Jun 2023 – Present · 2 yrs 10 mos

• Responsible for enhancing the end-to-end channel experience across multiple trade verticals, including General Trade, Modern Trade, Online Trade, and Regional Trade, for both the Consumer Electronics and Mobile divisions.
• Key Responsibilities:
• Channel Strategy Development: Design and implement channel-specific strategies that drive seamless experiences and align with organizational goals.
• Experience Optimization: Ensure a consistent, customer-centric experience across all trade channels, fostering stronger partnerships and enhancing overall satisfaction.
• Performance Management: Monitor channel performance, leveraging data-driven insights to improve sales, streamline operations, and optimize profitability.
• Cross-functional Leadership: Collaborate with marketing, sales, and operations teams to align channel strategies with broader business objectives.
• Digital Integration: Drive the adoption of digital tools and platforms to enhance operational efficiency and deliver better service to trade partners and end customers.
• This role has enabled me to combine strategic thinking with hands-on execution, ensuring that our trade partners are empowered to deliver exceptional experiences to end consumers. My focus remains on driving growth, fostering innovation, and building lasting relationships across diverse trade ecosystems.

Apr 2021 – May 2023 · 2 yrs 1 mo

• Head of Product (VD) for North & Central region (20 branches with turnover in excess of 120 Mn $).
• As a Product Manager within the Sales division, I was responsible for managing the lifecycle of TV, Sound Device and Projector while ensuring alignment with market demands and organizational sales goals. My role involved a combination of strategic planning, operational execution, and cross-functional collaboration to drive product success in highly competitive markets.
• Key Responsibilities:
• Market Analysis: Conducted in-depth market research and competitor analysis to identify trends, customer needs, and opportunities for growth.
• Product Strategy & Roadmap: Developed and executed product strategies and roadmaps, ensuring alignment with sales and business objectives.
• Sales Enablement: Worked closely with the sales team to provide product training, develop sales tools, and create go-to-market strategies that boosted performance.
• Performance Tracking: Monitored product performance against KPIs, analyzing data to refine strategies and improve sales outcomes.
• Cross-functional Collaboration: Partnered with marketing, supply chain, and R&D teams to ensure timely product launches, optimal inventory management, and effective campaigns.
• Customer Engagement: Interacted with key customers and channel partners to gather feedback, address concerns, and build strong relationships.

Feb 2019 – Apr 2021 · 2 yrs 2 mos

• Responsible for CX, DX of Online Trade (Pure players like Amazon, Flipkart, TataCliq, etc) and Organised Trade (MR, RR) and General Trade (GT) channels

Aug 2013 – Feb 2019 · 5 yrs 6 mos

• Responsible for CX, DX of Samsung India Mobile (MX) & Consumer Electronics (CE) Channel network.