Oct 2019 – Apr 2021 · 1 yr 6 mos · Gurugram, Haryana, India

• Worked in Airport & Outstation Cabs LOB.
• Cabs: Business & Category Growth
• Created & automated performance tracking dashboards for P&L, pricing, shoppers, DAUs & step funnels. Formulated various ad-hoc analysis around coupon usage, cancellation, booking window, payment modes, new & repeat user behavior using SQL, Excel and basic python.
• Conducted Funnel tracking, A/B testing - aimed to increase final user conversion metric and unique page views to optimise conversion.
• Formulated Annual Operating Business Plans and marketplace models with senior leadership.
• Analysed customer profiling data to identify right target groups and customer segments for cross-selling, bundling and promotions. Resulting in 15% growth in new user % for Airport Cabs.
• Analysed flight funnel opt-ins and attach rates w.r.t to flight traffic, which in turn led to improvement in attach rates by 4X.
• Tracked new product features & it's marketing campaign effectiveness for features like Home to Home, Pilgrimage category resulting in 10X page visits.
• Opportunity sizing for alliances & partnerships with third parties like Myntra, HDFC & Hotstar.
• Cabs: Supply & Post Sales
• Tracked searches, inventory and pricing w.r.t competitive pricing to leverage supply effectively, led to opening of high-searched routes on the platform.
• Worked on Post booking funnel user journey & analysing IVR, NPS & DSAT call drivers.

May 2019 – Sep 2019 · 4 mos · Gurugram, Haryana, India

• Bus: Category Growth & Product Analytics
• Identified and led the regional play for business growth by optimising promotional and marketing campaigns. Share in 3 states increased by 15% while reducing overall burn.
• Worked with product & tech to do deep-dive analysis on the product user journey and increase conversion.
• Owned & drove the financial recon of P&L and commission of the sellers in the system to ensure proper reporting.

Mar 2018 – Mar 2019 · 1 yr · New Delhi Area, India

• Loan Management System:
• Gathered and documented client's business requirements for the Loan Management System product. Wrote BRDs and worked with the product & technical team in getting the features developed.
• Created test cases for functional and user testing of the various features like Loan Restructuring, EMI Waive-off, General Ledger, Knock-off etc.
• Processed and analysed the client's data using SQL and excel to understand the DB structure and data flow of the complex transaction data.
• Deploying the final product to the client & demonstrating them about the functionality of the modules.
• Understanding clients' issues and providing the necessary business support.

Mar 2017 – Apr 2017 · 1 mo · New Delhi Area, India

• Did Secondary research on articles and news related to renewable energy resources.
• Documented data and prepared reports for the magazine.
• Worked with editors and curated concise content for the website.

Jul 2016 – Jul 2016 · 0 mo · Greater Delhi Area

• Learned about Communication, Navigation and Surveillance and how Air Traffic is controlled.

Jul 2015 – Jul 2015 · 0 mo · Gurugram, Haryana, India

• Gained knowledge about how intra and inter communication takes place via Internet i.e. VoIP.
• Installed inbuilt softwares on servers and helped in establishing intra-organisation communication and manage phone extensions.