Sep 2021 – Feb 2022 · 5 mos

Feb 2019 – Sep 2021 · 2 yrs 7 mos

• Driving the campaign analytics and investment optimization process across card acquisitions for US markets.
• Actualizing the investment costs, revenue margins and ensuring that campaign and marketing activities remain within budget.
• Analyzing performance of campaigns and products.

Feb 2016 – Feb 2019 · 3 yrs

• Providing merchants with competitive analysis and aiding strategy and marketing decision making.
• Partnering with merchants to optimize card member targetting, campaign measurement and market penetration.

Apr 2015 – Jan 2016 · 9 mos · Delhi ncr

• Established the analytical division for Online Ordering.
• Responsible for all analytical and business insight requirements across all verticals within the online ordering division and all reporting.
• Conduct exploratory analysis and aided business strategy for merchant onboarding, customer engagement, marketing, merchant engagement, fraud , logistics optimization, revenue forecasting and projections etc.
• Project eg: capping referral code earnings, introduce a minimum cap while redeeming discounts, optimum discount coupons to drive customer retention, etc.
• Managing and mentoring a team of analysts and senior analysts.
• Examples of projects undertaken: Customer Funnel creation, Merchant Prioritisation summary, Customer Lifetime Value, Campaign effectiveness and campaign comparisons, daily, weekly and monthly reporting, Customer attrition analysis, customer segmentation, fraud detection etc.

Sep 2014 – Mar 2015 · 6 mos · Bengaluru Area, India

• Strategize and execute initiatives to increase seller engagement for the un-managed sellers on the Indian platform.
• Responsible for designing campaigns - increasing the selection of products on the site; increase participation in promotional activities, improving business performance and reducing seller performance issues via training & support.
• Measuring the impact of these campaigns by understanding the change in behaviour of targeted sellers – using in-depth deep dives as well as regular reporting and benchmarking these customers against account managed sellers.
• Develop business strategies using this key insights and recommendations to engage with the un-managed sellers.
• Executed projects around Diwali Dhamaka as well as Dhanteras promotional activity on Amazon.in.

Dec 2012 – Aug 2014 · 1 yr 8 mos · Bengaluru Area, India

• Aiding business partners across seller management and buyer acquisition with recommendations to aid in decision making.
• Managing deep dives and intensive analysis along with regular reporting to ensure that business is aligned with trends being observed in data.
• Managing and training junior employees and their project management.
• Providing key recommendations and information to aid in development of business strategies and plans.
• Some responsibilities and projects:
• Analyse and project weekly sales and revenue generated from seller segments and perform deep dives.
• Comparative analysis of buyer segmentation in the system and provide recommendations on optimum model to utilize.
• Deep dive to identify key areas impacting consumer (C2C) driven listings and sales.
• Aid the understanding of the new buyer behaviour when engaging with eBay.
• Comparative analysis of different touch-points (mobile/PC) and their relative impacts on the eBay business as a whole.
• Building and maintenance of forecast model to identify sellers to target as well as estimate size of potential revenue.
• Technologies used: Teradata, SQL, MS Office, with limited usage of Tableau, SAS and Python

Jan 2010 – Nov 2012 · 2 yrs 10 mos · Leeds, United Kingdom

• Aiding the strategy verticals of the world’s leading retailers across the globe by using analytics
• Managing the drill down analysis of key business problems, interpreting the results, generating insights and recommending strategies to the client
• Analysing data from multiple sources using analytical techniques and creating recommendations
• Responsible for scoping, planning and creating business development opportunities
• Projects undertaken:
• Core data projects: The aim of these projects is to build key definitions using which we can easily identify, study and segregate different shopper attributes, basket types, store types, etc. Some of these projects are the mission segmentation, customer segmentation, Super markets clustering, traceable to untraceable extrapolation analysis, etc.
• Focus Projects: Key projects the results of which will be used to aid key decision making at and Executive level. These projects are mostly iterative in nature and answer long term questions of the client. Range optimisation, basket segmentation by attributes, store remodelling trial analysis, effectiveness of pricing campaigns (by coupons), brand impact analysis on new stores, category analysis, etc.
• Reporting projects: Monthly reports are refreshed and shared with the client such as the Store profile reports, marketing performance reports, mission segmentation reports, store format analysis, cross shopping analysis etc.
• Adhoc Analysis: These analyses are executed for the client with a quick turn-around of results which can be used in collaboration with information collated from research or other sources. Some examples of larger projects are the time of day and day of week analysis, Card Turnover Analysis, Super markets Fraudulent Customer Analysis, Event calendar compilation, etc.

Apr 2009 – Jan 2010 · 9 mos · Bengaluru Area, India

• Responsible for comprehensive “Citigold” customer relationship management in Branch Banking, Bangalore. This included customer portfolio building and wealth management by engaging with the customers and understanding their needs and risk appetite.
• Also, one of the top performers in my category with respect to business development, by bringing on additional clients and revenues streams to Citibank
• Recognized at national level for enhanced customer activation and acquisition and innovation in existing services provided to clients and handling customer expectations. Engaged with both Current account and Savings account clients.
• Certified by IRDA for Life Insurance and AMFI for their Advisor’s Module

Apr 2008 – Jun 2008 · 2 mos

• Responsible for building a Sales pipeline for UHNI clientele in the Karnataka region for BNP Paribas

Jul 2006 – Jun 2007 · 11 mos · Noida Area, India

• The youngest Onsite coordinator for “Life 70” under “Project Fusion” for Hartford Life Insurance. Responsibilities included assessing the feasibility of the enhancement and merging of the platforms together.
• Member of the Knowledge Management Team and Training coordinator for team members for specialty products such as "Life70"
• Conducted compatibility study & reverse engineering of modules of Life 70 and Lifecomm platforms
• Analysis of technical aspects of “Life 70” and conducted feasibility analysis for “Project Fusion”