Dec 2022 – Aug 2024 · 1 yr 8 mos · Noida, Uttar Pradesh, India · Hybrid

• Drive impactful contributions as a vital member of the Adobe Analytics team, specializing in crafting Adobe Workspace reports for diverse web portals and applications.
• Translate stakeholder business needs into precise Business Requirement Documents (BRDs), laying the groundwork for data-driven insights and Formulating strategic Solution Design References (SDRs), optimizing the utilization of Adobe variables for precise analytics tagging implementation.
• Skillfully craft mobile reports tailored to various portals, ensuring data accuracy through meticulous validation using Adobe's mobile Debug tool, Adobe Griffon.
• Design and curate targeted data segments, delivering custom insights aligned with stakeholders' specific requirements using analytics KPIs, Metrics, and dimensions.
• Rigorously validate Adobe Analytics tagging implementation, utilizing tools like Omnibug and Adobe Cloud Debugger to scrutinize Adobe data layer conformity.
• Generate and present comprehensive Adobe Workspace dashboards and in-depth Marketing Campaign reports to stakeholders, providing insights crucial for the measurement, analysis, and optimization of digital marketing strategies.
• Create Adobe Target A/B testing reports systematically to assess and compare the performance of two user interface (UI) versions.
• Facilitate Marketing channels, Data feeds, and Data warehouse requests for stakeholders.
• Possess knowledge of Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP), enhancing proficiency in comprehensive data analysis and customer experience optimization.

May 2022 – Nov 2022 · 6 mos · Gurugram, Haryana, India · Hybrid

• Contributed as an integral team member of the Digital Activation Team, skillfully navigating clients through complex data landscapes.
• Proficiently crafted insightful Campaign reports and dynamic dashboards for high-profile clients like Stellantis, Acer, and Essity, utilizing digital tools such as PowerBI, Microsoft Excel, and Google Analytics.
• Demonstrated commitment to data integrity by conducting meticulous data validation for accounts like Samsung, coupled with rigorous Quality Assurance (QA) assessments within Salesforce Datorama.
• Drove strategic decision-making by developing and presenting comprehensive monthly/ad-hoc analytical reports for ongoing campaigns, providing valuable insights to key stakeholders, and Developed and scheduled various Adobe Analytics workspace reports, assisting clients in measuring and optimizing their marketing strategies with useful KPIs and Metrics.

Jun 2021 – May 2022 · 11 mos · Remote

• Managed end-to-end Procure-to-Pay processes, demonstrating proficiency in vendor management,
• purchase order processing, and invoice reconciliation.
• Utilized SAP and advanced Excel skills to create comprehensive reports, providing insightful financial analysis and aiding in strategic decision-making.
• Played a key role in streamlining financial workflows, contributing to the enhancement of operational efficiency and accuracy in financial reporting using various tools.
• Leveraged Excel for data manipulation, analysis, and visualization, producing reports that facilitated clear communication of financial insights to stakeholders.

Dec 2020 – May 2021 · 5 mos · Delhi, India

• Managed daily Books of Accounts. Prepared Vouchers, cash books, Journals, Balance sheets and Profit & Loss Account.
• Assisted with the preparation of financial statements.
• Analysing and reconciling bank statements and general ledgers.