Jan 2019 – Jun 2024 · 5 yrs 5 mos · Mumbai, Maharashtra, India

• HIGHLIGHTS
• Raised $6M from Reliance-Jio to launch a digital-first Tech-Media Organisation
• Grew revenue by 2X, YOY for 3 consecutive years, surpassing $4M in sales
• Expanded operations to 90+ channels across 15+ platforms
• Developed a user base of 40M+ with daily reach of 70M and 1B+ views monthly
• Led strategy & expansion, growing the team to 200 professionals in 5 years
• Achieved better than planned EBITDA, exceeding targets for past 2 years
• Directed diverse functions including growth, strategy, marketing, content, product management, finance and P&L ownership.
• Spearheaded growth marketing campaigns, boosting reach, views and customer acquisitions while optimizing marketing spend through content planning, improved targeting, SEO and A/B testing.
• Closed strategic deals with major and emerging platforms like - Meta, YouTube, Snap, Twitter, ShareChat, Public, Roposo, Dailyhunt, MX to create a comprehensive revenue and distribution network.
• Headed conceptualisation and development of JioNews as a multilingual, multiformat news platform. Grew the app to 20+ MAU, using strategic partnerships, targeted notifications and organic content marketing while leading product development, content acquisition, business strategy and growth.
• Expanded into a marketing agency model, contributing to 70% of overall revenue, with services like production, distribution, content marketing, performance marketing, influencer marketing and outdoor services to brands.
• Closed deals with 50+ brands from B2B, D2C, SAAS, and international markets like - CRED, Boat, PayTM, Ajio, Dabur, Berger Paints, JK Lakshmi, Hawkins, NBA, Laliga, International Solar Alliance (ISA).
• Led development of internal tech tools and dashboards, for better data analysis and increasing efficiency, while reducing manual and redundant tasks within the workflow and automating reporting.

Jan 2018 – Dec 2018 · 11 mos · Gurugram, Haryana, India

• Led Merchandising and Pricing.
• Competitive intelligence and benchmarking
• Responsible for the Product development for category and pricing
• Collaborated with Category teams to optimize deals, pricing, sales, and marketing banners, ensuring maximum value for customers.
• Directed all app content, from product photos and descriptions to deals, pricing, and banners. Served as the QC expert and final gatekeeper for live content, and managed a team of 15+ to ensure top-quality standards.

Oct 2016 – Jan 2018 · 1 yr 3 mos · Gurugram, Haryana, India

• Founded a D2C brand, dealing in organic essential oils, vaporizers and dehumidifiers, catering to the fragrance market in India. Expanded into enterprise solutions - worked with multiple hotels, restaurants, cafes and spas.

Dec 2015 – Oct 2016 · 10 mos · Gurugram, Haryana, India

• Responsible for content marketing for all UC partners. Shot, edited and delivered 1500+ videos on the app in a month focussing on every individual partners professional journey and story.

Aug 2015 – Dec 2015 · 4 mos · Gurugram, Haryana, India · On-site

• Led innovative & multi-pronged marketing across digital, mass-media, partnerships & alliances, events, experiential and influencer marketing to help drive app downloads and grow our community of active users.
• Drove monetization by working closely with eCommerce brands and platforms like Amazon, Flipkart, Jabong, Myntra, etc, helping with their digital branding and conversion goals.

Jul 2012 – Jul 2013 · 1 yr · Mumbai Metropolitan Region

Jul 2011 – Jul 2012 · 1 yr · Mumbai Metropolitan Region

Jun 2010 – Jul 2011 · 1 yr 1 mo · Mumbai Metropolitan Region