Sushant Krishnan

Product Manager

Bengaluru, Karnataka, India8 yrs 7 mos experience

Highly Stable

Key Highlights

Built a successful search bidding platform at Blinkit.
Increased user acquisition through innovative referral strategies.
Achieved Dean's List at Indian School of Business.

Stackforce AI infers this person is a Product Manager with a strong focus on E-commerce and Ad-Tech industries.

Contact

Skills

Core Skills

Product ManagementAd-techSoftware Engineering

Other Skills

MonetizationData StandardizationProduct DevelopmentPricing StrategyUser OnboardingGrowthUser EngagementUser ExperienceReferral ProgramUser AcquisitionExperimentationDigital MarketingSoftware DevelopmentAgile MethodologyReact Native

About

Three years of experience as a frontend engineer has given way to my passion for building products that can help users and transform businesses. Computer Science graduate from NIT Jaipur, experience across several domains in product management, and an incoming student to the class of 2023 at the Indian School of Business. I have wet my beak working on different types of problems ranging from short-term tactical sales to long-term bets such as building the SearchSenze search bidding platform at Blinkit. I have worked on ambiguous problems such as improving new user conversion to more data-driven ones such as determining a platform pricing strategy. My expertise includes: - Product Management - Ad-Tech - Stakeholder Management and Cross-Functional Team Leadership - Basics of Engineering: Native Android, Java, Kotlin, React Native, REST framework

Experience

8 yrs 7 mos

Total Experience

5 yrs 9 mos

Average Tenure

2 yrs 10 mos

Current Experience

Uber

2 roles

Senior Product Manager

Promoted

Mar 2026 – Present · 1 mo · Bengaluru · On-site

Product Manager II

May 2023 – Feb 2026 · 2 yrs 9 mos · Bengaluru · On-site

Grofers

3 roles

Product Manager

Promoted

Oct 2020 – Mar 2022 · 1 yr 5 mos

1. Monetization
Identified a USD 5M+ opportunity to monetize search keywords on the Grofers platform
Built the SearchSenze search bidding platform in-house which went live in May 2020
Created multiple assets for digital ad space such as Sponsored Brands and Sponsored Display Banners to grow the Ad-Tech business
Search Monetization currently delivers almost 1% of company revenue whilst delivering industry-standard Return on Ad Spends (ROAS) for partner brands
Worked on data standardization for Visibility Assets
Led product development for monetization of brand sampling
2. Growth
Worked on a new loyalty program called Grofers Gold
Handled day-to-day execution of COVID response including Token System, Slot Charges and communicating predictable delivery times to our customers
Worked on the app design revamp to cater to the new model of 10-minute delivery
Led the effort to create data pipelines to measure the impact of BTL activities in order to improve the efficiency of marketing spend
3. Pricing
Conceptualized an iterative approach to automate pricing on the platform to maximize gross margin
4. New User Onboarding
Built the gifting feature on the blinkit app for Valentine's Day
Revamped permissions to make them more contextual for users

MonetizationAd-TechData StandardizationProduct DevelopmentPricing StrategyUser Onboarding+1

Associate Product Manager

Promoted

Aug 2019 – Oct 2020 · 1 yr 2 mos

1. Scaled the referrals programme
Increased the new users from referrals by 2.5X in 4 months
Simultaneously decreased the Customer Acquisition Cost by 40%
2. Grand Orange Bag Days 2 (GOBD 2)
Doubled the conversion of users signing up to shop in GOBD through robust experimentation with several iterations of the proposition through data and design
3. Discovery
Conceptualized and validated a new program that acquires 40% additional users at 25% of the acquisition cost of Digital
Marketing

Referral ProgramUser AcquisitionExperimentationDigital MarketingProduct Management

Software Engineer

Jun 2016 – Aug 2019 · 3 yrs 2 mos

Led re-architecture of the Grofers app to MVP
Worked on post-checkout revamp, SBC membership program, Grand Orange Bag Days amongst other features
Served as Scrum Master in the Agile methodology of Software Development with Shopping Experience Team building referrals as well as incorporating a new events framework
Worked on porting the Grofers App to React Native

Software DevelopmentAgile MethodologyReact NativeSoftware Engineering