Oct 2023 – Present · 2 yrs 7 mos

• Leading a bold strategic mandate centered on new market creation and blue-ocean thinking. Driving initiatives to significantly expand laptop penetration across India — identifying untapped demand pools, building the business case, and owning the full lifecycle from ideation through pilot to national scale. This role sits at the intersection of strategy, market intelligence, and execution, requiring the ability to see what the market has not yet articulated and build for it

Oct 2020 – Sep 2023 · 2 yrs 11 mos

• Architected and scaled an autonomous business unit within Redington's Technology Solutions Group — a portfolio spanning Cybersecurity, Enterprise Server & Storage, Enterprise Networking, and Enterprise Software. Repositioned the team from a transactional function to a strategic growth engine, creating new commercial pathways for OEM vendors and channel partners alike. The initiative unlocked significant revenue avenues while deepening Redington's relevance as a value-added partner in the enterprise technology ecosystem

Apr 2015 – Oct 2020 · 5 yrs 6 mos

• Took the road less traveled — transitioning from sales leadership into HR at a pivotal moment in the organization's growth. Built the HR function from the ground up, establishing teams and systems across talent acquisition, talent management, HR operations, learning & development, and organization design. Beyond building the infrastructure, pioneered a new HR culture — introducing progressive practices in performance management, rewards & recognition, and capability building. Navigated the organization through periods of significant change and uncertainty with clarity and conviction

Jul 2010 – Mar 2015 · 4 yrs 8 mos

• Led Redington's IT distribution across Tier II and Tier III cities in India — a nationwide mandate spanning 40 branches from Jammu to Kanyakumari. Championed the India 2 initiative at a time when non-metro markets were largely underestimated, bringing sustained focus and investment to regions that had previously operated at the periphery of the organization's attention. Over five years, transformed the company's outlook toward India's heartland, grew the revenue share of non-metro locations meaningfully, generated new enterprise business, and — critically — built the next generation of sales leadership from within.

Apr 2008 – Jun 2010 · 2 yrs 2 mos

• Managed the power and AV business teams. Added new strategic products for distribution, expanding the footprint and doubled the business revenue in this space.

Apr 2006 – Mar 2008 · 1 yr 11 mos

• Headed the power products business. Transformed the team into a highly successful and motivated set of individuals working together

Jan 2005 – Apr 2006 · 1 yr 3 mos

• Managing the UPS & Inverter businesses of APC, resurrected the business to be one of the highly profitable product group.