Aug 2019 – Jan 2022 · 2 yrs 5 mos · Gurgaon, India · On-site

• / Set up a UX studio of 60+ professionals, spanning design, research, and content —
• scaling the team from 8 to 50+ within a year by establishing deep client trust and operational credibility.
• / Defined and tracked KPIs and UX RoI across 15+ enterprise-grade products, ensuring consistent
• delivery of user-centric enhancements aligned to product roadmaps.
• / Established UX operations for consistent quality delivery at scale — introduced governance practices
• and review rituals that enhanced efficiency, consistency, and accountability.
• / Created the CX Quality Domain to measure and control design output quality from in-house and
• partner teams, reducing defect rate from 15% to 3%.
• / Received 'Team of the Year' Award twice consecutively (2019 & 2020) for cross-functional
• collaboration, design impact, and business alignment. Actively mentored senior design leaders, set up
• career pathways, and created a culture of continuous growth, design excellence, and innovation.
• Innovation & Thought Leadership
• / Invented "API Blender", a tool that enabled API reuse across projects and significantly reduced
• development cost and duplication — patent pending.
• / Led design system governance for the UX Center of Excellence (CoE), ensuring consistency, scalability,
• and brand integrity across all digital touch points.

Mar 2018 – Jul 2019 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

• / Built and scaled the UX practice from the ground up — grew the team from 3 to 15 global
• designers in under 10 months, establishing BHGE’s first centralised design capability across intranet,
• internet, and eCommerce platforms.
• / Defined and drove UX KPIs for multiple digital properties, aligning experience strategy with
• business goals across internal tools and customer-facing channels.
• / Led end-to-end UX research and synthesis for complex industrial product experiences,
• influencing product direction through user insights and behavioural data.
• / Established a unified Design System to streamline UI/UX development across platforms —
• resulting in significant reduction in design rework, faster time-to-market, and improved consistency.
• / Delivered BHGE’s corporate intranet and internet platforms on Drupal CMS, improving
• internal engagement and external visibility.
• / Launched BHGE’s B2B eCommerce platform on Hybris, enabling a scalable digital commerce
• experience that contributed to a measurable uplift in sales and product revenue.
• / Awarded “Product of the Year” for the eCommerce platform’s business impact and experience
• design.
• Innovation & Quality
• / Invented a safety-focused UX solution (patent pending) to provide real-time alerts on heat and
• temperature for underground coal mine labourers — integrating environmental data into worker safety
• protocols.
• / Established a UX quality function across the organisation to set experience benchmarks, elevate
• delivery standards, and embed a continuous feedback loop into the product lifecycle.

Sep 2016 – Sep 2017 · 1 yr · Noida Area, India · On-site

• Working as a 'Senior Manager UX' at HCL.
• Heading UX for the internal Ad Agency of HCL - BeyonDigital. Working with a team of 10+ UX designers and content writers to deliver outstanding creative solutions.
• / Driving all aspects of User Experience Design and ensuring delivery of creative at the set quality levels.
• / Evaluate client requirement and develop Information Architecture, application flow diagrams, wireframes, mock-ups, user journeys, personas to ensure the UI consistency. With the end goal of delivering user experience assets that can be used by our development and solution teams.
• / Engage with customers (Consulting, Workshops & Mapping) to identify digital/business transformation points, Reports, Prototype / Strategy, Architect & Design to create experiences around Mobility, Social Media, Cloud, Analytics, AI, IOT across geographies.
• / Supporting Pre-Sales to collaborate with specialists across verticals to ensure all digital touch points are designed and continually optimised for a positive customer experience, engagement, and conversion.
• / Responsible for the strategic direction of all product design, new product development, Digital marketing, B2C and B2B web sites, and social media.
• / Managed staff of 10, as many as 20 during seasonal surges. Responsible for annual budget and P&L.
• / Guide, maintain and communicate UX consistency of experience across all platforms.
• / Work with developers and client team ensure the solutions are properly implemented and efficient testing and release of designs into the product.

May 2012 – Sep 2016 · 4 yrs 4 mos · Noida Area, India · On-site

• / Contributed to the EU team by bringing support as a leader of the UX and Visual Design teams.
• / Led the creative function so that the capabilities, processes, and tools support the strategic goals. Ensuring that the high quality of creative and production is upheld, maintaining consistently high standards for the team.
• / Product design experience. Working with the product team to engage UX. Delivering high quality UI which translated in business success.
• / Grooming and mentoring the UX and Visual design teams to keep the morale high.
• / Setting up and training the teams on Agile. Migrating the vertical to agile from waterfall.

Jun 2010 – Jul 2012 · 2 yrs 1 mo · Gurgaon, India · On-site

• / Designed and managed various ELearning and web based UI for international clients. Some of these are Shell, Invensys, Philips and USAA. Managed different LMS Projects independently.
• / Represented user experience, translated customer requirements into defined creative. Documented and maintained creative mockups, prototypes, specifications and navigation flow.
• / Led many key projects for big clients. This included vendor management, Project management and Creative guidance.
• / Managed a team of around 5 UX Designers.

May 2006 – Jun 2010 · 4 yrs 1 mo · Gurgaon, India · On-site

• / UI Designer- Led design team to develop prototypes and held direct meeting with all the stakeholders.
• / Clients include – Nissan, Siemens, Ford, Vodafone and Bank of America.
• / Won much recognition on the projects including team of the year.
• / Provided services to the clients as per Contract (SOW), management and development of all projects per client.