Riya Modi

Performance Marketing Manager

Delhi, India7 yrs 8 mos experience

Highly StableAI Enabled

Key Highlights

Managed $1M monthly Google Ads budget.
Achieved consistent KPI targets for clients.
Developed tailored digital marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in E-commerce and performance-driven strategies.

Contact

Skills

Core Skills

Digital MarketingCampaign ManagementData Analytics

Other Skills

Pay Per Click (PPC)Brand ManagementArtificial Intelligence (AI)CommunicationPaid Social MediaPaid Search StrategyPaid Media StrategyPerformance MarketingMarketing Campaign ManagementAdvertising CampaignsMicrosoft ExcelSocial Media MarketingAccountingMarketingSearch Engine Marketing (SEM)

About

As a digital marketing professional with 6+ years of experience, I have a proven track record of successfully managing Google Ads campaigns and delivering exceptional results for clients. With a client budget of $1M monthly, I have been able to help clients achieve their KPI of ROAS or CPA consistently. My expertise lies in devising effective digital marketing strategies that are tailored to meet the unique needs of each client. I have a deep understanding of various marketing channels, including search, display, and social media, and I know how to leverage them to drive traffic and increase conversions. My ability to analyze data and track performance metrics enables me to continuously optimize campaigns for maximum ROI. I am adept at using industry-standard tools like Google Analytics, Google Tag Manager, and Google Data Studio to generate insightful reports that provide clients with a clear understanding of their campaign performance. Overall, I am a highly motivated and results-driven digital marketing professional who is committed to delivering measurable business outcomes for clients.

Experience

7 yrs 8 mos

Total Experience

1 yr 5 mos

Average Tenure

5 mos

Current Experience

Zomato

2 roles

Growth Manager

Jul 2025 – Sep 2025 · 2 mos · Gurugram, Haryana, India · On-site

Associate Growth Manager

Feb 2024 – Jun 2025 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Developed digital media strategy targeting repeat and high-intent customers, allocating a ₹25M monthly budget to achieve a 2% YoY GMV growth.
Spearheaded digital branding and performance campaigns for Zomato's Large Orders, driving ₹1B revenue in peak Diwali season
Boosted Zomato's order share by implementing impactful digital go-to-market strategies across 15+ festivals, driving engagement and sales.
Partnered with cross-functional teams, including business, brand, and product, to identify and capitalize on key growth opportunities.

Digital MarketingCampaign ManagementData Analytics

Google operations center

Digital Marketing & Research Senior Associate

Feb 2021 – Feb 2024 · 3 yrs · Gurugram, Haryana, India

Dive into the customers' business goals and work with them to lead the conversation on a holistic search strategy. Drive performance for customers and their investment in Google
Supporting advertisers with understanding & achieving their Digital Marketing Objectives, along with focusing on industry research, seasonality studies, revenue opportunity assessment and bench marking with competitors.

Pay Per Click (PPC)Digital MarketingData Analytics

Accenture

Google Ads Optimiser

Aug 2019 – Feb 2021 · 1 yr 6 mos · Gurugram, Haryana, India

Analysing campaign performance and formulating optimisation strategies.
Presenting optimisation proposals to Google’s Campaign Managers, Delivery Managers & Account Managers.
Identifying ROI opportunities on client accounts
Managing and growing relationships with the key stakeholders

Pay Per Click (PPC)Digital MarketingData Analytics

Popxo

SEO Analyst

Dec 2018 – Aug 2019 · 8 mos · Gurgaon, India

SEO - On Page and Off Page SEO. Link Buidiling and content management for SEO.
Keyword Research and Competitor Analysis using various tools such as Google Search Console, Semrush, Ahref, Kwfinder and more.
Vernacular Off Page Activities and Guest Posting.

Digital MarketingData Analytics

Mim-essay.com

Digital Marketing Intern

Sep 2018 – Nov 2018 · 2 mos · New Delhi Area, India

SEO - On Page and Off Page SEO. Link Buidiling and content management for SEO.
Google Adwords and Analytics - Implementation and Optimization of PPC campaigns
Social Media Marketing - Creating post both organic and inorganic for Facebook and Instagram. Video making and management of Youtube channel.
Creating strategy and implementing automation chatbox for facebook and website.

Digital MarketingData Analytics

Ey

Associate

Sep 2016 – Jun 2017 · 9 mos · Gurgaon, India

Conducted audit procedures as a part of the American Audit Team.
Was responsible for examining and providing assurance on financial statements. This involves getting to know the business and assessing processes/controls used to produce the financial statement. It also involves understanding business drivers, associated risks and their potential effect on financial statement accounts.
Maintained productive relationships with key EY Global counterparts like Assurance executives based out of America.
Performed interim and year-end audit on areas like cash, accounts receivables, revenue, PPE & expenses in collaboration with primary audit team (EY US).

Data Analytics