Jul 2022 – Jul 2023 · 1 yr · Delhi, India

• Handled end to end PNL of Eyewear (Intellilens - Amazon Bestseller Brand in Eyewear Category), Jewellery (Yellowchimes) Home (KOZen/Interceptor) & Automobile (CarBinic) Brands

May 2021 – Jul 2022 · 1 yr 2 mos · Delhi, India

Jun 2018 – May 2021 · 2 yrs 11 mos · New Delhi Area, India

• E-commerce :
• 1) Responsible for managing end to end e-commerce implementation and P&L for AURIC marketplace channels - Amazon IN, Amazon US Flipkart, Goqii, Qtrove, Smytten, Simsim etc.
• Key Focus:
• Onboarding, Cataloging, Sponsored Ads, Inventory Management, Coupons & Lightening Deal Promotions, A+ Content, Keywords FBA Cluster Listing, Account Hygiene etc.
• 2) Sales Analysis : Monitoring & Forecasting Sales and Analysing historical data
• 3) Customer Analysis : Consumer buying pattern & predicting future events
• Performance & Social-Media Marketing
• 1) Managed paid & organic acquisition campaigns on all key marketing channels with external agencies and influencers. Proficient in common marketing technologies (Google Analytics, CRM, Instagram, Google & FB ad, Youtube, etc. promotions)
• 2) Research & Identify key influencers across multiple digital platforms to build powerful brand experience online
• 3) Negotiate with both influencers and media company, work on the content & improve the sales. Analysing the campaigns & give insights
• 4) Building the brand through various micro-marketing & micro-Influencer program to generate volume, growth & social presence
• 5) Handled end to end social media account of Auric (IG, FB & WA). Built the community of 85k on IG
• https://www.instagram.com/drinkauric/
• Retention Marketing
• Drive growth & retention funnel to increase revenue through automation. Streamlined the process of retentions report & data analysis
• Community Management from designing to execution
• Build community on WA with more than 800 active members

Jun 2018 – Dec 2018 · 6 mos · India

• 1) Developed a cost efficient and energy efficient methodology for biomass derived m-cresol to Thymol
• 2) Optimised process parameters while conducting computational studies and Thermodynamic simulation of Alkylation reactions in a fixed bed system, using
• 3) Aspen Plus
• Saved 37% process energy by Energy analysis using software Aspen Plus
• Studied and formulated the kinetic modelling of Transalkylation of diisopropylbenzene with benzene over SAPO-5 catalyst using software Polymaths

Jun 2016 – Jul 2016 · 1 mo · Barnala Area, India

• Witnessed and analysed the production process for Mono-Chloro Acetate
• Studied the different types of heat exchangers, distillation processes and pumps