, image upload, ad validity for campaign success.

Apr 2018 – Oct 2019 · 1 yr 6 mos

• In my first year of Media.net, I engaged myself in understanding the company's business & its wide spectrum of applications.
• In the first half, I was assigned Perform Media (Max) application. I designed useful & usable solutions such as Filters in Reporting, Modify columns in Campaigns & Report Builder.
• As I slowly got settled in Media.net my manager assigned me to multiple teams & I became an individual contributor for multiple projects. One of those projects was Flux. I designed a data integration tool Flux from scratch. It is a node-based application used by developers which is responsible for processing data between different data stores.
• The next project was Push Web which I created again from scratch. Push Web allows the browser to send notifications to its users rather than showing ads. The tool can target the audience on the basis of domains, demographics, device types, browser types and other attributes.
• Lastly, I was assigned with Media.net’s internal BI Web Application Analytics. I was responsible for revamping the app from UI & UX perspective. I created key features like customizable dashboards, workbook, table customization, data pivot & nesting.

Apr 2017 – Apr 2018 · 1 yr · Mumbai, Maharashtra, India

• I was solely responsible for designing user centric solutions for procurement tools iSource, iManage, iAnalyze, iContract & iProcure.

Jul 2015 – Apr 2017 · 1 yr 9 mos · Malad

• I worked on an E-Commerce platform JD Omni. I was responsible for creating solutions that were intuitive for the desired target audience. I was also responsible for creating wireframes & later converting them into visual designs.

Sep 2012 – Jun 2015 · 2 yrs 9 mos · Mumbai

• I started photography as a hobby. As a 3d Lighting Designer it was necessary for me to understand lighting, camera angles hence later it helped me to transform my hobby into a profession as I started undertaking Portfolio, Pre-Wedding & Event shoots.

Aug 2012 – Jul 2015 · 2 yrs 11 mos · Mumbai Area, India

• I was responsible for lighting 3d spaces using 3d Maya & Fusion. I worked on TVC’s & 9XM channel.