Oct 2023 – Mar 2024 · 5 mos

Jan 2021 – Oct 2023 · 2 yrs 9 mos · Remote

• Responsible for managing different categories on the Paytm App. Create/send communications, execute ad hoc, create supercash offers
• Prioritize quick response time, monitor timelines and dependencies, implement segmentation and conduct thorough testing to avoid errors. Aim to execute Push, email, Whatsapp, Banners, Icon campaigns effectively and efficiently through CleverTap.
• Boost engagement (open rates, CTR ) and revenue with effective, langauge-tested CRM campaigns, experimenting with content and visuals for optimal impact.
• Skills : Clevertap, Marketing campaigns planning, Target
• setting, Creative management, Seller Panel, Analytics and Quality control

Mar 2018 – Jan 2021 · 2 yrs 10 mos · India · On-site

• I mange bulk listings, continuously update inventory
• on eCommerce portals.
• Resposible for the complete account management. Driving sales through different promotions and planning by creating multiple events.
• Analysis of the sales data and the search data by customer and accordingly run the campaign accross entire marketplaces. Executing the analysis of the monthly sales report and movement of the new styles.
• Identifying product lines and SKU's for sell thru as per trend and based on Customer Search patterns.
• Ensuring availability of stocks as per monthly, quarterly and yearly business plan for products lines for different brands.

Jan 2015 – May 2016 · 1 yr 4 mos · India · On-site

• Proficiency in Category Management "Multiple Category". Qualiting checking and hosting of e-catalog Coordinating with merchants in resolving creation issues Extensive knowledge in MS- Excel (V-Lookup, H- Lookup, Pivot Table, Concatenate etc)