Jul 2025 – Present · 9 mos · Bengaluru

• Building HandaUncle - Bharat's personal finance advisor

Oct 2018 – Jun 2019 · 8 mos · Bengaluru, Karnataka, India

• Responsible for on-device, offline and digital marketing channels

Dec 2014 – Sep 2018 · 3 yrs 9 mos · Bengaluru Area, India

• As Head- Growth Hack and Data Sciences team, I’ve had active engagement with CXOs within organization to create scalable systems to drive User growth and engagement. My efforts have contributed to a multi-fold increase in daily active users and pageviews on the Dailyhunt app and has earned me two promotions in 3.5 years.
• My current responsibilities include Performance Marketing, User Growth and a strong handle on Content and notification operations
• Some of the core areas where I've brought significant scale have been:
• ● Program managed major news events like state elections, IPL and other cricket tournaments
• ● Conceptualized and led the execution of in-house notification campaign management architecture leading to:
• o Automation and scale– achieving a 20X increase in volume of campaigns
• o System configured A/B test on content in real-time and scale up of better campaigns
• o Increased efficiencies for team and campaigns through split & skill specialization(editorial vs marketing)
• o ~20% higher efficiency through ‘Pull-based’ notifications instead of Google’s push-based FCM service
• ● Evangelized and drove User level Personalization to lead to a 2X increase in CTR in ‘Headlines’ section of app
• ● Scaled up the Customer information management system through active guidance on app events and thereafter building the reporting and analytics ecosystem
• ● Created Taxonomy of content using IPTC hierarchy to enable content discovery through ‘Topics’
• ● Content intelligence through keyword stamping based on full-text scanning of articles

Nov 2010 – Dec 2014 · 4 yrs 1 mo

• Consistent performer and rated in the top 5% of the organization
• Led the Analytics wing in CLM to deliver multiple predictive models, reports and dashboards
• Led the data-mart creation in SAS to provide single-view of customer across multiple attributes
• Designed and implemented multiple Predictive Churn Models to identify high risk customers
• Designed multiple dashboards and reports for consumption by senior management
• Implemented SAS Campaign Management solution across 18 geographies in India. This has led to multi fold increase in number and quality of campaigns across geographies
• As a Product Manager I've
• Reviewed circle products for U&R, launched services on IVR and USSD platforms
• Managed health of customer base through monitoring of revenue, churn and usage parameters
• Benchmarked tariff and product across geographies/operators to target AOP guidelines on rate/revenue
• Directly responsible for more than 20% of customer base which show highest churn levels.
• Continuously guided and engaged with circles to reduce gross churn levels from key segments
• Provided to senior management, high-impact analyses on Revenue, Usage and Product performance

Jul 2010 – Nov 2010 · 4 mos

• Corporate head for U&R for postpaid mobile in CDMA segment.
• Institutionalized postpaid U&R function across 20 circles in India through reviews, handholding and monitoring of segmented campaigns
• Responsible for revenue targets for existing customer base for pan-india circles
• Led a team of Analysts to identify key trends in the postpaid segment
• Planned and executed numerous segmented offers for healthy usage levels from existing subscriber base
• Key member of Postpaid Business Council headed by Group President

Oct 2009 – Jul 2010 · 9 mos

• Extensively handled strategy and operations consulting assignments with clients in Automotive, Retail and Infrastructure sectors to
• Improve Market Share through enhancing the effectiveness of sales processes
• Develop strategies for Revenue Enhancement for a leading retailer in the Rural India
• Prepare a business plan for expansion for a leading infrastructure company

Oct 2008 – Sep 2009 · 11 mos

• Acquired later by Essar group, Impact retail entered the large format multi brand consumer durables retailing space with 6 stores across India at New Delhi, Gurgaon, Pune, Hyderabad, Bangalore and Ahmedabad
• Managed a team of 65 people(5 Direct Reportees) for a store of 25000 SqFt
• Planned and monitored the execution of BTL marketing activities in the Gurgaon catchment
• Analyzed stock movement and depletion on a regular basis to optimize inventory levels
• Designed and executed in-store promotions based on the movement of SKUs

Jun 2007 – Oct 2008 · 1 yr 4 mos

• Internal Consultant: Projects aimed at process re-engineering;
• One Full Cycle SAP implementation in the role of core team member, SD and PM modules.

Apr 2006 – May 2006 · 1 mo

• Summer Intern: Helped identify potential of Transportation and Warehousing Software in the current Economic scenario. Helped gauge the need and acceptance of such software in various industry sectors in India.

Jul 2004 – Jun 2005 · 11 mos

• Project based job:
• a) Developed first of its kind Quality Manual for improving Bus-Body "Visual Quality"
• b) Monitored Supply Chain gaps during commercial launch of FBV group of Tata Buses