Nov 2024 – Oct 2025 · 11 mos

• Building and leading Nike Global Brand Experience + Innovation, a future-forward multidisciplinary creative group exploring new frontiers in engagement and storytelling across physical and virtual platforms. From crafting immersive environments at Brand destinations like House of Innovation, to pushing the future of shared virtual experiences in games like Airphoria in Fortnite. Always striving to capture people's imagination in new ways through technology and innovation, while pushing next-generation storytelling to new levels and platforms to create Nike-only Experiences.

Nov 2019 – Nov 2024 · 5 yrs

• Key member of Nike’s Global Brand Creative and Nike Virtual Studios leadership teams, driving new intent and focus for immersive experiences within Nike’s next-generation storytelling and business strategies.
• Define vision across emerging experience landscapes, to elevate Nike for new audiences in arenas of the future, including pioneering projects and partnerships in Gaming (Fortnite / EA Sports / Rocket League / NBA 2K / Roblox / Epic Games) and emerging platforms (.Swoosh).
• Lead the creation of all new Nike IP that is leveraged across Gaming platforms and experiences.
• Design and creation of Nike's Airphoria Experience in Fortnite, which leveraged Epic Games' UEFN creator tool. Over 5 million players visited Airphoria in 7-day event.
• Partner closely with Nike Athletes and Catalysts to identify and integrate their respective brands in gaming and emerging platforms. Develop relationships and build a long-term roadmap for their continued presence in Nike's gaming strategy.
• Model team to foster deep collaboration with both internal and external partners. As experts in this developing space, our role is to help explore and execute innovative storytelling that leverages new platforms and technology to tell our stories in new ways.
• Continually seek unexplored spaces to push new thinking and encourage risk-taking to foster our love for innovation, craft and design.

Sep 2017 – Feb 2020 · 2 yrs 5 mos

• Partnered with Nike's Chief Brand Officer to create and build a visionary, new Brand Experience Design team focused on pushing the future of Nike’s immersive retail concepts and experiences. Promoted to build and lead a team of 25+ multidisciplinary creatives to work across strategy, design, and execution of experiences for new store concepts, seasonal initiatives and special events.
• Established and executed evolved vision for Nike’s retail stores and consumer experiences, bringing thoughtful integration of digital and physical, multi-sensorial immersive experiences through every stage from concept development, ideation, prototyping, to market launch.
• Developed Nike’s revolutionary House of Innovation (HOI) experiential retail model. Led holistic design and launch of new HOI concept in New York and Shanghai.
• Lead two design studios in NYC and Portland, aligned against a shared vision of creating the future of Nike’s retail experiences.

Oct 2014 – Sep 2017 · 2 yrs 11 mos

• Responsible for building and leading a team of multidisciplinary designers, architects, artists and producers to design and execute brand-defining experiences through the lens of seasonal initiatives, sport moments, store refreshes and openings for all Nike’s top tier stores.

Jan 2010 – Jan 2014 · 4 yrs · Tokyo - Hong Kong

• Responsible for developing and driving integrated, Global Experience concepts for stores, windows, in-store presentation, showrooms, special events and product launches spanning 12 countries across Asia and Australia.
• Special Projects:
• Omotesando Global Flagship - Collaborated with Global creative and store development teams on design and fabrication of 11,000 sq ft. location of Tommy Hilfigers first Flagship store in Asia.

May 2007 – Sep 2014 · 7 yrs 4 mos · New York - Tokyo

• Visualist Inc. provides creative guidance and design consulting services in the areas of Brand Experience / Creative Direction / Immersive Storytelling / Experiential Design / Innovation Design / Creative Strategy
• Past Clients: LVMH, Museum of Modern Art, Tommy Hilfiger, DKNY, Oliver Spencer, Millet, Dolce & Gabbana, Valextra, Donna Karan Collection, DKNY Jeans, Subversive Jewelry, Me & Ro

Jan 2004 – Jan 2011 · 7 yrs · New York - Tokyo

• Acted as liaison between the New York and Japan businesses, establishing a creative bridge to develop a more unified approach to strengthen the Donna Karan Collection, DKNY and DKNY Jeans' brand identity across Japan.

Jan 1998 – Jan 2004 · 6 yrs · New York

• Worked in an extremely fast-paced, hands-on environment. Gained strong working knowledge of materials, innovative manufacturing and design techniques. Project management and maintaining strong client relationships was essential to success of ongoing business.
• Clients:
• 2000 - 2004 Louis Vuitton (Windows, Interior Visuals & Special Events)
• 2000 - 2004 Hermes (Windows, Interior Visuals & Special Events)
• 2000- 20004 Hugo Boss (Windows, Interiors & Special Events, Opened 5th Ave Flagship)
• 1999 - 2004 DKNY & Donna Karan Collection (Windows, Stores, Showrooms & Events)
• 1998 - 2004 Saks 5th Ave. (Windows & Interior Visuals)
• Additional Past Clients: Coach, Diesel, Ralph Lauren, Bottega Veneta, Dolce & Gabbana, Cole Haan, Bally, TwoSeven Inc., Laird + Partners, Musters & Co.