Vidya Bhaskar — Associate Partner
~8 years of experience in product marketing and strategy across ad-tech, gov-tech, and telecom industries. I have successfully led several end-to-end GTM strategies from market research and product conception to customer segmentation, value proposition development, and final product launch. I have experience working with stakeholders globally across key markets in NA, EMEA, and APAC and have tailored product launches to align with regional nuances and client-specific requirements. My analytical skills have enabled me to leverage tools such as Excel, Alteryx, and Tableau to bring a data-driven approach to product marketing. I am well-versed in marketing analytics techniques such as market sizing, trend analysis, cohort analysis, user segmentation, and CLV vs. CPI analysis. I absolutely love leveraging data to gather key insights. As a product marketeer, I try to blend in the qualitative aspect by speaking with customers, understanding their pain points and KPIs and the quantitative aspect by frequently looking at data and use a combination of both to guide my thinking. My career has been characterised by my willingness to move beyond my comfort zone along with my relentless drive to master technical concepts and delve deep into product intricacies. I do not shy away from putting in the effort and I’m a hustler by nature. Outside of work, I’m an avid reader and a huge tennis fan. I also love travelling and experiencing different cultures. I am passionate about staying at the forefront of technological trends and continuously push myself to learn more every day.
Stackforce AI infers this person is a Product Marketing expert in the Ad-Tech and Telecom industries.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 4 mos
Skills
- Product Marketing
- Go-to-market Strategy
- Data Analytics
- Strategy
Career Highlights
- Led successful end-to-end GTM strategies.
- Expert in leveraging data for product marketing.
- Strong global stakeholder management experience.
Work Experience
Zepto
Director - Growth & Retention (1 yr 2 mos)
InMobi
Head of Product Marketing - Demand (9 mos)
Senior Product Marketing Manager (1 yr 3 mos)
eGov Foundation
Manager - Product Strategy & Analytics (6 mos)
Media.net
Product Marketing Manager ll (6 mos)
Product Marketing Manager (2 yrs 6 mos)
JetSynthesys Pvt. Ltd.
Business Operations Associate (8 mos)
airtel
Associate Content Manager (2 yrs)
Education
Master of Business Administration - MBA at Indian School of Business
Bachelor’s Degree at Delhi University
Commerce at DAV Public School, Sector-14, Gurgaon
