May 2024 – Aug 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India

Jul 2023 – May 2024 · 10 mos · Bengaluru, Karnataka, India · On-site

• NextLevel is the ultimate platform to showcase your skills to top recruiters across the globe. The product is in its 0-1 journey with superb early traction. As a part of founder's office team, my responsibility is to ensure the organization keeps improving its North Star Metrics.
• 🔍 Key Achievements 🔍
• Rapid Growth in User Matches: Instrumental in skyrocketing monthly successful matches from ground zero to 1,000 in just three months.
• Increasing User Participation: Implemented multiple initiatives, resulting in a staggering 116% increase in profile completion rates.
• Push Notification Strategy: Revolutionized our approach to user communication by deploying personalized push notifications, leading to a 65% increase in Click-Through Rate (CTR).
• Content Curation and Quality Enhancement: Overhauled candidate screening by curating a comprehensive bank of over 35,000 high-quality AI-generated interview questions, greatly improving the depth and breadth of our assessment tools.
• App Store Presence and Conversion: Boosted our Play Store conversion rate by 15%, thanks to a series of cross-functional initiatives including app reviews.
• Play Store Ranking: Played a key role in catapulting our app's category ranking from 123rd to 16th in a mere two months by strategically optimizing App Store Optimization (ASO) elements.

Dec 2020 – May 2023 · 2 yrs 5 mos · Mumbai, Maharashtra, India

• Scaled the Facebook ads account from a monthly Ad spend of INR 1.5M to INR
• 16M in 2.5 years
• Generated total revenue of INR 600K per month from the funnel while achieving 6x ROAS on Google Ads
• Attained 90% increase in impressions on Instagram WoW managing an awareness campaign on Mother’s day
• Collaborated with 15+ influencers with average followers of 50K+ to run brand awareness campaigns
• Coordinated with 20+ customers showcasing their journey on social media platforms garnering 50K+ views
• Lead a team of 6 people in conceptualizing & executing brand engagement campaign on social media channels
• Spearheaded the content marketing efforts by overseeing 300+ media assets to educate customers on category
• Bolstered the brand trust by designing a testimonial page on Clickfunnels portraying 500+ customer testimonials
• Demonstrated 12.5% increase in conversion rate WoW by optimizing landing page elements on Clickfunnels
• Developed 10+ interactive dashboards on Data Studio, Metabase using SQL, Excel for the TOF marketing data
• Responsible for generating data driven insights to optimize budget allocation across media mix, creatives & LPs
• Managed multiple accounts with agencies on creatives, funnels, conversational platforms and payment gateways
• Assisted on product strategy for a new program by mapping out the entire landscape of the new parent journey
• Designed and segmented the content architecture for the subscription program as per the product vision
• Delivered 500K+ WhatsApp messages by creating 100+ Highly structured templates (HSMs) to upsell customers
• Reached out to 80K+ leads over Email by designing 5+ Active Campaign flows and multiple zapier integrations

Apr 2019 – May 2019 · 1 mo · Bengaluru, Karnataka, India

• Delivered growth of 293.75% in the new users traffic month on month by running only organic campaigns on multiple platforms
• Prepared a list of 100+ keywords by determining volume and frequency of keywords using Keyword planner and Ubersuggest
• Developed SEO optimized content, meta description and bread crumb for a newly built website from scratch using Yoast SEO
• Created 20+ webpages using Elementor page builder on the WordPress and integrated it with Appointlet to schedule demos
• Achieved better than industry average bounce rate of 20% and pages per session of 5.40 by creating precise and organized content
• Improved LinkedIn page views by 56% over the two month period through promotion and creation of content on LinkedIn Pulse
• Executed the pre-launch Email campaign for a new offering among existing customers using Mailchimp with reach of 2000+ people
• Measured and optimized the performance of different channels using analytical tools such as Google Analytics, Pixel and GTM

Mar 2019 – Feb 2020 · 11 mos · Indore, Madhya Pradesh, India

Aug 2018 – Feb 2019 · 6 mos · Indore, Madhya Pradesh, India

• Sourced participation across different platforms by collaborating with multiple NGOs, corporations and agencies.
• Reaching out to corporates and colleges across the country inviting them to participate in the event.

Jun 2017 – Jul 2017 · 1 mo · Kanpur Area, India

• Examined the process of assembling and dismantling the unmanned aerial vehicle engines of three drones- Searcher MK1, Searcher MK2 and Heron.
• Assessed the various functional roles fulfilled by drones in military, surveillance, product delivery and agriculture.

Jun 2016 – Jul 2016 · 1 mo · Lucknow, Uttar Pradesh, India

• Analysed the process of overhauling and repairing the conventional bogie and its components and documented a concise report.

Jan 2016 – Mar 2016 · 2 mos · Lucknow, Uttar Pradesh, India

• Managed the logistical requirements of various stakeholders in the cultural and technical fest of IET Lucknow.