May 2024 – Nov 2024 · 6 mos

Jun 2022 – Apr 2024 · 1 yr 10 mos · Hybrid

• Implementing go-to-market strategies and campaigns for product(s) or feature releases, assessing effectiveness, and ensuring product website readiness for launch.
• Designed and executed customer acquisition and engagement programs, messaging, and collateral development for sales enablement.
• End-to-end event planning, management, and promotions for flagship events like Adobe DITAWorld, Adobe Summit, and Experience Makers.
• Conducted market research to identify industry trends, competitive landscape, and customer needs, and incorporate insights into product positioning and messaging.
• Owning paid & organic campaigns across various platforms such as LinkedIn & DemandBase - including content creation, setting campaigns, re-targeting, and reporting insights for both sponsored & promoted ads.
• Creating and implementing multi-channel marketing initiatives, targeting niche audiences including mailers, newsletters, community forums, and socials for lead generation via automation tools.
• Effectively managing & working in synergy with cross-functional teams and vendors.

Feb 2022 – Jun 2022 · 4 mos · Noida, Uttar Pradesh, India

• End-to-end management of social accounts including ideation, content creation, tracking content performance using social media marketing tools including Hootsuite, Google Analytics & in-app insights & management for RNF Technologies with focus on employee engagement, social events & brand recall.
• Repositioning, building marketing & creative strategy for Resourcifi, (a US-based vertical of RNF Technologies) to promote brand awareness, marketing collateral & management.
• Effectively managing internal (working in synergy with the in-house design team, internet marketing team, and human resource department) & external Stakeholders (clients and partners).

Jun 2021 – Sep 2021 · 3 mos · Delhi, India

• End-to-end content ideation, creation & management of brand social platforms and brand campaigns.
• Planned & executed 20+ strategic marketing campaigns & engagement activities across the firm's growth priorities through an integrated multi-channel approach. Monitored campaign performance along with reporting relevant data & insights for optimization.

Apr 2020 – Jun 2020 · 2 mos · Remote

• Domains- Content Creation & Optimization, Search Engine Optimization, Management & Strategy Research.
• Achievement- 8% overall growth in SEO & Domain Authority for company website and created a better social presence for the company.

Aug 2019 – Feb 2021 · 1 yr 6 mos · Chandigarh, India

• At AIESEC, I worked with a team of diverse individuals in the Business to Customer Department. Created and managed content with a focus on engagement, organic reach, and sign-ups for digital & social mediums. Worked for finalization of the launches and brand sustenance activities in coordination and synergy with Business Development and OGV.
• Delivered medium to large scale, on-ground and online events for engagement and promotion.

Jan 2018 – Dec 2019 · 1 yr 11 mos · Chandigarh, India

• PU Pulse is Panjab University’s first and largest e-newspaper and channel.
• At Pulse, I worked or various positions including Intern Head & Copy Editor and Content Head, and managed a team > 50 dynamic individuals where I focused on engagement, content creation, and management with viral and organic reach. I got some wonderful opportunities to deliver small to medium scale anchoring and reporting events, and form strategic partnerships. Also, created Viral and Organic reach for the content for digital & social mediums.