Jun 2021 – Feb 2022 · 8 mos

• [Brand Marketing]
• > Spearheading all National Brand Campaigns and managing marketing budgets of INR 2cr+ – new collection launches, topical events, retail campaigns for Forever New. Driving Brand collaborations with co-brands like Wed Me Good, Myntra, Ajio, Nykaa, Tata Cliq, etc.
• > Leading all marketing initiatives with Brand Ambassador & national celebrity- Diana Penty, and driving all flagship launches, events and photoshoots. Maximizing PR Value by pushing product placements and brand pegs in online and offline media queries
• > Strengthening CRM & Loyalty initiatives - creating a dialogue via events, net promoter score ,showroom experiences, focus group discussions, contests etc. to upsell & fuel new enrolments
• > Leading the way for Brand Communications across all digital mediums: social media comms, SMS + WhatsApp comms, online PR comms (PR Pundit), website content etc.
• [Digital Marketing]
• > Driving end-to-end digital marketing strategy for the brand : a) Devising Paid Media campaigns across Google, Facebook, Affiliate and SMS – achieved a 100%+ growth in online revenue for the brand, b) Building a community of 100+ Influencers through digital collaborations, c) Managing social media follower campaigns and responsible for driving follower growth, d) Driving engagement across all digital channels - achieved and maintain a peer set SOV of 40%.
• > Managing ORM through social media listening tools for actionable insights, timely response & competition analysis

Oct 2019 – Jun 2021 · 1 yr 8 mos

Jul 2019 – Oct 2019 · 3 mos · Gurgaon, Haryana, India

• 1) Developing & implementing annual brand strategy
• 2) Project planning for all drive cycles as per the annual brand plan
• 3) Managing & owning brand performance by creating distinct & sustainable marketing campaigns for Grant's BIO & BII brands

Dec 2017 – Jun 2019 · 1 yr 6 mos

• > Responsible for brand management of two of Time's food tech brands: Dineout and Gourmet Passport.
• > Accountable for building brand development strategy through annual brand calendars, media plans and budget forecasts.
• > Strategising and executing multimedia brand marketing campaigns across  Print, OOH, Radio, Digital, Product, PR, Influencers, etc.
• > Carried out Dineout's flagship yearly campaign, Great Indian Restaurant Festival'18. This national campaign was a month long and ran across 8 major metros of India.
• > Handling multiple ad agencies, media buying agencies and other external stakeholders along with internal cross-functional teams of product, sales, data, finance, etc
• > Responsible for working with Dineout's and GP's sponsor and alliance partners. Worked with sponsor partners like Pepsi, Bacardi, DLF, Kotak Bank, HDFC Bank, NRAI etc.
• > Tracking and analyzing the effectiveness of all campaigns to incorporate key insights into the development of new marketing campaigns.

Apr 2016 – Dec 2017 · 1 yr 8 mos · Gurgaon, India

• Manage key accounts by serving as the primary liaison between agency staff, client marketing teams, research agencies and outsourced vendors.
• > Oversee brands like Canon, Toshiba and The Beer Cafe.
• > Handle marketing communication initiatives and manage the budgets for the brands with marketing spends over INR 300 million.
• > Straddle diverse brand communication catering to mass-segments and high net worth individuals.
• > Responsible for the successful creation of all marketing communication for brand reach and expansion (store launches, product launches, year long campaigns etc.).
• > Liaison with research agencies to conduct researches on consumer segmentation and focus group discussions for brands.

Aug 2015 – Mar 2016 · 7 mos

• Contributed to efficient operations by maintaining accounts, managing inventory, liaising with the vendors and coordinating with suppliers for timely sales and distribution of the niche lighting products.

Feb 2015 – Aug 2015 · 6 mos · Gurgaon, India

• Handled crowdsourcing IPL campaign for Pepsi and got involved in the research of a new category launch for Tropicana.

Aug 2012 – Jul 2014 · 1 yr 11 mos · Gurgaon, India

• Identified risks and evaluated business processes basis process flow diagrams, Risk Of Material Misstatements tools (ROMMS) and Public Company Accounting Oversight Board’s Standards (PCAOB).