Sep 2023 – Jan 2024 · 4 mos · Bengaluru, Karnataka, India · Remote

Mar 2023 – Jan 2024 · 10 mos · Bengaluru, Karnataka, India · Remote

Oct 2022 – Present · 3 yrs 7 mos · Bengaluru, Karnataka, India

• 1. Scaled the Organizational Readiness & Adoption practice across India, JAPAC and EMEA, growing from inception to ~2m USD ARR in 2 years
• 2. AI-enabled service offering, skilling lead in the business consulting team
• 3. Launched the Content Supply Chain program for the World’s Best Airline, uniting 15 functions across 5 regions
• 4. Scaled the Personalization Office for a global bank across 15 countries through a hub and spoke model, to increase campaign throughput and effectiveness
• 5. Drove product marketing & growth for Asia’s 2nd-largest airline, delivering $15M+ annual CLV uplift through Martech and platform transformations
• 6. Led Martech modernization for a top U.S. bank, designing an Adobe Experience Platform program
• Expanded the Data & Personalization program for ASEAN's second-best airline, through Adobe's AEP suite
• 7. Optimized the campaign and web personalization program for India's largest airline by setting up a Prioritization, Operationalization, and Value Realization matrix
• 8. Introduced the Platform Activator and Value Catalysis models in the Adoption practice to aid consultative selling of Organizational Readiness & Adoption offerings

Sep 2022 – Jun 2023 · 9 mos · Bengaluru, Karnataka, India · On-site

Feb 2022 – Sep 2022 · 7 mos

May 2020 – Jan 2022 · 1 yr 8 mos · Mumbai, Maharashtra, India

• 1. Redesigned customer journeys (Insurance, Digital Gold, Mutual Funds) with choice architecture, simplified applications & retargeting
• 2. Boosted retail app & web acquisition via eKYC simplification and data-led onboarding using chatbots & inbound channels
• 3. Improved franchise & branch sales KPIs through personalized digital sales enablement
• 4. Headed the Data Science team and scaled model creation and use case activation, resulting in 3x direct revenue uplift

Jul 2019 – May 2020 · 10 mos · Pune, Maharashtra, India

• I took care of:
• 1. App marketing - product and campaigns
• 2. Customer experience on the apps and websites
• 3. Content marketing
• 4. SEO

Nov 2018 – Jul 2019 · 8 mos

• Digital Marketing strategy and operations head for telecommunication org’s e-commerce business

Dec 2016 – Nov 2018 · 1 yr 11 mos

• 1. Lead consultant for Malaysian bank’s digital strategy roadmap creation program
• 2. Lead consultant for Indian NBFC's employee engagement strategy dev program
• 3. Lead consultant for Japanese auto-maker's data-driven marketing program

Jul 2016 – Nov 2016 · 4 mos

• Digital transformation leader for Indian insurer’s e-commerce transformation program

Jun 2013 – Jun 2016 · 3 yrs

Sep 2015 – Feb 2017 · 1 yr 5 mos · Bengaluru Area, India

• Active fence sitter - I frequently take part in product, revenue and marketing scuffles.

Oct 2014 – Aug 2016 · 1 yr 10 mos · Chennai, Bangalore

• Juggled teaching both Verbal and Quants. Learnt more from my students and fellow teachers than I ever taught.

Apr 2013 – Apr 2013 · 0 mo · Mumbai Area, India

May 2010 – Mar 2012 · 1 yr 10 mos

• Turned my current project around in terms of delivery and client satisfaction. Client ratings went up from 3.6 to 4.1 on a scale of 5.
• As the lead of a Performance Enhancement module in my current project, I have overseen implementation of tools that saves the client around 40000 USD per annum.

Feb 2007 – Apr 2010 · 3 yrs 2 mos

• Was part of the team that customised and productionized wmA for the client.
• Maintained Vantage and wmA applications

Aug 2005 – Feb 2007 · 1 yr 6 mos

• Helped transition the D&B account from Wipro to Infosys
• Was a key Systems Maintenance guy