Natalie Gedeon

Consultant

Los Angeles, California, United States8 yrs 1 mo experience

Most Likely To Switch

Key Highlights

8+ years of mixed-methods user research experience
Led foundational research for narrative games at Netflix
Expertise in AAA game development lifecycle

Stackforce AI infers this person is a User Research Specialist in the Gaming industry.

Contact

Skills

Core Skills

User ResearchData Analysis

Other Skills

StatisticsAnalytical SkillsResearch SkillsProblem SolvingCommunicationSurvey DesignConsumer ResearchQuantitative ResearchUX ResearchData VisualizationCustomer InsightResearch DesignVideo ProductionVideo EditingQuestionnaire Design

About

Natalie Gedeon is a seasoned User Researcher with 8+ years of mixed-methods experience across web, console, PC, and mobile, including 6+ years in AAA games spanning the full development lifecycle from R&D to live service. At Netflix, she leads global foundational research for narrative games, shaping strategy and informing creative decisions. Previously at Riot Games and Electronic Arts (Maxis), Natalie drove end-to-end playtesting, validated new feature concepts, and built self-service research frameworks to scale insights across teams. She holds M.A. and M.Sc. degrees in Global Media and Communications from USC and the London School of Economics, and a B.A. in English Literature from UC Irvine. Passionate about the intersection of entertainment, storytelling, and insights, she also performs magic, bringing a unique lens to how audiences engage with stories. Strengths Finder Inventory: Strategic | Communication | Activator | Maximizer | Ideation Myers Briggs: ENTP - Extraverted iNtuitive Thinking Perceiving Check out my website for more regular updates: https://sites.google.com/view/ngedeon/home

Experience

8 yrs 1 mo

Total Experience

1 yr 7 mos

Average Tenure

2 yrs 11 mos

Current Experience

Tckr systems

Senior Vice President of Research and Development, Buttons Division

Apr 2025 – Apr 2025 · 0 mo

I lead our research and development teams to bring next-gen immersive products to life- including Nubbin, our latest neural interface. I am responsible for understanding the future utility of tactical hardware in our deep tech product strategy of Synthetic Experience.
Open this to learn more: https://www.netflix.com/game/81767501 | https://tckrsystems.tech/

Netflix

Senior Researcher, Narrative Games

Nov 2023 – Present · 2 yrs 5 mos · Los Angeles Metropolitan Area

Responsible for games belonging to our Narrative Games organizational vertical, including Black Mirror: Thronglets.

StatisticsAnalytical SkillsResearch SkillsProblem SolvingCommunicationUser Research+1

Whatnot games

Lead Researcher

May 2023 – Present · 2 yrs 11 mos

Responsible for sharing the voice of the player to inform design direction and game development, including Star Racer.
Check out Star Racer now on Steam: https://store.steampowered.com/app/2626120/Star_Racer/

Riot games

User Researcher II (Advanced Mid-Level)

Mar 2022 – Nov 2023 · 1 yr 8 mos

Drive user research efforts on R&D game teams in partnership with production & design leadership to help inform the experience and direction of Riot’s new games, systems, and features.

StatisticsAnalytical SkillsResearch SkillsData AnalysisSurvey DesignConsumer Research+8

Electronic arts (ea)

User Experience Researcher

Apr 2020 – Mar 2022 · 1 yr 11 mos

The Sims 4, Unannounced project(s)
Execute early-stage through post-launch research through various methods, including in-person and remote prototype tests, focus groups, surveys, diary studies, and group playtests.
Credits include:
The Sims 4: Cottage Living Expansion Pack
The Sims 4: Dream Home Decorator Game Pack
The Sims 4: Courtyard Oasis Kit
The Sims 4: Country Kitchen Kit
The Sims 4: Throwback Fit Kit
The Sims 4: Paranormal Stuff Pack
The Sims 4: Snowy Escape

StatisticsAnalytical SkillsResearch SkillsData AnalysisSurvey DesignConsumer Research+8

Vudu - movies & tv

2 roles

User Researcher

Promoted

Jan 2019 – Apr 2020 · 1 yr 3 mos

Promoted from User Research Assistant within 6 months of hire. Led end-to-end research projects using qualitative and quantitative methods across platforms.

StatisticsAnalytical SkillsResearch SkillsData AnalysisSurvey DesignConsumer Research+8

User Research Assistant

Aug 2018 – Jan 2019 · 5 mos

Designed and ran research studies with various tools, including UserTesting.com & SurveyMonkey.

StatisticsAnalytical SkillsResearch SkillsData AnalysisSurvey DesignConsumer Research+8

Wise entertainment

Associate Researcher

Mar 2018 – Jun 2018 · 3 mos · Greater Los Angeles Area

Project hire to conduct research and inform creative development of a new, original television project.

Analytical SkillsResearch SkillsData AnalysisSurvey DesignConsumer ResearchProblem Solving+6

Nbcuniversal media, llc

Consumer & Market Intelligence Intern

Jan 2018 – May 2018 · 4 mos · Greater Los Angeles Area

Responsible for primary research and audience analysis for NBC Entertainment primetime television programs.

StatisticsAnalytical SkillsResearch SkillsData AnalysisSurvey DesignProblem Solving+6

Wise entertainment

Creative & Business Development Intern

Sep 2017 – Dec 2017 · 3 mos · Greater Los Angeles Area

Compiled and analyzed secondary research, reported findings, and made suggestions for media strategy. Also supported producers with script coverage, editing script and pitch materials, and tracking press coverage.

Analytical SkillsProblem SolvingCommunication

The london school of economics and political science (lse)

Polis Reporting Team - Video Producer

Sep 2016 – Dec 2016 · 3 mos · London, United Kingdom

Conceptualized and produced post-event interviews with guests to be posted on Twitter and Facebook. Also edited event videos and created Gifs using Adobe Photoshop to drive engagement on social accounts.

Video ProductionVideo EditingProblem SolvingCommunication