Feb 2021 – Jan 2022 · 11 mos

• Responsible for creating analytical capabilities and data products, and generating data driven insights to help business, marketing and sales teams to :-
• 1. Drive strategy, track portfolio health, unlock growth opportunities, optimize product proposition, identify problem areas.
• 2. Drive usage, retain and cross-sell to existing customers.
• Collaborate with business, technology and operations to meet regulatory requirements in a rapidly changing context
• Extensively use tools such as SAS, SQL, Tableau to generate business insights.

Jan 2020 – Jan 2021 · 1 yr

• Led strategic projects, digital and customer centric insights through framework driven solutions.
• Conceptualized and created ‘VERACITY - Single Source of Truth' mega-repository of 500+ key metrics and identifiers at customer level, used for rapid insight generation, profiling and modelling, reducing TAT by 80%.
• Created a library of standard functions, data dictionary and documentation to be leveraged by the entire team.
• Drove our agenda for data democratisation as ‘Tableau Champion for India’, led the co-creation and adoption of 25+ Tableau dashboards locally for India business and mentored team members on implementing Tableau led data solutions.

Sep 2015 – Dec 2019 · 4 yrs 3 mos

• Led the Sales Planning and Incentive Management work-stream, responsible for critical reporting and program implementation of Sales Performance and Incentives for ~1100 sales-personnel.
• Transformed legacy processes by conceptualising and implementing 'PRISM', a fully automated, scalable, SAS based framework with in-built quality controls, resulting in significant TAT improvements in execution and development cycles.
• Designed and implemented 'DTRM - Deterministic Transitive Record Matching', a complex technique to evaluate accuracy of customer linkages across multiple product relationships, a first of its kind algorithm for independent validation, for which I won the ‘Club Remarkable’ national award in Q1’18.
• Led Controls for the Data & Analytics function and ensured we met our goals on managing operational risks as a team.

Oct 2013 – Aug 2015 · 1 yr 10 mos

• Responsible for tracking and financial reporting of expenses, ensuring adherence to overall country budget for Marketing, including planning, forecasting, provisioning and Accounts Payable reporting.
• Partnered with multiple stakeholders including business, vendors and agencies to streamline existing processes and workflows.
• Responsible for training team members on 'Business Controls and Compliance'.

Jul 2012 – Sep 2013 · 1 yr 2 mos

• Managed the Product Program for the entire suite of Investment Products, including interfacing with AMC’s for new product launches, marketing activities, enhancing referrals and acquisitions.
• Designed and launched a best in class Investment Portfolio analysis tool ‘INSIGHT 360’, which won the national recognition for Client Excellence and became the tool of choice for the sales team for prospecting new accounts.
• Organized and hosted conferences for clients, launched tactical incentive programs for the sales team, and ran analytics for Portfolio Actions.

Jun 2011 – Jun 2012 · 1 yr

• Managed the Life Insurance Renewals Portfolio across channels, performed month-end revenue line computations and financial reporting, liaising with multiple stakeholders.
• Re-engineered the existing process of revenue mapping across channels and reduced overall defect rate from 20% to 0% and improved the TAT by 50%.
• Published various dashboards for senior management consumption, conducted trainings for the frontline staff.

Oct 2004 – Sep 2006 · 1 yr 11 mos · Chennai, Tamil Nadu, India

• Joined TCS as Developer and Module lead for a “Product Lifecycle Management” project for an Auto OEM, USA.
• Responsible for delivering enhancements and fixes for front-end and back-end modules, using SQL, J2EE, HTML, XML, CSS, and JavaScript.