Feb 2022 – Apr 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India

• Developed and executed comprehensive marketing strategies for content promotion, encompassing all aspects of campaigns such as ATL, BTL, media strategy, influencer marketing, and content outbreak.
• Successfully planned and implemented 360-degree marketing campaigns for notable theatrical films, including 'Bachchhan Paandey,' 'Heropanti 2’ and ‘RamSetu’.
• Conceptualized a unique digital association with the short-format app Moj, resulting in over 1.5 billion views within 24 hours for 'Bachchhan Paandey' and leveraged the viral "choti bachi ho kya" meme for 'Heropanti 2' campaign
• Led title research initiatives in collaboration with the in-house analytics team.
• Devised launch strategies for titles with leading OTT platforms like Netflix ('The Archies'), Amazon Prime Video ('Maja Ma,' 'Hush Hush,' 'Breathe Into The Shadows,' 'Farzi,' 'Happy Family,' 'Dahaad'), and Amazon MiniTV ('Sixer', 'Crushed,' 'Physicswallah,' 'Rafta Rafta,' 'Gutu Gu,' 'Hunter', 'Leaked')

Jan 2021 – Feb 2022 · 1 yr 1 mo

• Strategised and led the successful launch of "Indian Women Rising", a one of a kind cinema collective spearheaded by Guneet Monga, Ekta Kapoor, Tahira Kashyap Khurrana and Ruchikaa Kapoor Sheikh
• Developed brand literature, social media strategy and strategic tie ups to push collective's vision and purpose
• Managed the Oscar campaign for Indian Short Film, 'Bittu' that got shortlisted amongst top 10 Short Films in Live Action Category

Dec 2020 – Feb 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• Conceptualized and executed end-to-end integrated marketing campaigns to further Sikhya's mission. Established brand preference through strategic positioning by developing impactful brand literature & external outreach like social media, PR, partnerships and content marketing.
• Managed voter outreach strategy, strategic brand associations & PR for Jallikattu, a film contending for Oscars from India in 2021
• Designed PR campaigns for Guneet Monga and revitalized Sikhya's social media presence, increasing the page engagement and audience growth.
• Led cross-functional collaborations with internal and external stakeholders
• Collaborated and strategized with streaming platforms to promote Sikhya's titles, including 'Pagglait' and 'Zindagi InShort' with Netflix, 'Kaun? Who Did It?' with Flipkart Video, and a slate of short films with Amazon MiniTV. This involved conceptualizing creative assets like posters and trailers, forging strategic brand tie-ups, and developing content strategies for PR and social media

Jul 2018 – Dec 2020 · 2 yrs 5 mos · Mumbai Area, India

• Designed and managed award-winning 360-degree campaigns for studio titles, including 'Badhaai Ho' and 'Junglee,' and managed the pre-release work for 'Badhaai Do' and 'Doctor G.'
• Planned and executed core communication strategies, ensuring strategic positioning, digital outreach, in-film brand solutions, and marketing partnerships for the aforementioned films.
• Led the communication efforts for the films, implementing effective PR strategies & overseeing the corporate positioning of the studio through tactical profiling of the leadership across various media channels.
• Oversaw & contributed to research initiatives focused on content assets such as trailers and movie titles, ensuring their alignment with audience preferences.
• Created compelling scripts for marketing promotional videos and developed engaging social media assets to enhance the films' reach and impact.

Oct 2016 – Feb 2018 · 1 yr 4 mos · Mumbai Area, India

• Led successful PR campaigns and media relations for marquee clients across FMCG (Godrej, Johnson & Johnson) and healthcare (Kokilaben Dhirubhai Ambani Hospital) industries.
• Executed employer branding strategies for Godrej Industries, while setting standard operating procedures (SOP) to streamline PR activities and enhance client satisfaction within the agency.

May 2015 – Jul 2016 · 1 yr 2 mos · Mumbai Area, India

• Engineered PR campaigns that captivated audiences & secured unprecedented brand visibility for an illustrious roster of clients, including Priyanka Chopra, Quantico, Bipasha Basu, Esha Gupta, Ekta Kapoor, Sanjay Leela Bhansali, Prateik Babbar, Huma Qureshi, Kanika Kapoor, Masaba Gupta, Mandana Karimi, and Tara Sharma. Notable projects encompassed blockbuster films like 'Bajirao Mastani', 'Azhar', 'A Flying Jatt,' and 'Zubaan'.
• Successfully handled business development responsibilities and additional projects in short period of time

Apr 2014 – Oct 2014 · 6 mos · New Delhi Area, India

Feb 2014 – Jul 2015 · 1 yr 5 mos · New Delhi Area, India

• Reviewed digital campaigns of various brands and wrote features on growing-new age digital agencies

Jan 2014 – Mar 2014 · 2 mos

• Curated content and strategy to bring traffic to social media pages of clients in order to create positive sentiment amongst defined stakeholders

Jul 2012 – Aug 2012 · 1 mo · Noida Area, India

• Research writing

Jul 2011 – Sep 2011 · 2 mos

• Content writing

Jun 2011 – Sep 2011 · 3 mos

• Content writing